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How to build an email marketing strategy you can be proud of

How to build an email marketing strategy you can be proud of

by Robyn Bennett | Blog, Email Engagement | 0 comments

As an entrepreneur and business owner, one of your primary concerns is earning enough revenue so that you can continue to be an entrepreneur and live a comfortable lifestyle!

Nowadays, many business owners are getting distracted by different marketing methods, but are not making enough traction to be worth the time and energy they are spending.

Whenever a struggling entrepreneur approaches me for advice, one of the first things I ask them is, “How is your email marketing going?”

Many will sigh, chuckle or wipe the sweat off their forehead and admit that they haven’t sent anything to their list in weeks OR they don’t have a solid email marketing strategy.

I quickly reassure them that email marketing is NOT dead and that they are missing out on an incredible opportunity by not fully utilizing their email list. Some would say the most important way to earn revenue as a business owner, practically on demand, is to build a healthy email list full of prospects.

Are you intimidated by email marketing and don’t know where to start? Have you tried it a few times and been unsuccessful? Here are my top strategies for successful email marketing that you can start implementing today:

Strategy One: Bring In Subscribers With An Irresistible Offer

In order to have a good email list, you need a steady stream of subscribers. The easiest way to get subscribers is to give away something and require only an email address to get it. You want to create something that really stands out to your target audience. Common opt-ins include eBooks, pre-recorded webinars, eCourses, reports, tools, tips, etc.

A lot of business owners are hesitant to give away something really valuable for free. But remember, the better the offer, the more subscribers you will attract which will help you grow your list and earn more revenue.

A couple of tips for your offer: make it stand out with a great headline and a professional cover/banner. Give social proof that lots of people are signing up for it, and the power of FOMO (fear of missing out) will get you more subscribers.

Strategy Two: Put Your Irresistible Offer Somewhere Lots Of People Will See It

There are a lot of platforms where you can drop your opt-in where potential subscribers will see it. Consider where your target audience is hanging out the most. Instagram? Facebook? Twitter? LinkedIn? Browsing Google? Your blog? Put your opt-in wherever the most potential clients will see it. Test it for a while and if it isn’t working, adjust your offer. Keep adjusting until you create something people really want. This doesn’t mean writing an entire new eBook or eCourse. Sometimes simply changing the title or making a better cover will do the trick!

You can also try putting a pop-up or banner on your website (people hate popups so make it worth their time!) If you have an effective popup you can 10x your amount of daily subscribers.

Strategy Three: Set Up An Autoresponder Series For New Subscribers

Using a good email marketing program like ConvertKit (you can try it for free), you can set up an email series that will automatically be sent to new subscribers! Once you set this up, it can run forever without you even thinking about it! I like to call this a “welcome series” and will write up 3-4 emails introducing them to my brand, thanking them for subscribing, letting them know what I have to offer them and giving away lots of goodies. If they like the first few emails they get from you, they are much more likely to open stuff from you in the future.

The biggest thing you want to remember when creating a welcome series is to provide VALUE, VALUE, VALUE. Make it worth their time to open your emails and read them! As you know, everyone is getting tons of emails every day. You want yours to stand out. You want them to open your welcome series and immediately think, “Oh, I really like this. This is valuable to me.” This is the key to creating engaged, active subscribers!

Strategy Four: Create A Consistent, High-Quality Email Marketing Strategy

As your list continues to grow, you want to become consistent in their inbox. I like to stay in touch with my email list once a week. This is regular enough that they know who I am and expect me but isn’t over the top or annoying. I also make it a priority to provide them (you) with high-quality content that is valuable and can have a positive impact on their life and business.

If you don’t have the time to write weekly emails, consider hiring someone to help you. Make sure your emails stay personal, personable and high-quality. Do not spam, do not email every day, and do not make every email a sales pitch. Treat your email list like a relationship, where you have to fill up their “bank account” before asking them to make a deposit into yours!

Tip: it looks much less spammy to have your emails come from YOU than your BUSINESS. When they see your email it should say it is coming from your name and not your business’s name.

Strategy Five: Plan Ahead

We talked a lot about planning ahead in marketing last week, if you missed it, click here! I like to plan ahead my email marketing strategy at least a month or two in advance. When you do email marketing on the fly, you might get some sales and make some progress, but it is often more stressful and less organized. Planning in advance gives you the opportunity to be intentional with your strategy, your content and your offers. You can also more easily plant seeds for soon-to-be-launched products or services.

Many entrepreneurs and business owners who commit to their email list make up to 80% of their revenue this way!! It is definitely time well spent and has both long-term and short-term benefits.

Not ready to run an email marketing strategy on your own? Need some help with the technicalities? Wondering where to start? I would love to chat with you!

Book a call with me HERE.

My calendar has limited open space every week and they always fill up fast! Claim you spot now.

Have a great week,

Robyn Bennett

​

PS: Remember you really don’t have to do this alone, please reach out and let’s work together to help you reach your goals, click here and let’s chat.

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4 Emails Every Welcome Series Must Have

4 Emails Every Welcome Series Must Have

by Robyn Bennett | Blog, Email Engagement | 0 comments

Do you have a strong welcome series for new people on your email list?

First impressions in the marketing industry are huge- and if yours doesn’t go well, if can be hard if not impossible to come back from!

A high-quality welcome series for new leads is vital to:​​​​​​​

  • Creating a positive first impression
  • Motivating your readers to keep opening what you send
  • Building a solid foundation for future sales.

Your leads likely come from opt-ins where you give away something your target audience wants. People give you their email not because they WANT to subscribe to your list necessarily, but because they want your opt in.

​​​​​​​Your job then becomes to convince them that your company ROCKS and that they should be excited every time one of your emails pops into their inbox!

​​​​​​​How can you do this effectively? Here are a few tips:

​​​​​​​#1 The Welcome Email

​​​​​​​In your welcome email you give your new reader access to the opt-in they wanted. This may seem like a simple task, but remember, this is your FIRST IMPRESSION of your company! According to data from Experian, the average open rate for welcome emails is 58%. That’s probably the highest open rate you’ll ever have for any one email!​​​​​​​

 You want to personalize the email by:

  • Addressing the reader by their name
  • Including your photo and signature
  • Making it obvious and easy to find support/help if needed (even advertising a free consultation, if that’s something you do)
  • Adding some personality to the text- it should read like a letter from a friend, not a textbook
  • Ensuring your opt-in is exactly what they were hoping for and MORE
  • Over-delivering

​​​​​​​Psychologically, people want to know you are competent and have good intentions. If they feel like you underdeliver, are unprofessional, sound fake or like you just want their money, they will likely unsubscribe immediately OR never open one of your emails again.​​​​​​​

Tip: At the end of your welcome email, include a “curiosity loop” in the P.S.! This is a teaser that gets them excited about your next email.

​​​​​​​#2  Provide A Quick Win

At the end of your welcome email you should have ended with a promise/teaser about what would be in this email. Give them what they want right away (i.e. Just as promised, here is the WXYZ).

I recommend giving something that will provide them a “quick win” that they can use immediately to help improve one of their pain points.

For example:

  • How To Find Your Target Audience For FREE
  • The Secret To Attracting A High-Quality Man
  • DIY Toxic Free Cleaning Products That Won’t Cost You A Dime
  • 5 Strategies To Find New Clients In 24 Hours

Don’t worry about a fancy CTA in this email- your focus should be on GIVING them tons of value without asking anything in return.

#3 Create Emotional Connection & Relate To Your Audience

The third email is all about YOU and your brand and how your relate to your audience. In this email, consider all the following points:

  • Why should your reader care about you?
  • How do you relate to them?
  • Why should they LISTEN to you?
  • What problems did your reader sign up to solve, and how are you the answer to those problems?

Get vulnerable and real with them. Create a vision in their mind of your brand and purpose. The more you can relate to them, the more they will trust you. Go deep into their pain points by expressing how you once experienced them too. Then show that you overcame them and can help them do the same.

​​​​​​​This email might end with a CTA inviting them to sign up for a call with you or start one of your programs. You should also invite them to follow you on social media, sign up for a free Facebook group or become a part of your community.

​​​​​​​#4 Surprise With More Value

​​​​​​​Remember, you will build trust and a favorable impression as you continue to overdeliver. In your final welcome-series email, provide more value for your reader. Point them to your most popular blog posts, give them a free PDF download, show them your favorite resources, etc. Basically, give them free stuff that they want and need!

​​​​​​​You can also include a time-sensitive CTA in this email. Encourage them to sign up for a call with you (and emphasize that spots are limited) or offer them an exclusive deal only for new readers. You can also include some testimonials or success stories in this email.

How Far Apart Should These Emails Be?

​​​​Your audience will be the most engaged during your welcome series because you are new and exciting. Stay on the top of their mind by sending them 1 email each day. After your welcome series is over, I recommend sending 1 email to your list on the same day every week.

Need help setting up a killer welcome series? I have some effective email templates that I would be happy to share with you! For access to them or for any other related questions, claim a spot on my calendar here.

Have a great week.

​​​​​​​Robyn

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