5 ways to get your content to your audience

by | Blog, Challenge, Content Marketing

Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content?

There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place?

If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again.

Here are five ways to get your content to your audience:

1. Email Marketing

Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful not to spam your list.

2. Webinars

Hosting a webinar can sound intimidating, but there are so many benefits that they should definitely be in your repertoire! Not only will they give you and your brand more credibility as you present yourself as an expert in your field, but you’ll be able to reach many different kinds of people—other experts, potential customers, and plenty of like-minded individuals interested in all the same things you are. The more engaging your webinar, the more attention it will grab, the more people you will reach, and the more your brand will grow. Plus, you can re-purpose all of your webinar footage into beneficial web content later!

3. Speaking Events

If you have a fear of public speaking, it might be time to join a toastmasters club, because one of the best ways to get yourself and your brand in front of your target audience is to speak at events and conferences. Start by researching events where your target audience usually attends and then pitch yourself to the conference organizer. Explain your area of expertise, what topic you have in mind to discuss, and how you will add value to their event. Not only will you have the chance to speak in front of tons of potential customers, but you’ll also be able to build a relationship with the organization hosting the event—which won’t hurt your brand awareness.

4. Engage On Social Media

Now, if you’re thinking that you already post on your Facebook page with semi-regularity and so this point doesn’t apply to you, think again. Engaging on social media and posting on social media are two completely different things. Your target market is very likely to already be active on social media, but they might not be active on your business page. That means that you might have to go find them or help them find you! Add social media buttons to your website, add links to your business cards, flyers, and emails, talk to people about your social media and ask them to follow you, respond to comments and reviews, participate in groups, start conversations, ask questions, and more. Don’t expect them to start engaging first. You must take the first step.

5. Network, Network, Network!

Nothing quite influences your brand like meeting new people, talking about what you do, and creating strong, lasting relationships. Go to local chamber of commerce meetings, leave your business card places, invite people to lunch. Don’t be afraid to love what you do, tell people about it, and ask them to tag along!


If you’re looking for ways to get the most out of your content, then sign up to join my 7 day Content Repurposing Challenge! Learn how to grow your audience in less time and less work.

Have an awesome day!

Robyn

10 Ways to Establish a Relationship with Customers

by | Blog, Contributed Post

***Contributing Post***

Establishing a relationship with your customers is vital for businesses in this day and age. However, thanks to the internet, it’s never been easier to get to know your customers. Whether it’s email, social media, blogs or more, your customers can see your every move. But, a relationship that stands the test of time can be difficult to hold on to. So, how do you create a lasting relationship?

Ask Your Customers 

One of the best ways to find out how to create a lasting relationship with your customers is to ask them how they would prefer to be contacted. Many people feel like phone calls are a hassle and would prefer to be texted. Some are more responsive to social media messages than emails. Creating a survey and asking your customers to take part is a great way to get the feedback you need. Not only can you figure out your customers needs via a survey, but you can also attract prospective customers to the business. 

Blogs 

In recent years, blogging has become ever more popular. For businesses, a blog is essential when it comes to connecting with customers. If your blog is relevant to your audience, it should be able to grasp their interest. Your customers engaging and responding to your blog is a great way to build a connection. How often you post and how long your posts are is entirely up to you and generally depends on the type of industry you’re in. For example, a photographer may want to keep posts to no more than a page in length, but a plastic surgery may need to go into more detail for their audience. 

Newsletters 

Newsletters have been a tried and tested method for bonding with customers for decades. From paper newsletters sent through the post to email newsletters that customers can subscribe to. Unfortunately, many people go through their emails and automatically delete them if they don’t instantly seem of interest. So, to grab the attention of your customers, your newsletter has to be worth reading. The title of the newsletter should be punchy and your articles should be intriguing. You should also be able to separate your target audience into categories so you can create something that will be of interest to each person reading. 

Email Response 

More than ever, people are looking for fast response and convenience. Customers want their queries answered at the drop of a hat, which is why so many businesses are investing in chat boxes on their websites. When customers receive a fast response, it goes a long way to impressing them. Impressed customers continue to buy products and refer friends and family to the business too. If you haven’t got time for this kind of response, you may want to invest in customer success software to give you insights instead.

Personalised Thank You 

It’s important to let your customers know they are valued. When customers feel like a statistic or unappreciated, there’s nothing stopping them from visiting your competitor. Sending a personalised thank you is a great way to let your customers know they are appreciated. Whether it’s a thank you discount via email or a personalised thank you card via snail mail, it’s always the thought that counts. As a customer, knowing that your thought about is all you need to continue using the business. 

Active Social Media 

Social media is one of the top chosen methods for customers to contact businesses. Without an active social media, it’s easy for customers to think you aren’t trustworthy or professional. It’s also one of the easiest ways to connect with your customers. You can keep the conversation going when you’re using social media, so gaining feedback or suggestions should be a constant. You can also use social media as a form of customer service, responding to good reviews or complaints quickly. It’s important to respond to any criticism so potential customers visiting the page know you’re willing to resolve problems.

 

Instagram 

Although Instagram falls under the category of social media, it’s a world of its own when it comes to connecting with customers. Many people haven’t got the time to read lengthy social media posts or blogs that businesses create. However, studies have shown that people sit up and take notice of images. So, posting images of new products, customers using products and offers, or discounts is the best way to grab your customers attention. You could even use images to go behind the scenes and show customers how your business is run and what you stand for. 

Webinars 

You may be putting all your effort into writing blog posts that just aren’t being picked up by the numbers you want. That may not be because your audience isn’t interested; it could just be they haven’t got the time or energy to put into reading a post. Hosting a webinar once a month is an ideal way to keep your audience engaged without them having to make too much effort. You could even invite a speaker well-known in your industry to make an appearance and talk to your audience on a particular subject. 

Train Your Staff 

Most business owners rely on their staff when it comes to making a lasting connection with customers. After all, it’s the staff that have the most contact with them. If your staff aren’t equipped with the right knowledge or haven’t got the answers to customers questions, it could mean a loss in sales. You have to empower your staff to make the connections with your audience. Whether it’s a social media manager or a sales person on the shop floor of a retail business, knowledge is power. 

Don’t Ignore Mobiles 

The majority of people have their phones within reach and sight all day, every day. Not making use of that statistic would be foolish. Make sure your emails are mobile friendly and you use text services to connect with your customers. Creating an app is also an ideal way to stay connected. 

Making sure your customers are happy is making sure you stay in business.