Simple Steps To A Killer User Experience

Simple Steps To A Killer User Experience

***Contributed Post***

User experience is what separates a mediocre website from a fantastic one. You engineer your site to streamline certain processes, influence visitor behaviour and boost your conversion rate – all key parts of a great digital marketing strategy. There are many ways of going through this process and a never ending list of improvements to be made, but these top tips will help you to get started…

Get Your Homepage Right

Your Homepage is your shop window of the world, and as such, it needs to be both accessible and attractive. You need to focus on your core offer and key messages and use these to populate your home page. Keep everything brief and clear – people are landing on this page to do or find something else. Prune out unnecessary content that is better housed elsewhere on your site so potential customers don’t have to wade through columns of irrelevant information. First impressions are critical online and you don’t have much time to make them.

Speed Is King

What loading time do you think is acceptable for your site? The brutal truth is, if it doesn’t load in 3-4 seconds, you’ll face abandonment rates as high as 87 per cent. Time is of the essence online and users are highly impatient. Make sure that you work on the loading speeds of your site and streamline clunky content that is slowing it down.

Pare It Back

Great website design is as much about what you don’t include on the page as what you do. Content needs to be given proper spacing in order for it to have due prominence. Take a look at some of the best designed websites of 2018 to see this principle in action. This trick improved reading comprehension and click throughs while showcasing your most important products, services or ideas.

Signpost For More

Use your design to help customers on their journey by signposting them to relevant resources, like This creates an opportunity to add value to the lives of your customers, which will keep them coming back for more and creates a constantly fresh offed for repeat visitors.

Harness The Power Of A CTA

What are the Calls To Action (CTA’s) that a user encounters on your website? A slick design makes use of these buttons to move customers to behave in a certain way. Clear CTAs have the power to drastically improve conversion rates and average basket value too. Use the psychology of colour to make your calls extra appealing. The text used should also be a little more descriptive than something like ‘next’ or ‘link’. It’s a small thing but it can really make an impact on customer behaviour.

Don’t Skimp On The Images
Images and video content is the best way to grab attention and engage people. They up trust levels as people feel they know more what they will be getting, and they also allow more space for you to properly explain the features and benefits of a product or service or demonstrate how to use them.