How To Optimize For Voice Search SEO In 2020

by Robyn Bennett | Blog, Contributed Post

Ranking well on traditional search results is vital if you want to drive more traffic to your site. The majority of people will not look past the first page of results on a Google search, so if your site doesn’t make the first page, you will not get very many clicks at all. The very top result gets 35% of clicks, and most people won’t scroll beyond the first 3 results, so you have a very small window of opportunity. Unfortunately, that window of opportunity is even smaller where voice search is concerned. 

Smart home devices like Google Home or Amazon Alexa are becoming so popular, and the majority of people have voice search functions on their phones as well. It is estimated that, by 2020, around 50% of all searches will be made using voice technology. This presents a big problem if you do not change your SEO strategy because smart home devices only return a single result, while voice assistants on smartphones only show the top 3. That means that it is absolutely essential that you rank at the very top for voice searches if you want to increase traffic to your site. 

Ranking well on voice search often requires a different strategy, so it is important that you change your SEO approach. Although some concepts remain the same, there are some things that you need to do differently if you want to improve your rankings on voice search. This great infographic outlines some of the key factors involved with voice search rankings and has some great tips on optimizing your strategy for voice search in the future.