Why you need to build a list…

Why you need to build a list…

Let’s talk about list building, or more specifically why you need to build a list in the first place. It doesn’t matter what form your online presence takes - be it blogging, creating video content, running an online store or growing a social media presence - any online business can benefit from having a list and focusing on growing your subscriber base.

What makes email lists so special? It gives you a chance to talk directly to your audience. You don’t have to wait for them to come to your blog or login into Instagram to see your content, your message, and your offers. Instead you get to go to them … their email inbox to be more specific.

While blog posts, videos, and social media posts lend themselves to talking to your entire audience at once, with email… even when you’re writing an email to a larger list, it allows you to talk to each reader individually. While your blog posts are written to a whole segment of your audience, you can sound more personal and personable with your list.

Most importantly though, email marketing converts better than any other form of marketing and it’s the main reason all your other marketing efforts should focus on growing and expanding your list. In other words, the list allows you to make a living from your online business.

Plus, you have a chance to get to know your readers better. You can build a relationship with them through the daily or weekly emails you send to them (as well as their replies). You start to build trust with your audience. Why is that important? Because once you have earned that trust, they will gladly take you up on the offers you send them via email. And provided you treat your list well and share great stuff full of value, it’s sustainable.

Have a great 24 hours!

Robyn

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