How To Promote Your Business With Webinars

How To Promote Your Business With Webinars

If you’re seeking a way to promote your business and reach bigger and better goals, then look no further… Webinars might be exactly what you need!  Many different companies boast of the great effects that webinars have had in helping their business grow to new heights, so what’s stopping a great webinar from doing the exact same thing for your business? With some dedication, determination, education, and a bit of effort, you can create a brilliant webinar that will work wonders for your business. Here are 6 ways a webinar can help you build your business and reach your 2019 goals.  Build Your Lists If you host a free webinar, one with valuable information that is easy for your desired audience to attend, then you will easily be able to build a fresh list of warm to hot leads! Always remember that your database of emails and other contacts is perhaps your most valuable business possession (besides yourself and your team) and a great webinar can help you multiply that list. This not only helps you to network, but also remember that if you can get your product or service in front of your desired audience, then you’re that much closer to making sales! Find A New Audience  Your current audience is an important thing to protect and serve dutifully. However, in order to grow your business, you must also grow your audience and customer base! Webinars can help you do exactly that. Attempting to create webinars in various industries or in front of various audiences can help you tap into new opportunities for business growth, all while keeping...
Tech Tools for Freelancers

Tech Tools for Freelancers

***Contributed Post*** It will come as no surprise that to make it in the freelance world, you have to rely on yourself. However, there are a few pieces of tech that can help you on your way. Running a small business isn’t an easy feat by any means. You are responsible for finding work in the early days, invoicing, taxes, websites, and many other facets of running a successful business. There is somewhere in the region of 54 million freelancers in America at any one time, in a few key areas. Writing, consulting, photography and design tend to be the top choices.  It doesn’t matter if you are just dipping your toe into the freelance pool, or you’ve been at it for years. Here are some tech tools that will help you manage your business that much better. Money Matters  When it comes to managing your money, you have to be smart. Having a card swiper handy when you go to meetings, or you are wrapping things up with the client is always a good idea. Not everyone wants to pay the fees for online transfers like PayPal. There are also a couple of very popular choices if you are doing your own accounting (and you probably are for the most part).  Wave. This is a free service that helps you generate a dashboard configured to the needs of your business. You can put in information like transactions, receipts, invoices, and other information. It will help you keep everything in order without much fuss. This is suited to smaller businesses or freelancers who aren’t planning on huge growth.  FreshBooks....
Can More Breaks Really Mean Increased Productivity?

Can More Breaks Really Mean Increased Productivity?

***Contributed Post*** Breaks are a touchy subject in the business world. Every company owner approaches this issue differently. Some are more than willing to let staff take an hour for lunch. Others are reluctant to give much longer than 15 minutes at any one time. Employees, too, have differing opinions on this. Some members of staff would much prefer to work through than lose an hour’s money each day. That’s no surprise when you consider lunch breaks could cost upwards of five hours wages each week.  Whatever your stance on the subject, though, it’s clear to see the importance of taking a break every once in a while. If staff work without stopping, their productivity will take more of a hit than you may realize. That’s not good for your business or the staff in question. Hence why, if you haven’t done so already, you should consider incorporating a break space. This will ensure that everyone takes at least short breaks throughout the day. That, in turn, could see the quality of work soaring. If you want to take the benefits even further, consider the following ways you could make that break space productive. Free snacks Providing free snacks for staff could boost productivity in a few significant ways. For one, it saves them having to go off-site and thus take more time during meal breaks. Providing the right kinds of foods could also physically aid productivity. Berries, nuts, and even dark chocolate can increase brain power and reduce stress. They also provide a longer-lasting boost of energy than alternatives such as cakes. The right smell In most workplaces,...
The Importance of Taking a Break Every Once In a While

The Importance of Taking a Break Every Once In a While

***Contributed Post*** It’s easy to slip into a workaholic mindset. When you want to see progression and results, you don’t want to waste time. Instead, you want to power ahead and work until each task or project that you are assigned (or that you have assigned yourself) is complete. However, it’s extremely important that you take a break every once in a while. Studies have found that something as simple as a thirty second microbreak can boost productivity levels by an astounding thirteen percent. They have also discovered that taking a fifteen second break from staring at a computer monitor every ten minutes can reduce fatigue by up to fifty percent. So, it’s time to start giving yourself a little rest every now and then. Here’s everything you need to know to achieve this.  Know the Difference Between Taking a Break and Procrastination  First things first, it’s important to establish the difference between taking a break and plain old procrastination. While taking a break is healthy and can actually boost your productivity levels, procrastination is a bad habit that will see you put work off until you are extremely stressed and rushing to meet deadlines. When you take a break, you set a specific time to walk away from your desk or the project that you are handling and give yourself an opportunity to relax and recuperate. When you are procrastinating, you simply allow your mind to wander during periods when you should be working hard. So, schedule your breaks and don’t allow yourself to become distracted until it is break time.  Daily Breaks  Let’s start by focusing on...
Don’t Fall Victim to Money Woes…Aim for Your Financial Sweet Spot

Don’t Fall Victim to Money Woes…Aim for Your Financial Sweet Spot

Did you know that money is the number one cause of stress, both in personal life and in business life? That fear of not having enough income to pay monthly expenses is real, especially when you add in the responsibility of supporting a family and the families of those who are working on your team. One way to alleviate your money woes is to pay attention to your pricing, both for coaching programs and for products. Instead of just randomly picking prices out of thin air, think strategically and figure out your financial sweet spot. Never heard of this term before? Your financial sweet spot is that monetary figure where you can live comfortably, pay your bills, and still invest back into your company. This figure will depend on many factors, including the cost of living where you’re located, but will serve as your overall income goal. Now examine each of your coaching programs and products and research how much your market is willing to pay for these products. Is there a way to bundle multiple products together for an even higher price? Ask your audience directly what they want and can afford or make a beta offer on a new product or bundle with a higher price and see if it’s well-received. Another way to bring in more income as well as new prospects is with group coaching. This option is ideal for those who want your expertise but who can’t afford private one-on-one sessions. Even though each individual would pay less than a client in private coaching, you’ll still make more per hour because you’ll have more...