How To Promote Your Business With Webinars

How To Promote Your Business With Webinars

If you’re seeking a way to promote your business and reach bigger and better goals, then look no further… Webinars might be exactly what you need! 

Many different companies boast of the great effects that webinars have had in helping their business grow to new heights, so what’s stopping a great webinar from doing the exact same thing for your business? With some dedication, determination, education, and a bit of effort, you can create a brilliant webinar that will work wonders for your business.

Here are 6 ways a webinar can help you build your business and reach your 2019 goals. 

Build Your Lists

If you host a free webinar, one with valuable information that is easy for your desired audience to attend, then you will easily be able to build a fresh list of warm to hot leads! Always remember that your database of emails and other contacts is perhaps your most valuable business possession (besides yourself and your team) and a great webinar can help you multiply that list. This not only helps you to network, but also remember that if you can get your product or service in front of your desired audience, then you’re that much closer to making sales!

Find A New Audience 

Your current audience is an important thing to protect and serve dutifully. However, in order to grow your business, you must also grow your audience and customer base! Webinars can help you do exactly that. Attempting to create webinars in various industries or in front of various audiences can help you tap into new opportunities for business growth, all while keeping your current audience or customers satisfied with valuable information and their desired products or services.

Spread Brand Awareness 

It’s obviously important to build your lists and find your desired audience, but there might be a time where instead of hosting the actual webinar, you’re a guest speaker invited to bring additional value. Perhaps you’re a social media guru asked to speak at a marketing company’s telesummit. In that case, you want to present a lot of valuable information while also portraying what is unique and valuable about your specific brand in order to pique interest in what makes you special. Making sure your audience understands your uniqueness is important in growing your business and spreading your brand.

Perfect Your Craft 

Something you’ll quickly learn (if you start presenting yourself and your business more) is that each time you present, you will learn how to make the next presentation even better. Hosting a great, well-thought-out webinar will not only immediately help grow your business (new lists, new audience, new brand awareness), but it will also help you in future endeavors to reach new business goals since you’ll be far more confident in what you do and know.

Network Like A Boss 

A good webinar will also help you make connections with real people looking to make real improvements or changes in their own lives or trade (depending on your business and your audience). By creating an excellent webinar with valuable information, you’ll make it easy for people who are serious to reach out to you, make a connection, and keep that connection going. Since networking is such a crucial part to business, this point shouldn’t go unnoticed!

Save Time 

As a business owner, you have to be able to make the absolute most of your time if you’re going to be able to handle substantial growth. While speaking at live events definitely has its pros, webinars save the time of booking, travel, and are easily repeatable if needed. Additionally, you can create them within the comfort of your home without the pressure of a live audience. Perfecting your speech is easily done, even for those of us who are more shy or even terrified of presenting.

Ready to host a webinar? I can help! My team and I have been running successful webinars and telesummits for years and I am passionate about helping business owners reach their goals.

I’ve opened a few spots on my calendar this week for free, no-obligation consultations. Spaces fill quickly so claim your spot now!

Have a great week.
Robyn Bennett

 

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Tech Tools for Freelancers

Tech Tools for Freelancers

***Contributed Post***

It will come as no surprise that to make it in the freelance world, you have to rely on yourself. However, there are a few pieces of tech that can help you on your way. Running a small business isn’t an easy feat by any means. You are responsible for finding work in the early days, invoicing, taxes, websites, and many other facets of running a successful business. There is somewhere in the region of 54 million freelancers in America at any one time, in a few key areas. Writing, consulting, photography and design tend to be the top choices. 

It doesn’t matter if you are just dipping your toe into the freelance pool, or you’ve been at it for years. Here are some tech tools that will help you manage your business that much better.

Money Matters 

When it comes to managing your money, you have to be smart. Having a card swiper handy when you go to meetings, or you are wrapping things up with the client is always a good idea. Not everyone wants to pay the fees for online transfers like PayPal. There are also a couple of very popular choices if you are doing your own accounting (and you probably are for the most part). 

Wave. This is a free service that helps you generate a dashboard configured to the needs of your business. You can put in information like transactions, receipts, invoices, and other information. It will help you keep everything in order without much fuss. This is suited to smaller businesses or freelancers who aren’t planning on huge growth. 

FreshBooks. This cloud-based accounting software system is excellent for tracking things like billable hours, invoices and will even calculate taxes for you. This is a step up from Wave and is suited to businesses that make a decent turnover but need to keep track of their billable hours. This nifty kit can also work out your profit, losses, and provide you with quarterly analysis.

 

Time 

When it comes to freelancing, your time is literally money. If you start a project but waste too much time procrastinating, you are wasting perfectly good billable hours. One of the most popular ways of breaking down a working day is by using a Pomodoro, time tracker. This will improve your productivity and give you a way to track your working hours. 

Pomodoro Timer for Trello. If you like to have your projects neatly organized, they chances are you use Trello already. The Pomodoro Timer for Trello allows you to implement this productivity tool in your cards. 

Self-control. If you find yourself floating between a research website and Facebook, you can curb that nasty habit quickly with this app. You can block specific sites for set periods of time. So, if you like to work from 10-4 every day, then you can block that period of time each day. Just set the time, click start and work away. 

Getting in Order 

When it comes to making the most of your time you need to make sure that you have some organizational tech in place. These might be simple checklists, or you might like more comprehensive options. 

Wunderlist is a super simple to-do list app. You can access it on your mobile or desktop so you can work easier on the go. You can set your to-dos up by client or project and then break it down into tasks. The extra added bonus for this app is that you can add photos, files, and notes as you go. Plus, you can set yourself deadlines and reminders that will sync across all of your devices. Handy. 

Google Drive. This is used by freelancers and businesses the world over, and it’s probably not a surprise to see it made the list of tech that can make your life easier. Some people are terrible at keeping track of their files and can never produce what they are asked for on a whim. Google Drive has options like Sheets which is similar to excel, and Docs which works like any other word processor. You can share things quickly with a link, and you can protect your work with a view only option. You can export into .doc or PDF and a few other file types so you won’t run into compatibility issues. And, you’ll never lose your work as it is all stored safely in the Google Cloud. If you travel a lot, and many of us do, the Dos app is available on your phone if you should need to edit anything on the go or share the files. 

For other great gadgertry check out this post - The Essential Gadgetry That Every Business Needs.

 

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Can More Breaks Really Mean Increased Productivity?

Can More Breaks Really Mean Increased Productivity?

***Contributed Post***

Breaks are a touchy subject in the business world. Every company owner approaches this issue differently. Some are more than willing to let staff take an hour for lunch. Others are reluctant to give much longer than 15 minutes at any one time. Employees, too, have differing opinions on this. Some members of staff would much prefer to work through than lose an hour’s money each day. That’s no surprise when you consider lunch breaks could cost upwards of five hours wages each week. 

Whatever your stance on the subject, though, it’s clear to see the importance of taking a break every once in a while. If staff work without stopping, their productivity will take more of a hit than you may realize. That’s not good for your business or the staff in question. Hence why, if you haven’t done so already, you should consider incorporating a break space. This will ensure that everyone takes at least short breaks throughout the day. That, in turn, could see the quality of work soaring. If you want to take the benefits even further, consider the following ways you could make that break space productive.


Free snacks

Providing free snacks for staff could boost productivity in a few significant ways. For one, it saves them having to go off-site and thus take more time during meal breaks. Providing the right kinds of foods could also physically aid productivity. Berries, nuts, and even dark chocolate can increase brain power and reduce stress. They also provide a longer-lasting boost of energy than alternatives such as cakes.

The right smell

In most workplaces, the break room smells of the last thing which went in the microwave.  You may want to change that if you’re aiming to improve productivity here. As can be seen from articles like this one on www.aromatechsystems.com, studies have suggested that scents such as lavender prevent the deterioration of work productivity. By incorporating a scent diffuser, you could help even those staff members who pop in here for a cup of coffee. Besides which, pleasant smells are sure to make this a much nicer place to be generally.

Diverting the course of the workday

There’s also evidence to suggest that even brief diversions can improve focus for prolonged periods. Last off, then, you need to provide some form of diversion in your break room. Many employers opt to use television for this purpose, and that can work well. Equally, providing break room books like those mentioned on www.bustle.com could be the perfect thing. After just 10 or 20 minutes of using resources like these, you can bet your staff will feel refreshed and raring to go. Taking time out like this can also reduce stress, which is again fantastic for results.

 


You can bet, once you get your head around these methods, that you’ll be begging staff to take a break. Get your break room in the bag, and you’ll see increased productivity, even if your team start taking more time out.

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The Importance of Taking a Break Every Once In a While

The Importance of Taking a Break Every Once In a While

***Contributed Post***

It’s easy to slip into a workaholic mindset. When you want to see progression and results, you don’t want to waste time. Instead, you want to power ahead and work until each task or project that you are assigned (or that you have assigned yourself) is complete. However, it’s extremely important that you take a break every once in a while. Studies have found that something as simple as a thirty second microbreak can boost productivity levels by an astounding thirteen percent. They have also discovered that taking a fifteen second break from staring at a computer monitor every ten minutes can reduce fatigue by up to fifty percent. So, it’s time to start giving yourself a little rest every now and then. Here’s everything you need to know to achieve this. 

Know the Difference Between Taking a Break and Procrastination 

First things first, it’s important to establish the difference between taking a break and plain old procrastination. While taking a break is healthy and can actually boost your productivity levels, procrastination is a bad habit that will see you put work off until you are extremely stressed and rushing to meet deadlines. When you take a break, you set a specific time to walk away from your desk or the project that you are handling and give yourself an opportunity to relax and recuperate. When you are procrastinating, you simply allow your mind to wander during periods when you should be working hard. So, schedule your breaks and don’t allow yourself to become distracted until it is break time. 

Daily Breaks 

Let’s start by focusing on daily breaks. It is generally recommended that you have a seventeen-minute break for every fifty-two minutes that you work. However, try to at least incorporate one twenty-minute break into every six hours of work. Try to take this time away from your desk, where you may be tempted to think about work. Instead, immerse yourself in something completely unrelated. Consider playing a few games at Slotathon.com, calling a friend or family member for a brief catch up, or simply scrolling through your social media feeds. 

Extended Breaks 

As well as breaks throughout the day, you should consider taking more extended breaks every once in awhile throughout the year. Make sure to take adequate holiday leave whether you are heading away on vacation or not. Simply having a few days to relax and recuperate around the house, away from the daily commute and responsibilities of the workplace, can prove extremely beneficial for your overall happiness, health, and wellbeing. 

As you can see, it’s extremely important to take a break from work every once in a while. Hopefully, the above steps will help you to achieve this!

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Don’t Fall Victim to Money Woes…Aim for Your Financial Sweet Spot

Don’t Fall Victim to Money Woes…Aim for Your Financial Sweet Spot

Did you know that money is the number one cause of stress, both in personal life and in business life? That fear of not having enough income to pay monthly expenses is real, especially when you add in the responsibility of supporting a family and the families of those who are working on your team.

One way to alleviate your money woes is to pay attention to your pricing, both for coaching programs and for products. Instead of just randomly picking prices out of thin air, think strategically and figure out your financial sweet spot.

Never heard of this term before? Your financial sweet spot is that monetary figure where you can live comfortably, pay your bills, and still invest back into your company. This figure will depend on many factors, including the cost of living where you’re located, but will serve as your overall income goal.

Now examine each of your coaching programs and products and research how much your market is willing to pay for these products. Is there a way to bundle multiple products together for an even higher price? Ask your audience directly what they want and can afford or make a beta offer on a new product or bundle with a higher price and see if it’s well-received.

Another way to bring in more income as well as new prospects is with group coaching. This option is ideal for those who want your expertise but who can’t afford private one-on-one sessions. Even though each individual would pay less than a client in private coaching, you’ll still make more per hour because you’ll have more than a single person in your group.

Do you have upsells for those clients who purchase coaching packages or other products? An upsell is simply another product offered exclusively to those who make another purchase. While this can be a free bonus product, it’s perfectly acceptable to charge for your upsell product. Upsells work best when the price is considered a bargain and when the offer is relevant to the customer.

Another way to achieve your financial sweet spot is to create a membership or a mastermind group that clients can graduate to when they are done with their sessions. Membership groups are generally billed on a monthly basis and members have access to your original content and you. Masterminds are generally more high-end than membership and cost more per month. The big difference, however, is the mastermind members are all experts in their own right and you all gain knowledge from each other. Membership members simply want to learn from you and may not feel they have enough success to help others yet.

Need More Stress Relief in Your Life? Join Me…

I’m holding a webinar titled, “5 Steps to a Stress-Free Business” and we’ll talk more about this financial sweet spot. Implement that financial thinking with the other four steps and you’ll be on a path to a more relaxed way of doing business. I want you to find the joy in your business again so follow the link to reserve your seat.

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