Summer Is The Perfect Time To Start Your Telesummit

Summer Is The Perfect Time To Start Your Telesummit

Have you ever thought about hosting a telesummit?

Telesummits are virtual events where experts gather together to educate attendees on specific topics.

What are the benefits of hosting a telesummit?

  • Establish yourself as an expert in your field
  • Provide your audience with valuable content
  • Connect & work with other professionals
  • Increase your email list and reach
  • Create products to sell after the summit
  • Boost your popularity
  • Increase revenue
  • Host without ever leaving your office or home

In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan!

What holds people back?

If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks!

If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with me HERE.

Steps To Hosting A Successful, Profitable Summit

Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience and can be a lot of fun. I’ve found the pros of hosting a summit to far outweigh the cons.

Step One: Choose A Theme.

What is your summit all about? What is the main focus? Normally the theme is centered around a pain point of your target audience.

Step Two: Choose Event Details

This entails deciding on all the details of your event. When it will be held, how many speakers you will invite, the presentation format (interview, lecture, etc.), technology, registration, if your summit will be free or paid, live or pre-recorded, etc. You want to be extremely clear on these details before moving on to step 3.

Step Three: Choose & Invite Your Speakers

Decide who you want to invite to participate in your event. Find people who align with your own beliefs and the theme of the summit. It’s likely not everyone will say yes, so you can invite more than you are planning on speaking and be flexible with the final number.

Step Four: Promote Your Event

This is probably the biggest and task-heavy part of your event! You are responsible for all promotion of the telesummit. You can provide your speakers with promotional emails and content to send to their audience to use if they want. But remember their main job is to show up and provide an interview.

Step Five: Run the event

This may involve pre-recording all content and sending it out on specific days, or it may involve live interviews. The great part is you get to make all the decisions! Do what is most enjoyable and logical for you and your situation.

Step Six: Send Thank You’s, Request Feedback & Create a Summit Package

To be a gracious host, send a personalized thank you to all the speakers, as well as a general thank you to your audience. When you send these emails, have a survey set up for feedback. Both speakers and attendees can provide valuable feedback to help you know what they loved and what they didn’t. Not only will this help you run better telesummits in the future, but it will also help you streamline your business and products/services to better meet the needs of your customers/clients .

You can also create a summit package for people to purchase who want to re-watch the summit or who missed it in the first place.

Are you ready to run your first telesummit?Book a no-obligation consultation with me where we can discuss your vision and see how I can support! Helping clients run successful, profitable telesummits is my area of expertise and I would love to work with you.

Have yourself a great week!

Robyn

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How to avoid these common telesummit mistakes

How to avoid these common telesummit mistakes

Happy Monday ,

Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche.

But you can’t do any of that if you’re making any of these mistakes.

Not planning ahead

A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including:

  • Multiple speakers and their many scheduling conflicts
  • Email autoresponder connections
  • Upsell and downsell opportunities
  • Landings page and access page creation
  • Promotion schedules and marketing materials

Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch.

Not getting out of your comfort zone

As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.

Not testing everything

This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including:

  • Buttons—are they clickable and do they lead where you think they do?
  • Links—watch for broken links, placeholders and 404 errors.
  • Spelling and grammar—proofread everything, including the names of your presenters.
  • Upsell/downsell funnels—make sure products are buyable and easy to access.
  • Content delivery pages—do your videos and downloads work?
  • Guest offers—opt-in for all of your guests’ offers to be sure they work as expected.

Remember hosting a telesummit should be fun - not stressful or overwhelming, so enjoy the process, get organized or hire an expert, you’ll be glad you did.Have a great 24 hours,

RobynPS: If you’re looking for telesummit support look no further, click here to schedule a call with me so we can go over your telesummit needs.PPS: Click here to join my Facebook Group the Business Woman’s Guide to Success

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