How to avoid these common telesummit mistakes

How to avoid these common telesummit mistakes

by | Blog, Interview Series, List Building, Telesummits

Happy Monday ,

Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche.

But you can’t do any of that if you’re making any of these mistakes.

Not planning ahead

A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including:

  • Multiple speakers and their many scheduling conflicts
  • Email autoresponder connections
  • Upsell and downsell opportunities
  • Landings page and access page creation
  • Promotion schedules and marketing materials

Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch.

Not getting out of your comfort zone

As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes.

Not testing everything

This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including:

  • Buttons—are they clickable and do they lead where you think they do?
  • Links—watch for broken links, placeholders and 404 errors.
  • Spelling and grammar—proofread everything, including the names of your presenters.
  • Upsell/downsell funnels—make sure products are buyable and easy to access.
  • Content delivery pages—do your videos and downloads work?
  • Guest offers—opt-in for all of your guests’ offers to be sure they work as expected.

Remember hosting a telesummit should be fun – not stressful or overwhelming, so enjoy the process, get organized or hire an expert, you’ll be glad you did.Have a great 24 hours,

RobynPS: If you’re looking for telesummit support look no further, click here to schedule a call with me so we can go over your telesummit needs.PPS: Click here to join my Facebook Group the Business Woman’s Guide to Success

The importance of building a list

The importance of building a list

by | Blog, List Building

Let’s talk about one of my favorite topics and that’s list building, or more specifically why you need to list build. No matter your online presence – from blogging, social media, creating awesome video content or your own online store, if you have an online business you can definitely benefit from building your list.

What’s the big deal about having an email list? Well for one it gives you the opportunity to communicate directly to your audience. There’s no waiting for them to visit you on your blog or follow you on Instagram to see your content or offers. You get to go directly to them, well their inbox that is.

Even though blogging, video content and social media are awesome ways to reach your audience, email marketing in itself converts better than those other forms of marketing. That’s the biggest reason why you should concentrate your marketing efforts on list building. Your email list will help you earn a living from your online business. And it’s also a form of safety net. Let me explain what I mean.

I don’t like to concentrate on all the negatives that can happen; Facebook can decide to shut down your account, your great website can get hacked and other not so fun things… but the good news is that with an email list you have a way to recover, to reach out and to talk with your tribe and let them know what’s going on.

And… another great advantage is you have an opportunity to get to know your audience better. You end up building a relationship with them through your weekly or bi-weekly emails that you send to them (as well as through their comments to you). You start to build trust with your tribe. And we know that’s important because once you have gained trust, they are more likely to take you up on the different offers you sent them via email. And as long as you treat your email list/tribe well and share great content it’s sustainable. You can make offers for things they want and need over and over again.

I’ve seen list sizes of 500 build a 6-figure income in a year, I’ve seen all list sizes and all income sizes and all I can say is imagine what you can do or earn if you start building or growing your list now.

If you want to learn more about List Building and how it can help your business click here and let’s talk.