Rookie mistakes not to make during a summit

Rookie mistakes not to make during a summit

When properly executed, telesummits are able to quickly add value, credibility, and hopefully customers to your business. When done right, they increase your visibility, spread your brand, and build strong relationships that will greatly benefit your business in the near and far future - but what happens when they’re done poorly?  Well, nothing good, as I’m sure you can imagine.     Telesummits are online multi-speaker events, much like virtual conferences, that are meant to assemble multiple experts in order to educate a large audience on a specific subject. After selecting your topic, assembling your collection of speakers and properly interviewing them, the online event is scheduled and then launched, usually meant to last a few days for a substantial audience. Most commonly, speakers and interviews (or classes) are recorded in advance in order to ensure a smooth summit, though occasionally a brave soul will volunteer to host one live in order to answer audience questions. Due to the speakers you’ve chosen and the topic you’ve advertised, your audience will likely be larger than you normally see on your own since it’s a compilation of all your speakers’ platforms and other “outsiders” interested in your topic. What could go wrong with this? Rookie Summit Mistakes To Avoid Making Not planning ahead.If you fail to plan ahead for you telesummit, then you’ll run into countless issues and miss out on multiple opportunities, including but not limited to: Scheduling conflicts with speakers and recording interviews. Upsell or down-sell opportunities. Networking opportunities. Landing pages and access page creation for your telesummit. Promotion schedules, marketing materials, marketing campaigns, etc. Autoresponder emails and connections. Forgotten...
Do you think telesummits are still popular?

Do you think telesummits are still popular?

Happy New Year!  Are you excited about this coming year?  I took some extra time off this past holiday season to recharge my batteries and it did me a lot of good. I had time to relax, spend quality time with family, read a good book (and binge watch When Calls the Heart on Netflix) and of course I took time to plan my business goals for 2019.    One of the items on my to do list for this year is to host another telesummit. If you’ve never attended or heard of a telesummit before, then think of it like an online conference. There’s usually a theme for the entire summit, meaning that it’s abundantly clear who the conference is for and what the attendees will get from it. This not only helps your desired audience find your telesummit, but it also helps you provide excellent structure.   For example, an online marketing agency might design a telesummit to talk about different techniques business owners can use to increase sales via strategic online marketing. The telesummit organizer will then find a number of speakers to participate in the summit, all of whom bring their own expertise and advice on the chosen topic, thereby enriching the experience for attendees and making the summit an irresistible buy.   The organizer usually has a lot of helpful information to share, but by bringing in other experts, you not only network and collaborate, but you also offer a bigger incentive for people to attend your telesummit.   A telesummit is often scheduled to last between 3 to 10 days with 1 to 5 speakers sharing information each...
How to avoid these common telesummit mistakes

How to avoid these common telesummit mistakes

Happy Monday , Are you thinking of planning a telesummit or maybe you’re already in the midst of hosting one? Good for you! You’re in for an incredible experience: you’ll grow your list, make some money, show off your expertise, and make some important connections with other experts in your niche. But you can’t do any of that if you’re making any of these mistakes. Not planning ahead A telesummit is a big commitment, there are all kinds of moving parts you need to coordinate, including: Multiple speakers and their many scheduling conflicts Email autoresponder connections Upsell and downsell opportunities Landings page and access page creation Promotion schedules and marketing materials Clearly, this is not something you can pull together in a few days. Take your time, and consider hiring an expert to help you keep everything moving forward, typically 3 months is a good time frame to prepare your telesummit launch. Not getting out of your comfort zone As the host of a telesummit, you might want to fade into the background but instead you need to make a commitment to put yourself out there, not only when it comes to promoting your event, but also when inviting your guests. Reach for the stars, and don’t be afraid to approach your “dream” guest. You never know who might just say yes. Not testing everything This is a big one, no single web page should be published, and no email sent without a thorough testing of everything, including: Buttons—are they clickable and do they lead where you think they do? Links—watch for broken links, placeholders and 404 errors. Spelling...
The benefits of outsourcing to your VA

The benefits of outsourcing to your VA

Summer has hit and maybe you’re thinking I wish I could have a bit more “me-time”, taking the kids swimming, going for a walk , read a book or take that trip to see family/friends.  Whatever it is that you want to do, remember that it’s possible.  Remember you not only deserve a vacation but you need one!  What’s the secret to more “me-time” AND your business not crumbling… the secret is… outsourcing to your VA. Probably when you originally hired your Virtual Assistant, you were just so grateful to be able to assign a lot of the mundane tasks like doing your blog posts, updating your EXCEL Sheet, research etc.  The more you work with your VA, the more you realize that you can trust them to do a lot of the tasks that you don’t have to concern yourself with and now you can start working on how to drum up more clients for your business In fact, after working for a certain amount of time with your VA, you will come to see that you don’t have to be at your desk working all the time, constantly checking to make sure that everything is running smoothly, back-tracking on your work (or time) to make sure that a certain contract has been sent out to your client.  Now, you are able to enjoy more time in the knowledge that things are being taken care of.  Remember the plans you made with your family to take that long-awaited vacation just as soon as you could?  Well, that time has finally come!  This is what is now possible for you since you have a...