Suffering from Summit-tech-phobia?

Suffering from Summit-tech-phobia?

Summit-tech-phobia [noun]:

 The illogical fear of being scared, overwhelmed, or darn near stuck so deep in the tech portion of your summit, you have no idea what to do next.

I’ve been doing summits for a long time and have seen many entrepreneurs suffer from this very thing. 

They go into a summit with the best of intentions and start:
  • Planning the strategy
  • Mapping out the advertising 
  • Drawing out timelines for the launch 
  • Reaching out to experts
  • Writing the copy 
Then they get to the tech portion of their pre-summit planning. They see all the systems and software involved, and suddenly their one-way ticket to a seamless summit express comes to a complete stop. Lucky for you, I’ve seen a few things in my day.  One thing that I’ve come to realize is that summits are super flexible in the way you can present them and roll them out.  Therefore, because there are so many variations, you can easily find a solution to whatever tech problem you find yourself in. 

So today, I thought it’d be fun to dig around my digital summit pharmacy and find the perfect elixir for your tech woes…

Just call me… Dr. Robyn, The Summit Pharmacist

Hilary Duff dressed a a fake Pharmacist

The Diagnosis: I’m limited on funds. 

The RX – 

Don’t let the dollar signs get you down!

Your first summit could be as simple as using YouTube and a free email service provider like Mailchimp. 

All you’d need to do is write about the interviews in an email using your free software and then send them to a YouTube video where they can watch. 

Easy Peasy. 

The Diagnosis: I have a bit of a budget but have no idea what to do:

The RX – 

Consider hiring a tech VA. 

A qualified tech VA would know the appropriate tools and software you need to run everything smoothly (and hands-free, for you!).

*Bonus points if they specialize in summits.

The Diagnosis: I’m a total beginner 

The RX – 

Start with a simple WordPress page.

There’s no need to be fancy. I built my first summits on WordPress for years (and was very successful, I might add) before moving to more complex and premium solutions like Kartra and Kajabi. 

Before you take your RX and go out into the world to conquer your tech woes, I want to leave you with this advice. 

Keep it simple. 

For instance, the complicated software. The shiny new system.  You may not need that right now.  Just make sure you get the names and emails of the people attending your events so you can nurture and share your knowledge with them.  One last thing… Don’t be afraid to sell on your summit. It also encourages people to promote for you. And you’ll make some sweet $$$ you can reward yourself with later 😉   Talk soon,  Robyn    P.S.: If you want to learn more about summit strategy, click here and get added to the waitlist for the Virtual Summit Launch Academy. A course that’ll teach you everything you need to know about pulling off a flawless summit.
A Computer Crash-Course For Entrepreneurs With Terrible Tech Terrors

A Computer Crash-Course For Entrepreneurs With Terrible Tech Terrors

When it comes to modern business, it’d be fair to assume that tech knowledge or tech support is pretty essential. While a little business savvy might be enough to get you through in the past, many business-minded people can fail to find success because they don’t know enough about computers and technology.

Know-how or getting the right support is now essential for many reasons. For one, a well-designed website is a prerequisite in modern business. You’ll also need to master marketing methods such as email campaigns, and a social media presence.

Image Source

If all this is making your head spin, you aren’t alone. You might have a good idea, but that doesn’t mean you’ll have the technological ability to pull it off. But, hope isn’t lost. In truth, there are a few different ways to get on top here. And, we’re going to look a little look at some of them.

Realize that you aren’t in it alone

If you can afford to get tech support, that’s great! Despite your lack of knowledge or experience, by outsourcing, you can get everything taken care of from websites to social media. There are businesses who will monitor and manage these for you over time. Keep in mind that, with minimal knowledge, you might consider working with a vCIO (virtual chief information officer) rather than say an IT management company. Through the use of vCIO software, they can help you tailor your tech needs by aligning them with your business strategy. And, that’s the a great way of getting things done right.

Work out what tech you need

We don’t always have the money for services like those mentioned above when we begin. But, taking care of your own tech issues isn’t as scary as it sounds. Bring it back to basics by considering what tech support you need to take care of.

If you have literally no knowledge, you won’t even know where to start. And, if you don’t know that, it’s hard to really get things off the ground.

The technology you need to take care of the most includes:

When you break things down, they don’t look half as daunting. And, keeping this list to hand ensures you can embark on each task in the most efficient way by…
Learning the basics

That’s right; it’s time to learn the basics. Don’t panic, though. The items on the list above don’t require extensive degrees to work for you. You can learn the basics online, or by using tutorials on YouTube. Once you start learning, you’ll see there are shortcuts in most cases. By setting up a website with a company like Wix for instance, you can create a fantastic website with very little HTML knowledge, there’s also SquareSpace! By using email newsletter templates, you should have no trouble here, either. And, all it takes is a little research. So, give it a try. You might learn more than you think.

*This is a contributed post