6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

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6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season.

Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season.

6 Tips for Effective Holiday Marketing

#1 Start planning your holiday marketing campaigns as early as possible.

While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through.

#2 Don’t just sell your products; sell your brand.

People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your competition? Why are you the best choice? Why would someone care about it this holiday season?

#3 Repetition

Repetition might sound annoying to you, but it sells, so market often. This means sending multiple emails, directing mailers or holiday cards announcing your sales, talking to people about your brand, checking up on old leads, and more. There is an old advertising rule that says repetition is the key to success, so be sure that your repetition is valuable and then go market that thing. Who doesn’t want to hear about Christmas sales more than once?

#4 Create Limited-Time, Short-Term Offers

Create some limited-time offers in order to incentivize your customers to buy now and not wait until later. You have to provide something that people want to buy, but you also have to give them a reason to buy it. While a lot of shopping happens out of necessity or convenience, especially during the holidays, you can help increase your sales by creating a sense of urgency. Limited-time offers should be your friend.

#5 Focus On Your Target Market

Define your niche, identify your target market, and then sell to it, even throughout the holidays. Many businesses fail by trying to sell to anyone and everyone when the sad reality is that not everyone wants what you sell. You should concentrate on marketing your niche products specifically to a highly targeted audience rather than to an unknown abyss of everyone. Learn how to segment your audience, learn about your audience, and sell to them how they want to be sold to. This will save you time, effort, disappointment, and probably money.

#6 Host An Event

If you’re trying to get more customers through your door, then host a holiday season event. This could be a tree-lighting ceremony with free hot chocolate and a visit from Santa Clause, or a stocking-stuffing party with candy and crafts, or really anything else that will interest your audience.

Bonus: Budget-Friendly Holiday Marketing Tips

If you’re trying to minimize your holiday budget, try techniques to encourage multiple sales at once:

  • Customer loyalty cards
  • Referral cards for discounts
  • Family-and-friend coupons
  • Add-on product options at checkout

You can also try partnering with businesses in your community to help boost sales since they’re likely to be seeking ways to increase their profits as well! Try things like cross-promoting, referral agreements, product-sharing, or more!

Have a great week!

Robyn Bennett

 

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