Rookie mistakes not to make during a summit

Rookie mistakes not to make during a summit

When properly executed, telesummits are able to quickly add value, credibility, and hopefully customers to your business. When done right, they increase your visibility, spread your brand, and build strong relationships that will greatly benefit your business in the near and far future - but what happens when they’re done poorly? 

Well, nothing good, as I’m sure you can imagine.  

 

Telesummits are online multi-speaker events, much like virtual conferences, that are meant to assemble multiple experts in order to educate a large audience on a specific subject. After selecting your topic, assembling your collection of speakers and properly interviewing them, the online event is scheduled and then launched, usually meant to last a few days for a substantial audience.

Most commonly, speakers and interviews (or classes) are recorded in advance in order to ensure a smooth summit, though occasionally a brave soul will volunteer to host one live in order to answer audience questions. Due to the speakers you’ve chosen and the topic you’ve advertised, your audience will likely be larger than you normally see on your own since it’s a compilation of all your speakers’ platforms and other “outsiders” interested in your topic.

What could go wrong with this?
Rookie Summit Mistakes To Avoid Making

  1. Not planning ahead.If you fail to plan ahead for you telesummit, then you’ll run into countless issues and miss out on multiple opportunities, including but not limited to:
  • Scheduling conflicts with speakers and recording interviews.
  • Upsell or down-sell opportunities.
  • Networking opportunities.
  • Landing pages and access page creation for your telesummit.
  • Promotion schedules, marketing materials, marketing campaigns, etc.
  • Autoresponder emails and connections.
  • Forgotten content, jumbled answers, unorganized schedules.

Telesummits take a lot of time and organization in order to proceed smoothly, without hiccups or glitches. It’s not something you can just pull together in a few hours or days, so be sure to take your time, consider all the details, and allow at least 2 months to plan a good, beneficial telesummit.

  1. Not asking for help.A telesummit is actually a huge investment of time and effort. They consist of a lot of details and require a great deal of organization. While you might be good at accomplishing these things, consider employing the help of:
  • A telesummit coordinator
  • A copywriter or editor
  • A coach

While these things might sound trivial and useless, you’d be surprised at how much it helps to have another set of eyes editing your content, scheduling your videos, and making sure all of your links work during a launch.

 

  1. Not testing everything before launch.This is a huge mistake that could be detrimental to the success of your telesummit. If you miss this step, then you’ll end up with multiple typos, faulty web pages, unpublished landing pages, failing emails, or more. Before you launch your telesummit, be sure to check:
  • Links. Watch out for broken links, placeholders, and 404 errors.
  • Buttons. Make sure the buttons that are clickable lead to where they’re supposed to.
  • Spelling or grammar errors. Proofread absolutely everything, including the names of all of your speakers, titles, headings, etc. Typos will present you as unprofessional.
  • All videos and photos. Make sure they load and show up where they’re supposed to.
  • Guest offers. Opt-ins for any of your guests should work as expected 

Remember that a telesummit should be fun rather than stressful, irritating, or overwhelming. Enjoy the process, talk about things that are enjoyable to you, and keep your content interesting and beneficial to your audience.
While these are some of the most common mistakes made for beginner telesummit starters, there are surely more. Be sure to consider your marketing and monetizing plan for the telesummit, be sure to network with your chosen speakers and be sure to give your audience good content.

Wanting to host a telesummit but not sure where to start? Overwhelmed by all the details? I can help! I’ve been helping online business owners run successful, lucrative telesummits for years! I know all the tricks and most effective strategies for running an enjoyable, empowering summit.

>>>YES!! I would love to chat about hosting a telesummit and get support!!

I look forward to meeting you soon!

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Do you want higher conversions? Split testing to the rescue…

Do you want higher conversions? Split testing to the rescue…

Email marketing is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make.

But there’s more to improving conversions and growing your list than just creating better offers and attracting more traffic. Each piece of your email list building and marketing effort has a job to do, and it’s up to you to make sure it’s performing as well as possible.

That’s where split-testing will come in handy. By tracking the results you get, then making incremental changes and comparing the numbers, you’ll begin to see the patterns that make a difference in your efforts.

And that’s the basis of split testing: tweaking, tracking and testing with a clear goal of continuous improvement.

What Can You Split-Test?

A better question might be, “What can’t you split-test?” Because frankly, you can test just about everything, including:
  • Subject lines
  • Calls to action
  • Button colors
  • Fonts and text colors
  • Opt-in incentives
  • Landing page layout

But here’s the trick to a good split-test: Only test one single change at a time.

You might be tempted to rewrite your headline and your call to action and your button text, but don’t. While it may seem more efficient, the problem with this approach is that you’ll have no way of knowing which change had an effect on your conversions.
Did they go up because of the call to action? Or drop because of the subject line? .

Who knows?

Instead, make systematic changes to your landing pages and carefully track results. That’s the only way to know what’s working—and what’s not.

Most landing page tools such as LeadPages and ClickFunnels have built-in tools for split-testing. If you’re not using these tools, you can also set up split tests using your Google Webmaster tools account.

Testing Open and Click Rates

Your email list manager should offer a way to split-test your emails as well. Open rates are critical when it comes to email marketing and list engagement. We all know that if your audience isn’t opening your email, they’re not reading it either!

You can easily improve your open rates by split-testing subject lines to determine the format and style most likely to get your readers’ attention.

To improve your click rates, test your email’s call to action. Set up two identical emails— same subject line and same content—but change the call to action to see which gets the best response from your list. You’ll be able to use this information in later campaigns to improve click-throughs on all your emails.

Just like list-building, it’s never too early to begin split-testing. There’s no magical number of opt-ins you must have to get started. There’s no amount of traffic that’s too small. So don’t wait any longer, start split testing your opt-in forms and emails, so you can benefit from the best conversion rates possible.

Have a great 24 hours!

Robyn

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