10 Ways to Establish a Relationship with Customers

10 Ways to Establish a Relationship with Customers

***Contributing Post*** Establishing a relationship with your customers is vital for businesses in this day and age. However, thanks to the internet, it’s never been easier to get to know your customers. Whether it’s email, social media, blogs or more, your customers can see your every move. But, a relationship that stands the test of time can be difficult to hold on to. So, how do you create a lasting relationship? Ask Your Customers  One of the best ways to find out how to create a lasting relationship with your customers is to ask them how they would prefer to be contacted. Many people feel like phone calls are a hassle and would prefer to be texted. Some are more responsive to social media messages than emails. Creating a survey and asking your customers to take part is a great way to get the feedback you need. Not only can you figure out your customers needs via a survey, but you can also attract prospective customers to the business.  Blogs  In recent years, blogging has become ever more popular. For businesses, a blog is essential when it comes to connecting with customers. If your blog is relevant to your audience, it should be able to grasp their interest. Your customers engaging and responding to your blog is a great way to build a connection. How often you post and how long your posts are is entirely up to you and generally depends on the type of industry you’re in. For example, a photographer may want to keep posts to no more than a page in length, but a plastic...
Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
Exploring Your Digital Marketing Options

Exploring Your Digital Marketing Options

***Contributed Post*** The time has come for you to start advertising online, but you’re not sure where to start. You have so many options available to you that it seems almost impossible to know which one is best for you. Exploring those options and conducting your own research is the key to unlocking the full potential on the digital marketing world and allowing your business to fully prosper online. So, let’s take a look at some of the options available to you as you start your campaign.  Firstly, we are going to discuss social media. If there was ever an example of too many options when it comes to online marketing, then this is the one. Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and so on. There are so many social media websites that knowing where to start is going to be nigh on impossible without doing your research and understanding the USP of each one.  For example, younger users use Twitter to access their news while older internet users are the driving force behind Facebook’s continued growth. Understanding your own abilities is going to be key with social media as well. If you don’t know how to create video content, why would you spend time on a YouTube channel now? When you’re starting a digital plan, you want to make sure that you’re targeting what is useful for you.   Moving away from social media and looking at the alternatives. Search engines and email marketing are two tried and tested ways of advertising directly to your target market. For starters, you should be exploring Search Engine Optimisation. This is...
3 Quick Web Traffic Boosters

3 Quick Web Traffic Boosters

***Contributed Post*** If the numbers to your website have been declining lately, you need to come up with a plan to get them back on track. It is, after all, going to affect the amount of customers your business is attracting as well, and your marketing efforts will definitely suffer if your website is suffering. Start by having a look at the clever tips below in order to boost your website traffic and increase your sales numbers. It’s not necessarily going to happen overnight but at least you’ll have a battle plan ready and a strategy in order to fix the issue that is putting you behind.  Here is a handful of ways to increase the traffic to your website and get back on track as soon as possible.  #1 Work your social media profiles  The great thing about social media is that it is basically free marketing. You get to build up a network of customers as well as an audience that may potentially become a customer - all you need to do is to keep them engaged and active.  A quiet and empty social media profile isn’t going to do this for you, though, so it’s better to have a plan in order to make the most out of your profile. Create snappy blog content which you can refer to through your social media profile, engage with your audience in their discussions, and stand ready to answer all of their questions.  You never know if you should start a conversation about something important that engages your audience or if it should bring you a lot of traffic...
It’s A Hit! Attracting The Most Amount Of Buzz Around Your Latest Product

It’s A Hit! Attracting The Most Amount Of Buzz Around Your Latest Product

*Contributed Post Buzz! Excitement! Activity! All these action words are what we want out of a new product launch. When launching a new product, you need to ensure you’re hitting the ground running. This can be very difficult when you have limited resources, but every coltish business that has very little by way of finances has to make the most of what they’ve got. And if you are looking at creating a lot of excitement, you need to gather that buzz as soon as possible. So, what are the best ways to generate excitement when you are launching a new product? Hitting The Trade Shows Trade shows are, yes, and expect that you may not think it’s feasible. But the amount of buzz and excitement you can get from launching your product onto the general public and clients is insurmountable. Because you can get visceral, immediate reactions, you can capitalize on this. By making it an event, you are going to get far more interest than by launching it quietly, or going through your standard channels. You should take advantage of trade shows so you can entice new markets. Hitting Up The Influencers Of course, it’s not what you know, it’s who you know. A lot of people don’t go and buy a product because you tell them too. They want the proof, and the best way to ensure that you are trustworthy and are providing a good service is to align yourself with influences. You may have tried the traditional advertising approaches, but if this doesn’t translate into sales you’ve got to get the right recommendations. So if...