Keeping your customers engaged is super important for your business if you want it to thrive. Without your customers, you don’t have a business in the first place. The Internet is packed with distractions, which means that your customers are going to go elsewhere within less than 10 seconds of clicking on your website.If your website or your products are not going to deliver what your customers want, they’re not going to stick around to find out why.
You need to make sure that you attract your customers, but you also need to be able to retain them. For example, if you have an easy website but a super difficult payment system, they’re going to click off and you’re going to have a lot of abandoned baskets. If you have a streamlined payment API that makes their lives easier. They’re going to want to shop with you again and again. Technology is going to help you to attract your customers and retain them. And we’ve put together a list of five of those technologies to help.
A Great Customer Relationship Management platform. Building relationships with your customers is crucial to your business success. One of the easiest ways to do that is to keep track of what they’re up to, and a good customer relationship management system is going to help you to do that. There are plenty of tools out there that eliminate the need to switch between different systems, and they also allow you to input existing contacts and social networks in one place. This will help you to keep track of those developing and emerging customer relationships.
Easy payment systems. We already mentioned a streamlined payment API to make their lives easier, but you need to have an easy system for payment. For example, if you only accept PayPal, you are cutting off a huge market of customers. If your payment systems are easy to use, then your customers will continue to use you because they know that you’re all about convenience.
An informative website. Your website doesn’t need to be packed with content to be informative, but it should be smartly designed and intuitive to what your customers need. First impressions will draw people in and keep them where they are loyal for good. There is never a shortage of free online website tools, so make sure that you have the tools available to make it happen.Â
Great social media. You need to have a good online presence if you want to draw in your customers and keep them with you. Businesses that have the hang of social media platforms are the ones that will be doing much better than those still stuck in their website and in their physical locations.
Easy data analytics. Do you want to know what your customers and your competition are up to? Well, you need to utilize analytics to pull out the raw data to turn into digestible information about how customers engage with you. There are plenty of tools that help you to focus on small business success and this is one of them. Â
If your business has one or more job openings, then what are some smart ways to get more eyes on your vacancy? Here are some great suggestions during a time when grocery stores, hardware stores, and other places are looking to hire more people.
Create a Social Media Presence
Have you thought about posting hiring news on your website or on social media? If not, you might be missing out on a valuable candidate who wouldn’t otherwise know about your vacancy.
If you don’t already have a Facebook business page or a presence on LinkedIn, now is the time to create them and get the word out about your company. In addition to having another place to recruit potential workers, you will also have the potential to attract future customers and boost sales over time.
Use QR Codes
Another way to spread the word that your organization is hiring is to send a mailer about it. Include a QR code that people can simply scan to get the job info or anything else you want them to know about right now.
If you have more than one QR code, then keep them organized easily using Flowcode. If you’re a tech firm, including these Quick Response codes is a great way to quickly convey information to your target audience, whether they have Android or Apple iOS phones.
Incorporate the Latest Tech
Another great way to attract talent is to provide the most advanced technologies to your employees. If someone is considering working for your organization, and then they see that they have access to the latest software and laptops, it’s likely to win them over.
Working with new tech is exciting for most employees – and that’s especially true if your business is in the tech sector. Make the workplace interesting to those who are thinking about working with you. Remember, they might have other job offers, and you want to have the most enticing one!
Investigate Salary Expectations Online
One of the key factors in winning over job candidates is salary. Make the salary one that they can’t say no to, and they’ll accept your job offer.
But how do you learn what their monetary expectations are? By using tech, of course. You might conduct a survey or research online what competing companies are paying staff in comparable positions. Then sweeten the pot with benefits or other enticing ways to get the best candidate for your job opening.
Final Words on Getting the Best Person for the Job
If you’re still struggling with how to use tech to attract employees, or you can’t seem to find someone who is a good fit, you might team up with a recruiting firm. They specialize in this type of work, so they’re likely to get the task done efficiently. Then you can focus on the daily operations of the organization.
Finally, make your business one that employees want to stay in, rather than hiring them only for them to stay on a few months before going elsewhere. Keep them interested by nurturing a positive workplace environment and encouraging worker feedback.
Address any concerns within a reasonable time and tell your employees regularly that you value them. Finally, if they want to have more tech in their position, try to make it happen! A happy employee is a productive and loyal one.
