Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
Mobile And Content: SEO Powerhouses

Mobile And Content: SEO Powerhouses

***Contributed Post*** In this guide, we are going to take a look at two key elements of SEO. So, let’s get started…Guide To Mobile SEO With the rise of mobile usage, it is vital to make sure your website is mobile-friendly if your business is to be a success. Not only does this involve responsive web design, but also you need to adopt a strategy for mobile search engine optimization. First and foremost, responsive website design is a necessity. This ensures viewers can use your website effectively on a smaller device. If your website has not been optimized for mobile usage, viewers will get frustrated, and they will look elsewhere, which essentially means you are gifting customers to your competition. Not only is responsive website design imperative for customer experience, but it is vital for your search engine optimization strategy as well, as Google’s algorithms will detect this set-up, and they will rank you higher.  Aside from this, you should also use separate mobile URLs, as this will mean you utilise a different website code for each device and this can improve your SEO efforts. You should also avoid using pop-ups and flash when it comes to mobile web design, and page speed is imperative too, as no one wants to wait for ages for your site to load.  You will also need to use an SEO agency to tweak your digital marketing strategy so that your mobile content is optimized for local searches, and that your titles and Meta tags are also optimized, as the perimeters are different from mobile Meta data.   Importance Of SEO Content Marketing   They say...