When done well, telesummits are incredibly effective at growing email lists, building up brand awareness, networking and creating relationships with other experts in your field, as well as setting yourself up as an expert in your target market’s eyes. For your best chance at success, you must organize and prepare well in advance to do well, which means you must assess the challenges ahead of you and determine strategies to overcome them.
Keep in mind that every telesummit presents its own unexpected challenges, but there are many common telesummit obstacles that you can prepare for ahead of time. Awareness and strategic planning will help you overcome most telesummits challenges.
3 Telesummit Challenges and Strategies for Overcoming Them
1. Having too little time to plan, prepare, and launch.
Telesummits are a lot of work. One way to make them even harder, however, is to not give yourself enough time to get them done. These virtual events, when done properly, can take three to six months to plan and properly organize, and skimping on the timeline only hurts your event in the end. If you plan far enough in advance, you’ll be able to get the speakers you want since most of them won’t be booked yet, and you’ll also have time to make changes, handle bumps in the road, and properly promote your event! Remember that having more time to plan will always be better than having less time.
2. Trying to handle all the work by yourself.
Did I mention yet that telesummits are a lot of work? Just because you know how to do all the things you need to do to organize your telesummits doesn’t mean that you should, or that you’ll have the time to do them. Hiring a professional telesummit coordinator to help with organizing, planning, and actually launching your event will not only take a lot of the stress off of you, but it will help things run much smoother. Keep in mind that no matter how well you plan and how perfectly you organize, something is going to go wrong somewhere (maybe when you’re at your busiest and most stressed-out!). You will always be happy you had more help and not less.
3. Everything to do with promotions.
In order for your telesummit to be successful, you have to promote it properly. One of the huge benefits of telesummit events, however, is that you have a bunch of speakers eager and willing to promote the event as well! Unless you explain how they should promote your event, however, it’s unlikely that they’ll do it well, but in order to explain the promotional guidelines to your speakers, you have to decide what they will be! You should be promoting your telesummit at least three weeks before it launches, possibly even longer, and you should clearly ask your speakers to do the same. Have your promotional material ready early and share it with your speakers so they know what they’re promoting and how to do it. Remember that more communication is always better than less!
If you need help launching your own telesummit, click here to schedule a call or hit reply. Having organized over 200 telesummits, I’m well aware of the ins-and-outs of these amazing virtual events and I can help you solve problems before they happen.
Have a great week!