Banishing One-Item Baskets From Your Ecommerce Business
***Contributed Post***
You could argue that any sale is a success in your online store. When you’re starting, you may feel a burst of pride with each new completed transaction. The smallest sales can feel like a step towards where you want to be.
But, when it comes to getting your ecommerce business off the ground, you may come to find that one-item orders are an issue. While they’re better than nothing, they aren’t a goal you should aim for. For one, a one-item order is rarely enough to secure the loyal customers you need. The more products your customers buy, after all, the more chance you have to impress. When it comes to postage, you may struggle to cover the costs of packaging and posting one thing at a time.
With that in mind, you should always attempt to get customers to put at least two items in their baskets. And, it just so happens that we have a few pointers to help you achieve that goal.
Upsell
Upselling is nothing new. Physical retailers have been using this method for centuries. They place relevant items next to each other, or even put cheeky extras next to the tills. But, you can make use of these methods online, too. By recommending related products for each sale, you increase the chances of customers picking up at least two items. This doesn’t even have to be complicated. By implementing an ecommerce software like Miva, this process will be fully automated. Then, you’ll be free to sit back and watch increased sales come rolling. The convenience of this method will also impress customers. That raises the chances of their coming back for more. It’s a win-win which you need to take advantage of.
Offer link-buying deals
Another option would be to offer money off on products bought together. Online retailers like Amazon see massive success with this. If you plan your price points, you can also ensure that you still pull profit this way. Again, this doesn’t need to be challenging to put in place. There’s plenty of software which can make this easy enough to get started with. Just look through your inventory and consider which items work well together. Then, start considering deals which don’t leave you out of pocket.
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Consider postage discounts
Another fantastic option here would be to offer postage discounts on larger orders. This is commonplace on most ecommerce sites, and it works better than you could imagine. Countless customers will buy a whole other product if it means they can get free shipping. This still works out for you, as it means you’ll have more money coming. Besides which, posting in bulk should work out cheaper for you anyway. You can certainly bet you’ll be able to cover the discount gap if something like this leads to repeat custom.
Within moments of putting plans like these in place, you can bet the one-item basket will become a thing of your business past. So, why not give them a go?