The importance of knowing your numbers in a virtual summit
Let’s break this down a bit…
Let’s take a peek at this little scenario.
Kendall is over the freaking moon excited! She’s putting on a summit about public speaking and has landed a huge name in her industry to speak at her event!
When Kendall’s affiliates sent over their promotional emails, Kendall’s landing page received over 10,000 clicks from this influencers list alone.
“I can’t believe it,” thought Kendall, “I’m well on my way to becoming a seven-figure public speaking influencer.”
Or so she thought.
When everything was said and done, out of the 10,000 clicks she had on her landing page, she had only received 200 subscribers from the influencers list.
Not exactly the results she wanted…
It’s a scenario I often see and one that I want you to understand before you begin planning your next summit.
Pro get-started tip: In order to be successful, you must understand your summit metrics.
Once promotions for the summit have ended and sales from your offer begin to roll in, look at your numbers.
That begins with looking at what affiliates performed best.
You can do this by:
- Digging back through the numbers and determining who your top-selling affiliates are.
- Checking who’s buying based on the affiliates’ earlier participation in the summit.
- Checking the stats of your most successful affiliates’ videos.
When you add these metrics together, you’ll get a better understanding of whose audience is more engaged in your content, and — the best part — you’ll know exactly who to partner with and invite to your next event or summit.
Speaking of inviting someone to their next event…
I don’t think our friend we met at the story’s beginning, Kendall, will be inviting that influencer back to her summit.
There just isn’t a lot of conversions coming from their audience.
Chat with you soon, Robyn
P.S.: The Summit Pro Method is starting soon. Click here to get on the waitlist. You don’t want to miss this!