Traditional Marketing Methods You Should Still Be Using

Traditional Marketing Methods You Should Still Be Using

***Contributed Post***

 

Traditional marketing isn’t dead. While we absolutely advocate the necessity of digital marketing and the latest technologies to boost your efforts, there are still avenues available to you that have worth. Provided you have time to commit to them, you may well see results, above and beyond those you receive from your website and content marketing techniques. Of course, you can also combine the two, by providing ways to link your digital marketing to the more traditional forms available to you.

Print marketing. Admittedly, many people have their eyes glued to their cell phones nearly 24/7, but they might still make time to read something that isn’t on the other end of a screen. There are still ways to reach your demographic through print media, using the best in literature design across your flyers, brochures, and business cards. These are the things you can hand out to people in the street. You can leave them on cafe tables and bus seats. When you meet somebody at a business event, you can shake hands and give them a business card with all of your contact details. You can still take the time to post flyers through doors. Print media isn’t dead, and while you might be eco-friendly and paper-resistant, you can still use sustainable paper sources when doing your printing run. 

Face-to-face marketing. You are the greatest marketing tool your business has. Through a smile and a helpful gesture, you are creating a good impression for your business. You can talk to others about your business wherever you are, be that at a business conference or on the train ride home. You can push your business to family, friends, and anybody else you come into contact with. Provided you don’t put pressure on people to use your business, you may receive a positive response. And the same applies to your team. Encourage them to spread the word to the people they come across on a daily basis. 

Billboard marketing. Billboards will never go obsolete. Provided nobody sprays graffiti on them of course, your brand can be broadcast wherever there is foot or car traffic. You can place them nearly everywhere, from the innermost regions of your city, to the outskirts and byways and highways. With the right images and creative use of wording, the billboard should grab the attention of the people you are hoping to reach. Take a look at these creative billboard ideas to fuel your imagination. 

Event marketing. We aren’t going to go into detail here, as we have already covered this on our website. But know this. When it comes to networking with people who can prosper your business, this is your best avenue. There’s no need to cold call. You don’t have to run the risk of too much rejection. When people are attending an industry event, they are there to meet people like you, so make the most of this marketing opportunity when you can. 

There are all kinds of ways to market your business, but you should always focus on those areas where you have the time and resources to do so. However, as you consider the right avenue to take, don’t pin all of your hopes on social media and email. You can still complement this marketing with the more traditional kind, so take advantage of any opportunity that may be beneficial to your business.

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Side-Skills Which Can Help To Pay The Bills

Side-Skills Which Can Help To Pay The Bills

Skills have always meant a lot to businesses. The people they hire will almost always be those with the widest range of abilities, and only the very best will be able to progress to higher positions. Of course, though, this makes sense, with some of the world’s largest companies owing a great deal of their success to one or two individuals. As a business owner, you don’t have to rely solely on others to go down this route for you. Instead, this post is going to be showing you how to choose the best skills to learn to push your venture forwards, all while making some money in the process.

Marketing: While it may seem obvious, far too few businesses have someone dedicated to learning about marketing. This field is essential in the modern world, with growth being almost impossible without it, and more people using the web than ever before. To learn about this sort of work, blogs and YouTube videos are some of the best resources you have. Of course, though, it will be worth seeing a professional as soon as you can afford to.

Software: Tools like Microsoft Word seem very simple when you first start using them. With limited menu options, it can be easy to assume that the software you’re being exposed to is basic, when the reality is that these tools are very complex. If you prefer the face-to-face method, Microsoft Word training classes from a company like Training Connection provide a more supportive route to learning than handling it yourself. You can also use the web to help with this.

Graphic Design: Logos, marketing materials, and social media posts all need to be designed. Large companies have the luxury of being able to rely on other businesses to do this work for them, but smaller ventures have to find ways to do it for themselves. Over the last few years, tools like Canva have made this field much easier to work in. Along with this, though, some people will want to have more control, and this is where a tool like Adobe Illustrator will come in. While this may not make much money for you, it could certainly save a small fortune.

Copywriting: Being able to put together a blog post, product description, or a little bit of text for your website is harder than it may seem. Copywriting isn’t something which schools tend to cover, and this can leave you unprepared when you need to string something beautiful together. Time is the best teacher when it comes to something like writing. Over the years, you should aim to both read and write as much as you can, giving yourself the chance to build skills passively as you handle other work.

Hopefully, this post will inspire you to start working harder on the time you put into your business skills. A lot of people struggle with this sort of work, finding it hard to know where to start. In most cases, though, this part of the job is easy, with the options which appeal to you the most often being the best for you.

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