Why You Should Have A Company Car Scheme

When you set up your business, having a company car scheme might not be the first thing you consider of great importance. You might not even have employees right at the start – and if you’re taking care of your business and not rushing into things too quickly, then you probably won’t.

However, that doesn’t mean that you can’t think ahead to the future and work out the best ways to help your employees be more productive, more loyal, and to help them be an excellent asset to your business. One of the ways that you can do this is through having a company car scheme. Read on to find out why this is a great idea.

More Reliable

If you have a field-based team, or even if you have a mainly office-based team, having a company car scheme can be worth every penny as it means that you are ensuring each employee has a reliable vehicle. This could be the difference between making a big sale or not.

Imagine your employee has a big meeting to get to, one that would boost your business’s profits. Yet their car breaks down on the way. They are late, they miss out on the deal, and you have to begin all over again finding new clients. 

If they had a company car that you could control, it would be much more reliable. Company cars will be newer, there will be spare parts readily available, including diesel tanks and tires, and you can ensure they are serviced regularly. The more reliable your team’s cars are, the more work they will be able to get done. 

Extra Marketing

Although not all company cars are sign-written or wrapped in your brand and logo, it’s a great way to enjoy some extra marketing if you can do this. Those company cars will be driving around all over the place, and people will see your logo and contact details much more than if they weren’t wrapped onto a vehicle. They might even stick in the subconscious so that, should someone need your services in the future, they immediately recall this added level of advertising you were able to have.

On top of this marketing assistance that a sign-written company car can give you, when your vehicles are covered in your logo and details, this will help to instill confidence in your customers as well. They will be able to trust that you are who you say you are and that you are serious about your business and will therefore work hard for them.

Improve Employee Satisfaction

The higher the levels of employee satisfaction in your business, the more productive your team will be, even going over and above their everyday work because they appreciate the benefit they have been given. They will also be happier to continue to work for you, saving you money on recruitment and training costs. 

When you consider the cost of recruitment against the cost of a company car as well as the more efficient, productive work that a happy employee is going to produce for you, it’s clear that a company car scheme can be a great way to build your business, as surprising as that might seem. 

This is a contributed post

Image by Michael Gaida from Pixabay

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.


2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.


3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!


4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.


5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.


6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn