3 Steps to Successfully Navigate the Digital Marketing Landscape of 2022

3 Steps to Successfully Navigate the Digital Marketing Landscape of 2022

There’s no denying that digital marketing is constantly changing. The landscape of the industry has completely shifted since the early 2000s. It can be hard to keep up with emerging technologies, new platforms, and an ever-evolving set of rules. However, there are ways you can stay on top of all these changes and know what to do when your business reaches a crossroads in marketing. Here are three steps for navigating the future of digital marketing in 2022.

Know the marketing environment in 2022

It’s essential to understand the digital marketing landscape when planning for the future.

One way to do this is to look back at what has changed in the past. For example, social media platforms have seen a lot of changes over the past decade. Facebook, Instagram, and Twitter have all had their ups and downs regarding who’s using them and what content they allow on those sites.

It’s also helpful to look at the most popular digital marketing techniques from the 2000s and 2020s to see how those techniques have evolved. This can help you identify aspects of digital marketing that will be different in 2022 and give you an idea of what your strategy should look like when you’re ready to jump into the future.

You need to be following your customer’s behaviors, which means researching the newest and emerging trends in digital marketing such as Yelp advertising, creating video content, utilizing AI, and paying attention to your customers’ needs in a more personalized way.

Be a visionary

The future of digital marketing is constantly changing. One week, you might be doing Facebook advertising; the next, you’re doing email marketing. 

It can be hard to keep up with all the changes, so it’s essential that, as a business owner, you take time to envision where your business will go and what technologies will be relevant shortly. Look to your competitors to see what is and isn’t working for them to give you a better idea of what to incorporate and what to avoid.

Take time every quarter or year to imagine what kind of digital marketing strategies you want to invest in and how they’ll continue to evolve with time. This will help you avoid making short-sighted decisions and wasting resources on projects that won’t work in the long run.

Stay on top of your marketing strategies.

It’s easy to get caught up in the day-to-day of marketing and forget how your business has grown. It can be tough to know when it’s time to change your company’s marketing strategy. When you feel that it is time for a change, take a step back and look at your business’s overall goal.

If you’re not sure what your goal is, try answering these three questions:

1) What is my number one priority?

2) What are my overarching objectives?

3) Where am I headed?

Once you have the answers, evaluate whether your current marketing approach is helping you achieve those goals. If it isn’t, it may be time to update your strategy.

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3 Effective Online Marketing Strategies for Contractors

3 Effective Online Marketing Strategies for Contractors

The construction business is easily one of the most lucrative ventures that you can start. However, your success in this field depends heavily on having a sizeable clientele. Marketing, therefore, is a crucial component of a thriving construction business.

In the 21st century, any business that wants to succeed must have a strong online presence, and contractors are no exception to the rule. Well, here are three key ways you can promote your business online and attract new customers.

Determine Your Target Audience

The rule of thumb in online marketing is to ensure that you reach your target audience. You want your ads and content to be seen by relevant players in the construction field. 

Your first step should be determining who your target audience is. In marketing, a target audience is a collection of your dream clients.

If, for instance, you offer line marking services, you need to identify the people who need these services. Typically, these would be factory owners, people in the real estate industry, and transportation authorities.

Next, you have to determine their needs and how you can meet these needs. What sets you apart from other contractors in your field? At this stage of marketing, you will need to research heavily. That way, you can know what’s lacking in the market and how you can provide it.

The final step is finding the right channel to connect with your audience. Here, you need to know the online platforms that your prospective clients spend the most time on. This is where you will concentrate most of your marketing efforts.

Content, Content, Content

In the world of online marketing, content is king. Having quality content and posting it on the proper forums consistently will get you the attention you need.

You need to concentrate on three types of content:

  • Written content, like blog posts
  • Visual content, like pictures and videos
  • Mathematical content, like statistics

If you are not familiar with content creation, it is better to have a dedicated team of content creators working with you. You can even outsource these services if you need to.

Veteran marketers swear that the best-known product beats the best product, which is why you must be relentless in building your brand. You want people to recognize it at first sight. To achieve this goal, you must be good at pumping content and getting your company as much attention as you possibly can.

Use A Lead Magnet

Lead magnets are excellent tools for converting potential customers into actual clients. Essentially, you will be bartering your promotional products for your customer’s contact information, and you can later follow up to secure their business.

Say, for instance, you are in the construction business, and you need new projects to work on. You can create an informative video about homeownership for potential clients but request that they fill out a form before watching the video. 

You can then use their contact information to send them material about your business, like services you offer, prices, and promotions you may have.

Conclusion

Marketing your contracting business online may not be the easiest thing, but it certainly is doable. Start with the ideas shared in this post and watch your clientele list grow longer.

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Photo by Andrea Piacquadio from Pexels

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4 Ways To Boost Your Professional Profile

4 Ways To Boost Your Professional Profile

Boosting one’s personal profile isn’t something that everyone on the planet is interested in. If you become a well-known individual, then you’ll have lots of eyes on everything you do. Your decisions will be scrutinized, and you’ll have people wanting to get in touch with you all of the time. If you’re not quite as confident as you’d like to be, then staying in the shadows might be for you. After all, there’s nothing wrong with building an empire or living a prosperous life in blissful quietness. 

If you feel as though you want to make something of yourself with the spotlight on you in order to attract all the right clients and opportunities, however, you’ll have to make sure you take care of a few tasks. People won’t just flock to you out of nowhere – you have to put in the work and make yourself magnetic. Here are some things you can do:

Work Hard And Gain The Qualifications  

We’ll start off with the simplest way of doing it: by being the best version of yourself and getting what you need confirmed on paper! There’s no special formula to things like greatness and success a lot of the time. It really all comes down to hard work, perseverance, and doing more than what the person next to you is doing. If you can get the qualifications you need, then you’re obviously going to look good and be in the top echelons when it comes to how you’re perceived. 

Work With Specialists 

When it comes to giving yourself a bit of a boost publicly and socially, you can solicit the help from things like marketing agencies and other similar firms. These companies are in place to literally lift your profile and get more eyes on you. Marketing is massive, so it’s something to consider if you want to stand out from the crowd. A good example of this kind of thing would be if you’re, say, a lawyer looking to gain more attention and, thus, more clients. You could get in touch with a firm like Elitelawyermanagement.com and let them go to work on you. If you need more social media followers and interaction, then there are hundreds of social media marketing companies around, too!

Be Present On Social Media 

We talked about it just now, but it’s a very important little cog in this machine you’re hoping to get running. You can get agencies to help you with social media, but you need to be consistent and professional on it yourself – you can rely on others all the time. In a world where marketing strategies are fiercely competitive, social media reigns superior. Make sure you’re letting people know you who are on all the big platforms.

Create Other Online Content 
Create a website and talk about yourself. Create a YouTube account and let people learn about you visually (people like video content as it’s easy to take info). Perhaps you could start a podcast. These are all excellent ways of getting your name and profile out there. The more you do this kind of thing, the more charismatic you’ll become – and that will only help you going forward.

Photo by Joshua Earle on Unsplash

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Marketing Strategies Need To Go Beyond The First Sale

Marketing Strategies Need To Go Beyond The First Sale

For a lot of business owners, much of your energy and attention will go towards getting customers to the point of conversion. When you finally get them to click on that purchase button on your website, for instance, it can feel like a big victory. However, when it comes to maximizing profits, retaining your customers is just as, if not more, important.

The higher the lifetime value of your customer, the more money each and every conversion is worth. As such, it’s important to look at the marketing strategies designed to keep your customers coming back, too.

Offering the support they need

First of all, you should anticipate that many of your customers will need some kind of customer support or service after they have already made their purchase. Few things can be more frustrating to your customers than to find they are having trouble with their purchase, but they can’t do anything about it because they don’t have any means to get in touch with your support team. Connect with your customers online with technology like on-site live chat windows. The smoother you make the process of requesting and receiving the help that they need, the less frustration your customers deal with, making it more likely they have an overall positive experience with your brand.

Staying in touch over time

Of course, you don’t have to leave it entirely in the hands of your customers for them to form their own impressions of the business. The more consistent your communication with them, the better your chances of influencing those impressions. Staying active on social media and engaging with those who get in touch can not only help you influence the brand perception of that individual but also creates a better public brand image, too. Click here to see how social media marketing can benefit your business. It not only drives new sales but also creates a positive rapport with existing customers that a) shows positive social proof of your brand loyalty to newcomers and b) fosters stronger connections with existing customers.

Incentivizing their return

You can always make a repeat purchase much more exciting if you sweeten the pot a little. Customers love good value deals and there are plenty of ways to make it happen. You can click here, for instance, to see how loyalty systems work, utilizing the points that customers earn in making purchases with you to help them get discounts and exclusive offers that see them becoming repeat customers. You can also incentivize them to utilize positive word-of-mouth. By setting up a referral program, not only can you use existing customers to help you convert new customers, but you get them engaged with the brand in a positive way, and those positive perceptions are likely to linger on even after the referral offer is over.

With the tips above, hopefully, you can recalibrate your focus to ensure that you’re not always looking for what’s new and exciting too. With a lot less investment, you can ensure customer retention that is truly key to business growth.

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6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

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