Did you say you needed a dog summit?

Did you say you needed a dog summit?

If I’ve learned one thing after coordinating over 300 summits, it’s this…

They’re limited only to your imagination.

I’ve been working in this industry since 2013 (they don’t call me ‘The Technology Queen’ for nothing’ 👑 ).

I’ve created organized systems, ran the tech support, managed speakers, created countless landing pages, and I have seen it all.

What makes these virtual events so special is that you can do one on literally anything. I’ve personally witnessed entrepreneurs create virtual get-togethers on topics like:

  • Business Coaching
  • Virtual Assisting
  • Knitting
  • Burning out
  • Water
  • Finding Love
  • Fitness for Women Over 50
  • Kicking Sugar
  • Fashion
  • Summits on Summits
  • Dogs training

Although, I haven’t had any requests for any cat summits — yet 😉.

what no cat summits?

You can also do these live, hybrid and pre-recorded…

I started putting together a list of unique events I’ve helped produce, and it’s getting longer by the day.

Whether you’re a VA looking to coordinate summits for business owners, or an entrepreneur looking to create their first one, I want you to remember this…

There are endless choices when it comes to summits and they can open the door of opportunity and possibility for you!

They help connect you to others.

They strengthen the bond between you and your audience.

And importantly, they help your business grow tenfold.

Are you ready to tap into the power of summits to grow YOUR business?

Talk soon,

Robyn

 

P.S.: I’m taking all of my knowledge and putting it into a program that I’ll be releasing this Fall, that’ll help you plan, organize and flawlessly execute your own virtual summit. Click here, and I’ll add your name to the waitlist!

 

Featured Image Copyright: damedeeso

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4 Ways to Organically Build Your Email List

4 Ways to Organically Build Your Email List

We’ve all heard about how important our email list is. It’s a collection of personal emails representing people already showing interest in your products or services. Therefore, your email list is a way to make direct contact with prospect customers, giving you, the business owner, a unique ability to communicate clearly and effectively without social media algorithms or google analytics getting in your way.

But what happens if your email list is too small to be effective? 

How do you grow your email list without expending a lot of extra money, time, or effort?

Is there a way to grow your email list for Fr*ee

If you’re asking yourself any of these questions, then you’ve come to the right place!

Here Are 4 Ways to Organically Build Your Email List

1. Create killer content

This one goes without saying, but it might need some explanation still. In order to keep people’s attention and prompt them to purchase from you, your content has to be great. It needs to provide value, be relevant to your audience’s needs, and prove that you’re an expert in your field capable of solving the problem that got your audience’s attention in the first place. It needs to be visually impressive and verbally captivating. If it fails to do these things, then your audience will lost interest, stop opening your emails, and even unsubscribe from your list altogether. So focus on quality over quantity and really commit to providing your current audience valuable, helpful, problem-solving content.

2. Ask for subscribers and shares, have plenty of places for people to opt in, and make it worth their while to support you

You might be surprised at what kind of difference it makes when you ask for what you want. While people know they are capable of following you on social media, reading your blogs, or signing up for your newsletter, they might not feel at all pressed to do so without a reminder. It’s your job to remind them! If you really believe in yourself, your business, and your content, then let people know about it. Ask for shares and subscribers, offer plenty of places on your website for people to opt into your list, and then don’t let people down! Offer them quality content, tips and tricks, coupons or discounts, and anything else that will keep them a happy subscriber.

3. Settle the fact that not everyone wants to be on your list

Not everyone is going to be interested in the content you have to offer, no matter how flawlessly you present it. If you fully understand that your product or service isn’t for everyone, then you free yourself to work with the targeted audience you have. Focus your time and energy speaking to the people who do want to hear from you and are already interested in the content you have to offer. Cater to their specific needs and interest, build relationships and trust, and don’t worry about the people who aren’t interested.

4. Keep learning!

There are a lot of strategies out there for building email lists, and while a lot of these are dependent on your ability to provide quality content, there are some other techniques you can easily learn to skyrocket your email list size. Click here to sign up for my webinar, How to Get Your First 1000 Email Subscribers on Wednesday June 5, at 11am Pacific / 2pm Eastern and I’ll teach you more ways you can build your email list!

Register here for the webinar

To Your Success!

Robyn​

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Make Your Content More Shareable!

Make Your Content More Shareable!

It’s time to think beyond the basic social sharing buttons that everyone has on their website, and make it easier and more fun for your readers to share your content for you.

This doesn’t mean you should remove the social media sharing buttons from your site. It just means that there are other ways to drive social networking engagement that not everyone is using. And the more methods you employ, the more chance your content will get shared, and that people will sign up to your freebies!

Get People Sharing Useful Info From Your Blog Posts & Webinars

Website plug-ins that allow your readers to “Click to Tweet” and share your information dramatically improve the chances that your content is getting shared.

Basically, the idea is that you take a memorable quote or summary of advice from a great blog post, and put it into a little, noticeable box that says “click to tweet”. The plugin makes this really easy, and the result is that your followers don’t just share a boring link to your post, they share a really useful nugget of information with their followers that leads back to your site. Another win/ win!

And if you’re running a live webinar or workshop, don’t forget hashtags! Ask your viewers to use a specific hashtag for your workshop and share any useful nuggets they’ve learned. This is a great way to establish yourself as an expert in your brand and to encourage even more people to sign up for your webinar!

Visuals

Visuals matter more and more, so you want to make sure that you have really shareable images. Facebook, Twitter and Pinterest all, frustratingly, require different image sizes to get the best results. The good news is that software like Canva makes it easy to create a good looking image for every blog post you create, and save it in all the correct sizes. You can then use the Yoast SEO plugin to make sure that the correct image gets shared depending on which social media site your followers post to. Pretty nifty, huh?

Smarter Social Updates

Of course, this is about growing your list from social media, not a what you should post on social media. But the golden rule is that, the more useful you are on social media, the more people will share your stuff. Buffer lets you share your blog or website content to multiple social networks at once. You can even schedule your post or tweet deliveries well in advance, to save you time.

Bit.ly increases your Twitter conversions by letting you create short, customizable links rather than long URLs that look ugly, and eat up your character limits on Twitter. Window Resizer will check your tweets, posts and updates on any screen size. This guarantees your content always looks good, regardless whether it is being viewed on a smartphone, laptop or desktop PC.

Don’t forget hashtags! On Google+, Twitter and Facebook and Instagram adding a “#” before a word or phrase helps drive viewability. Your post that includes #BlueberryMuffinRecipes will show up higher in social media search requests than posts about blueberry muffin recipes that do not use that hash tag. This is a great idea if you are trying to attract attention locally or regionally. Place the hash tag “#” before your city name to attract local attention.

If you want to understand the analytics behind your hash tags, Ritetag provides instant analysis of the hash tag you Tweet.

And, to see how it’s all working out, Social Analytics provides a breakdown of your share statistics on any page of your website or blog. Awesome Screenshot lets you “capture, annotate, and share your screen” quickly and easily. All of these strategies, plug-ins and pieces of software ensure that you are creating the most shareable social network content, and that means building your list quickly and easily.27

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Community Building vs List Building The Down Side of Focusing on Numbers

Community Building vs List Building The Down Side of Focusing on Numbers

We know that it’s a smart idea to build your list, but you have to build it the right way or you may struggle to grow your brand.

Lisa is running an online business designing WordPress themes. She has a mailing list of over ten thousand and she emails them regularly. However, she complains that she’s not getting any feedback from her list and that they rarely message her looking for tips on how to create and manage their WordPress websites. She’s making some money but not enough to launch the business fulltime. She’s frustrated because she’s not able to level up her business.

Karen also runs an online business designing WordPress themes. She has a mailing list of a thousand subscribers. Like Lisa, she emails them regularly. She gets lots of feedback from her list and she’s always answering emails and messages about their WordPress websites. She’s making enough money that next year she’ll be able to turn her side job into a fulltime business.


You may be wondering what the difference is between Lisa and Karen. Why is one seeing so much success that she can afford to quit her job while the other continues to struggle to make profits?

Are Your Subscribers Engaging with Your Content?

The answer is simple Karen built her list differently than Lisa did. Instead of focusing only on the numbers, Karen looked for subscribers that matched her ideal client profile. She carefully monitored the health of her list and removed subscribers that weren’t engaging with her content. The result is that she has a much smaller list than Lisa but that list is far more engaged.

If you only measure the size of your email list and you’re not taking the engagement of your reach into account, then you’re making a big mistake. Low engagement can be a sign that you’re not connecting with your community.

Are Your Subscribers Buying Your Products?

After looking at your engagement level, you want to start looking at what types of content your list is taking action on. Of the subscribers who are opening your email messages and reading them, how many are taking action? How often do they go on to purchase your product or a product your promoted? If you offer a service like coaching or content creation, are they hiring you?

If you have a new list or a tiny list, then you may not see a lot of activity at first. But as your list grows into the hundreds, you should start seeing some of your subscribers taking action. If you don’t, it might be a sign that you’re promoting the wrong products or that your community isn’t connecting with your messages.

Are You Asking for Engagement?

Some entrepreneurs send out plenty of emails but they never include a call to action. A call to action is the point in your content where you ask your reader to do something. For example, if you run a blog on adult coloring, then email your list with a review of your favorite coloring pencils and ask them to try out the pencils, too.

Remember that if you want engagement, you have to ask for it. It doesn’t always have to be in the form of asking subscribers to buy something. You might ask them to fill out a survey that will help you create your next blog challenge or you could ask them to leave a comment on your latest blog post.

When it comes to building your email list, make sure you’re filling it with subscribers that are genuinely interested in your content. This helps you grow a thriving community that loves your brand and engages with it regularly.

 

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Content Marketing: The High Quality Approach to Getting Traffic

Content Marketing: The High Quality Approach to Getting Traffic

Putting out high-quality content can work wonders for your traffic and list building goals. For one, it builds you as an authority figure. People start to trust you more, which will have them linking to you and talking about you more. It’s also exactly what Google is looking for, which means you’ll quickly see big boosts in search traffic.

So how do you create high quality content that people and search engines love?

Start With an Interesting Title & Concept
Your title plays two crucial roles. First, gets people on your website to stop and read. But what many webmasters don’t realize is the role it plays in Google. Your title is what people see in search results – it’s the main piece of information they use to decide if they click on the link and come to your site. It’s your headline in the search engines.

If you’re writing about toddlers needing sleep, a title such as “my sleepy toddler” will not cut it. Instead, use something like “Why toddlers need naps” to grab the attention of both search engines and readers.

Make it Emotionally Engaging
People want to have an engaging experience when they’re reading content. Even if their primary goal is educational, it still helps to make your content engaging. Add in personal stories, interesting anecdotes or a dash of personality to help keep people engaged.

Explain Concepts in Easy to Understand Language
Avoid using jargons. Use simple language that an 8th grader could understand, even if you’re describing a complex topic. Make sure your readers walk away with several “aha” nuggets of knowledge.

Build Out Evergreen Content
Evergreen content refers to content that isn’t seasonal. Instead, it addresses questions and needs that people will have for months and years to come. Use tools like online forums, blog comments and the Google Keyword Tool to find questions that people ask regularly. Address those questions.

Quality Over Quantity
The first and most important factor of your website’s success will be the quality of your website’s content. Quantity – how many articles you publish – is secondary to the depth of the information you share.

Publish at least one in-depth, information packed article every month. Naturally, the more often you can publish these types of articles, the better. But don’t sacrifice quality for quantity.

Add Pictures!
Web statistics show that users tend to stay on pages with images far longer than plain text pages. Add screenshots and illustrations to demonstrate the concepts you’re talking about. Add photographs of real life events. Or use stock photos to add some pizazz to your content.

If you publish this kind of content regularly, in a few weeks or months you’ll find your website’s traffic growing by leaps and bounds and help you build your email list.

What I suggest is you write a new piece of in-depth content. Spend some time making sure you have both an interesting idea to share, as well as an attention catching title. Ensure it is emotionally engaging and any concepts you describe are easy to understand. Include a picture, screenshot or stock photo when adding it to your website.

Plan a minimum of 3 more pieces to be written throughout the next 30 days.

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