Getting traffic and subscribers don’t have to cost you anything. You can get plenty of free traffic by following the tips below…
Create Your Funnel
- Make an opt-in gift. This doesn’t have to be fancy or complicated. Your freebie could be a short PDF guide, a workbook, or a printable.
- Publish a landing page for your opt-in. Your copy doesn’t have to be lengthy. You can go with a paragraph or two and a few bullet points. Then paste in the code for your mailing list sign up form.
- Schedule a few autoresponders. Write a short series of emails (three to five is good) and set them up in your mailing list service to go out to new subscribers.
- Launch a low-cost product. Use done-for-you content to create a low-cost product so your subscribers have a product they can buy from you.
Guest Post on Other Blogs
- Find popular blogs in your niche. You can start your search by going to a search engine and typing in “Top 100 Blogs on [Niche]” without quotation marks.
- Research the guidelines. Most popular blogs have publishing guidelines on their website and will tell you about their submission process.
- Engage with the blogger. Before you submit a guest post, take some time to interact with the blogger behind the scenes. Comment on an Instagram post or two. Respond to a topic in their Facebook group.
- Publish a relevant opt-in gift. When you do a guest post, come up with another opt-in gift that you can offer readers of the post.
- Design a landing page. Make sure to put your opt-in gift on a landing page so there’s nothing to distract your viewers.
- Promote your landing page. Use the author bio section of your guest post to link to the landing page. This lets you capture the traffic and add it to your sales funnel.
Boost Your Brand’s Visibility with Facebook Live
- Respond to comments. When you’re on Facebook Live, connect with your viewers by answering their questions and replying to their comments.
- Brainstorm content. Ask your viewers what type of content they’d like to see more of on your blog or website. Take notes and use them when you’re creating more content later.
- Make a content upgrade. If you know what topic your Facebook livestream will be about, go ahead and create a content upgrade. Make it something valuable your viewers will appreciate.
- Promote your upgrade. Use the comments section of your stream to post a link to your latest opt-in.
- Tell viewers to share. During your livestream, ask viewers to share your video with a friend or colleague.
Get Featured on Podcasts
- Look for podcasts. You can start your search with the iTunes Podcast Directory.
- Make a list. Begin listening to podcasts regularly and write down the ones that you enjoy listening to the most.
- Interact with the podcaster. Take a few minutes to get to know the podcaster by following them on social media. Comment on their posts so they’ll recognize you later.
- Ask about guests. Once you’ve gotten to know the host, ask them if they’re looking for guests. If they are, get contact information right away.
- Send a pitch. Use your email to share why you would be a great guest. Tell the podcaster about your own journey and why his or her audience would be able to relate to you.
- Follow up. Sometimes, emails get lost on their way to the recipient. If you haven’t heard back in a few days, reach out to the host and see if they received your message.
Use Pinterest to Get Traffic
- Describe your pin in detail. Pins with longer descriptions (think 2-3 sentences) get more interaction that pins with shorter descriptions.
- Get a business account. Pinterest’s business account comes with free analytics that can help you learn when the best time to post is. Convert a personal account to a business one here.
- Join group boards. When you contribute to group boards, more users can discover your pins and your website.
- Add your link. Put a link to your most recent blog post in your bio area. This makes it easy for followers to find your blog.
- Use hashtags for your niche. A website like TagBlender can help you find popular hashtags so you don’t have to brainstorm them on your own.
- Make a call-to-action. When you post on Instagram, include a CTA with your caption. Ask viewers to like your post, comment on it, or tag a friend.
- Create a branded hashtag. Branding your own hashtags lets even more people discover your brand on social media.
Email Your Subscribers
- Write a great subject line. It should make them curious but also be short (40-60 characters) so it’s easily viewed on a mobile device.
- Personalize the email. Subscribers are more likely to open a message if you include their name in the subject line.
- Make a link. You should link to your blog post in the body of your email. Do this in the text, because subscribers trust contextual links.
- Include a button or image. Subscribers like clicking on buttons and pictures. Pick one or the other and add it to your email. Be sure it links to your blog post.
- Create a signature. You can use a free signature tool like the one from HubSpot or WiseStamp. Add a link back to your website in your signature.
Study Your Results
- Consider your most popular content. If a page is getting a lot of views, think about how you could create more content like it.
- Look at the stats for your traffic sources. Try to track your traffic sources each month so you can see what marketing activities give you the biggest return on investment.
- Make sure your site is optimized for different devices. Your stats program should show you what tech like smartphones and tablets your visitors are using.
- Glance at search terms. The keywords that people use to find your site can give you ideas and insights on how to serve your community.
Get More Prospects and Sales with YouTube Videos
It’s getting harder to get people to come to your website and stick around long enough to see what you’re offering. In fact, most people spend less than 20 seconds on a website before they click away, never to return. Thankfully, there are solutions to that problem. The way to attract more prospects, engage viewers, get more email subscribers, and make more sales is with video and specifically, YouTube videos.
Create a niche YouTube channel, with lots of great information. You don’t need thousands of subscribers to make it work. You just need to target and market to your viewers effectively on your YouTube channel, as well as other places. Let’s get started by looking at how to create your channel.
Create a Targeted Niche Channel
The first thing you need to do is create your YouTube channel. Give this a lot of thought because you want the name and branding of your channel to describe what your viewers can expect.
- Design – YouTube allows you to create a cover photo, backgrounds, and other branding that will make a lot of difference for spreading brand awareness.
- Watermarks – Use a watermark for your videos to help keep your branding there along with the YouTube branding. In your dashboard, under channel, you’ll find a link to “branding” that will help.
- Intros & Outros – Create a standard intro and outro for your videos. That will also help a lot with the branding of your channel. You can use your video editing software to pop your newest video into the middle of the intro and outro.
- Keywords – When you create your “about” description take the opportunity to include as much information as space allows using keywords that your audience will use to find you. Look for keywords under your dashboard, channel, advanced.
- Cross Promote – Include a link to your website as well as your social media accounts. This gives visitors the ability to choose what works best for them. You’ll find this information under the dashboard, channel, advanced.
- Contact Info – Just in case someone wants to use you as an influencer (that can mean a big payday) include plenty of contact information.
Use keywords and information that helps anyone know exactly why you’re on YouTube and what you’re promoting. Keep it friendly and valuable. Avoid hard sales tactics because visitors are coming to you for information and solutions, not ads, links, and annotations that distract them from getting the info they want.
Create Videos that Get Views & Shared
A lot of people do have videos “go viral” by accident but you can, with planning make sure that you have a bigger chance of a video going viral. Going viral can be defined as being shared a lot more than other videos but how much depends on your niche. For some niches, that can mean a million views. For others that might mean 1000. It just depends on your niche. However, you will have more of a chance of going viral if you follow the tips here.
Lighting & Sound Matter
If you really want a video to go viral, invest in the tools necessary to create high quality videos. Don’t worry about perfection. Just concern yourself with ensuring that people can see clearly and hear what you’re saying. The more professional the video appears and the better the information you provide, the higher your rating will be.
Add in Some Background Music When Appropriate
For some videos, adding a little mood music can be helpful. However, don’t make it too long or loud. Background means that it’s more like subtle white noise. Also, make sure that you have the right type of royalty free music. If you use music that is not approved for this use, your video will be taken down for copyright infringement. YouTube has music you can use but you can also do a search for “royalty free music” to find more options.
Create Custom Thumbnails
The best way to get attention for your videos is to create custom thumbnails that draw attention to the topic you’re going to talk about. You can pick a thumbnail that YouTube snaps from your upload or you can upload a special thumbnail. Branding will be increased if you use custom thumbnails that help the viewer determine what’s inside.
That might seem like an obvious statement but a lot of people get so nervous doing any type of video that they start sounding like a robot. The best thing you can do is know your topic very well and just keep an outline in front of you about what you want to talk about, then just talk about it without memorization. It’s okay to look down at notes, share your screen, or look away from the camera. However, it’s very important to talk to the people as if they’re in the room with you and are your friends.
Keep Them Short
YouTube videos work best if they cover only one point of action. This means that a video less than 10 minutes is ideal. If you can get your videos down to two minutes, it’s even better since those tend to do best on YouTube. You want to cover one point, one “how to,” and one call to action in each video.
When you can involve other people in your videos, it makes for something more exciting than one person talking to the screen. Interview successful people within your industry, a customer who has had success with your products, or even a famous influencer that you know your audience will enjoy hearing from.
When you first start posting YouTube videos try to stick to a schedule. Usually, it’s best to post one short video a day than it is to post one long video per week. After you’ve gained momentum, you can slow down, but at first plan on posting one video a day for 30 days for the best results.
Finally, make sure that you appear in your own videos. You can make plenty of videos that don’t include you but the ones that include your face will get a lot more results than videos that only include products or screen shares. With over 1.5 billion active YouTube users online watching videos, you’re sure to find your audience.
Let’s talk about one of my favorite topics and that’s list building, or more specifically why you need to list build. No matter your online presence - from blogging, social media, creating awesome video content or your own online store, if you have an online business you can definitely benefit from building your list.
What’s the big deal about having an email list? Well for one it gives you the opportunity to communicate directly to your audience. There’s no waiting for them to visit you on your blog or follow you on Instagram to see your content or offers. You get to go directly to them, well their inbox that is.
Even though blogging, video content and social media are awesome ways to reach your audience, email marketing in itself converts better than those other forms of marketing. That’s the biggest reason why you should concentrate your marketing efforts on list building. Your email list will help you earn a living from your online business. And it’s also a form of safety net. Let me explain what I mean.
I don’t like to concentrate on all the negatives that can happen; Facebook can decide to shut down your account, your great website can get hacked and other not so fun things… but the good news is that with an email list you have a way to recover, to reach out and to talk with your tribe and let them know what’s going on.
And… another great advantage is you have an opportunity to get to know your audience better. You end up building a relationship with them through your weekly or bi-weekly emails that you send to them (as well as through their comments to you). You start to build trust with your tribe. And we know that’s important because once you have gained trust, they are more likely to take you up on the different offers you sent them via email. And as long as you treat your email list/tribe well and share great content it’s sustainable. You can make offers for things they want and need over and over again.
I’ve seen list sizes of 500 build a 6-figure income in a year, I’ve seen all list sizes and all income sizes and all I can say is imagine what you can do or earn if you start building or growing your list now.
If you want to learn more about List Building and how it can help your business click here and let’s talk.
Last week we discussed the importance of list building, this week I’d like to touch a bit more on the subject and talk about how you can build your list through blogging. If you are not building your list with blogging, you might want to consider doing that because blogging is a great tool for you to use to establish your online presence.
Let me explain to you some different techniques on how to up-build your list via your blog.
Get an Opt-in Form on Your Sidebar
The majority of entrepreneurs will add an Opt-In form on the side bar of their Blog or newsletter which will appear on each page. You may not get a ton of new potential clients on your list right away, but it’s a beginning!
You don’t have to change it every time you create a new blog post. Once you put it up there, it’s done and you will start to slowly see some subscribers join. Of course, you can update it whenever you want, whether it’s a different set-up such as moving it to the top of your page or a different background and maybe try a different size font, new colors, or even different offers. You could change them as little or as often as you want. Eventually you will have one that works just perfect for you!
I know! A lot of people dislike these, but hey, If they do what they’re supposed to, then that’s a great thing!
I get it, you really don’t like them yourself, so you’re hesitant to try them. Don’t let that stop you though. You will be amazed at what a great tool it is and how well it does actually work!
Maybe you’re even thinking thinking, but I can’t be bothering my potential clients with all these pop-up forms. Well the good news is that you can also adjust them so that they only pop up once every 2 or 4 weeks or an exit pop-up, or a timed pop-up. Really there are no hard and fast rules for this. You can adjust it by making some changes to it until you hit on the right method that works well for you.
Customized Opt-in Forms At The End Of Your Blog Posts
Now this one is a great technique, but be aware that it is more time-consuming to create as it is much more personalized and relating directly to your blog content. Nevertheless, the results can be quite amazing! AND it does not need to be done for each blog that you post. Keep it more for special occasions or holidays etc. Let me give you an example as follows:
Your niche is Health and Wellness. You just posted a blog about how to Detox in a week, getting your mindset and any tools that may be required to follow through with the procedure. When signing off, you have an opt-in offering more tips on how you can safely detox as well as a free recipe e-book of different detox drinks people can make.
So you see, you are not only giving valuable advice on how to take care of your body, but you are also giving a free gift consisting of different detox recipes that people can use. This will be a great way of generating more traffic to your site and ultimately building your list. However, as I already mentioned, you don’t have to do this for every blog you post, you might consider that option when launching a new product or a monthly offer or whatever works for you and your service or product.
So as you can see there are a few ways you can build your list through your blog, try one of these ways or all of them and see your list numbers start to go up.
If you want to learn more about List Building and how it can help your business click here and let’s talk.