Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.
For the most part, readers have short attention spans.
I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.
The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.
1. A Tip From Newspaper Publishers
Have you ever noticed that everything you need to know about a news story is in the first paragraph?
Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.
In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.
Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.
For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.
2. Graphics Matter
Whether your opt-in incentive is an e-book, a video, or even a simple checklist, having a graphic representation of your offer is an important part of your landing page.
You could create an e-book or CD cover, which you can easily outsource, but be sure you follow these strategies:
- Bold fonts and short titles make your cover more readable.
- Use high-contrast colors for more visibility.
- Be true to your brand and stay with colors and fonts your readers expect.
3. Crafting a Compelling Call to Action
You might think that when readers land on your opt-in page they know exactly what to do, but that’s not true. You need to invite them to take the next step. Give them clear instructions and you’ll have higher conversion rates than if you just leave it to chance.
Your call to action needs to tell your reader exactly what to do, like this:
- Click here to download
- Enter your name and email for instant access
Watch the text on your form buttons, too. After all words like “Subscribe” or “Sign Up” don’t exactly excite you do they? Consider using a phrase that matches your call to action instead, such as:
- Get the Checklist!
- Send the Video!
Take a look at your opt-in pages. Do they follow these strategies? If not, consider making some changes to your copy, your images, and your calls to action, then watch your results. You’ll more than likely see a boost in conversion rates if you do.
Have a great 24 hours!
P.S: If you’re looking for virtual support in growing your business, click here to schedule a call with me where we can discuss your business needs and how I can help you.