This Is What Is Missing From Your Relationship Marketing Strategy
Today I have a little tip for you about how to improve your relationship marketing.
This SINGLE tool can take a mediocre marketing strategy and make it wildly successful.
First, it’s important to understand what relationship marketing is.
“Relationship marketing is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction.”
When you use relationship marketing you are aiming to form a real, loyal, long-term relationship with a customer.
So what is the ONE tool that can turn a mediocre strategy into one that will literally make you money for weeks, months and even years to come?
It’s this: emotion.
Try something with me. Think of a memory from your childhood. Something you remember vividly. Whatever memory comes up, what emotion comes with it? What were you feeling during this memory?
When you are able to remember something from many years ago, it’s because the memory is attached to a powerful emotion.
It’s true, isn’t it? Your most vivid memories are from your most emotional moments. Both negative and positive emotions have the ability to lock something in our memory for decades.
How can we leverage this in our relationship marketing strategy?
Unless you pull your potential customers emotions to the surface (hopefully positive ones) your message just become noise in their life.
To create brilliant marketing strategies that create positive emotions in your audience, I suggest the following:
- Know your target audience.Who are you trying to reach with your advertising, and what do they care about? What problems are they likely facing? What trends does their demographic gravitate towards? What will SPEAK to them deeply? Make them sit up and take notice?
- Tell their story.This could radically affect the success of your business if done well! Your message should tell the story of your audience. It shouldn’t be about you 90% of the time. And when it is about you, it should be in a way that resonates and relates powerfully with your audience. Talk about them. Represent them. Tell THEIR story.
- Speak into their dreams.Tap into the dreams of your target audience. Show them how your product or service can help them live the life they’ve always wanted. Make sure you are genuine and authentic.
Connecting to your readers through creating real emotion (and memories!) has the potential to dramatically impact the success of your business.
Remember, it is imperative to be authentic and genuine when doing so. If you aren’t, people can feel it, and they won’t trust you.
In 2 weeks I will be launching a new, comprehensive workshop on relationship marketing. I will walk you through everything you need to know to get started with your own relationship marketing strategy, so you can build genuine connections and learn how it can be used to transform your business.
Keep an eye on your inbox!
Have a great week.
Robyn
P.S. If you don’t want to wait two weeks, you can sign up for a complimentary one-on-one call with me to discuss your business goals and strategies. Let’s dive deep and figure out what will take you to the next level. Sign up here.