***Contributed Post

Operating a home business is a dream for many, but if you are not careful then your dream can easily become a nightmare. The main reason for this is because you may find that some people may not be interested in dealing with someone who works from their home.  You might even discover that it is really hard to maintain a professional image at times. If you want to avoid this then you need to make sure that your business looks as professional and legitimate as possible, and that you have a solid front and brand for your company. 

Custom Domain 

You may think that you are saving money by not having a custom domain and this may be the case, but customers tend to trust sites much more that have their own website domain. Free sites give you the chance to create your very own domain, but they will add their free URL to your site so that they can get some promotion out of it. When you have a custom domain, you can remove this as well as giving your customers the impression that you are invested in what you are doing. If you are not able to get the site you want then you can try and use your location, dashes in the site address or anything else similar. This will help you to direct as much traffic as you can to your domain and it will also help you to become established on the internet as well.

Using a Personal Email 

If you have a Gmail account and you use this on a personal basis then this is great but if you use it for your business, then this can look very unprofessional. If you want to make your business look more professional, then you need to try and set up a customised email account and you also need to make sure that you are using your domain name if possible as well. Some hosting sites are very good at giving you a domain name for free when you create an account with them and this can be a great way for you to save money and time. and If you want to take things to that next level then consider looking into www.yourvirtualofficelondon.co.uk to get a virtual address for your home-based business.

Consistent Branding

If you want to make your home business look way more professional then you have to have a good level of branding. Consistency is key here and you also have to make sure that the colours on your site match up with the colours in your logo and even your email as well. If they don’t then your company doesn’t look like a united front and this can cause you issues in the future. One way for you to simplify the whole process would be for you to download a website theme. When you do this, you can then have a selection of colours that you know work well with one another and you can also feel way more confident in the design of your site as well.