How to survive the holidays as a business owner

How to survive the holidays as a business owner

How are you feeling about the holidays? Are you relaxed, peaceful, and well organized? Or…like many of us…. are you walking along with a feeling of overwhelm? For many businesses, the holidays are their busy season while for others it’s a season of extreme slowness. No matter what kind of business you run or how many customers you have clamoring for your attention, this time of year tends to present a long list of challenges! Understanding how to take advantage of this holiday season and preventing it from swallowing you whole is extremely beneficial to your business and your personal well-being. This might mean taking extra time for planning, preparation, and education, but it also means checking out these holiday survival tips that will help you enjoy and profit from this holiday season. Schedule In Time Off For Yourself Sometimes when running a business, it’s altogether too easy to forget that you aren’t a robot and it’s okay to take some time off once in awhile. Schedule some time off during this holiday season to spend time with your family and friends, to go on a vacation, or to just chill out, eat good food, and binge watch some Netflix. You’ll be surprised at how much better you’re able to work once you get back to work after your time off! In order to maintain your peace of mind and keep your clients up to date, be sure to let your clients know you’ll be out of the office for a little while to celebrate the holidays. You can do this with an auto-reply email, or a special holiday-greeting...
7 Ways to Prepare Your Online Business for the Holidays

7 Ways to Prepare Your Online Business for the Holidays

While it can certainly be confusing why some businesses appear to skip Thanksgiving and go straight into Christmas preparations, there seems to be a good reason for this. Preparing your business for the upcoming holidays is a time-intensive task, and since Christmas is one of the biggest holidays out of the entire year, it makes sense to start these preparations as soon as possible and get a lot of your strategies underway. Some would even argue that it’s a little late to begin your holiday prep, but on the other hand, any holiday prep is beneficial and it’s best to start as soon as you can. While starting today might be considered late by some, it’s still plenty of time to do some great work. 7 Ways to Prepare Your Online Business for the Holidays! Obviously there are many ways you can prepare your online business for the upcoming holidays, so be sure to spend some deliberate time brainstorming and creating strategies specific to your unique niche, brand, and market. You’re sure to come up with some remarkable ideas that could specifically benefit you and your customers. However, if you’re needing inspiration or lacking some creative juices, check out these ideas: Offer a holiday discount. Specific holiday-themed discounts can help you get your products or services in front of people already looking to spend money. This is also a great way to get current customers talking to friends and family who have been looking for the things you provide. If your business is selling products but you don’t wish to discount your merchandise, then an excellent discount to offer is...
6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season. Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season. 6 Tips for Effective Holiday Marketing #1 Start planning your holiday marketing campaigns as early as possible. While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through. #2 Don’t just sell your products; sell your brand. People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your...