Here’s why you need to hire a strategist

Business success sounds like it should be a much simpler thing than it is. You have great ideas, an excellent work ethic, and killer customer service skills, but even these three key things don’t guarantee results. Sometimes you might need to rebuild your foundation, streamline your processes, re-strategize your marketing, or something else you haven’t even thought of yet… but I’ll bet a strategist has.

Strategists are unbiased experts who specialize in assisting businesses discover their strengths and weaknesses.  Strategists help evaluate the business as a whole and develop specific strategies for growth. Working with a strategist can be the perfect opportunity for a small or struggling business to get out of a funk and achieve brand new goals.

If you’re not sure what the point of a strategist is, here are some specific advantages.

3 Advantages of Working with a Strategist

1. Strategists can provide new, fresh ideas and methods.

Sometimes the obstruction to business growth is simply dried up creativity. It’s easy to get drained, overwhelmed, or burned out when you’re the business owner. By contributing fresh ideas and methods of operation, a strategist can help jumpstart business growth by first jumpstarting the creative flow. An experienced strategists will be able to bring expert advice to rough draft plans you already have laid out for your business, giving you fresh inspiration for projects and goals.

Additionally, an experienced strategist will be able to explain the specific tools necessary for accomplishing those plans. Not only will they give you new ideas, but they’ll be able to help you understand how to achieve them.

2. Strategists will focus on results.

While you, the business owner, have hundreds of things on your plate at one time, a strategist has much simpler goals in mind: results. They want your business to have results and they’ll focus their planning, researching, and implementing on exactly that. The main reason for hiring a strategist is to get results you wouldn’t otherwise get, so an experienced strategist will strive for that the entire time.

3. Strategists can provide an outside perspective.

No matter how unbiased you think you are about your business, services, and products, you are biased. You believe in what you do, you care about what you do, and you probably do this type of work daily. While this passion is a necessity for keeping a business going, it comes with its disadvantages. That is, it comes with bias. It’s harder for you to see the issues in your company than for an outsider to see it. Additionally, it can be harder for you to pinpoint what goals you should set because you want them, and what goals you should set because your business needs them.

A strategist will be able to help you identify strengths and weaknesses within your company, as well as smart goals you should be striving for that are best for your business. As an unbiased third party, fewer things are clouding their judgement and it’s easier to see gaps in plans.


Picking the right strategist for you and your company is crucial, since not all of them are created equal. Not only can working with the right strategist pay off immensely in terms of business growth, but you might be able to achieve goals you would never have otherwise. Look for a strategist with a clear, focused, unbiased perspective and ability to learn and adjust to you, your business, and your team.

If you’re interested in working with a strategist, Click here and schedule a 60-minute strategy session with me and we’ll go over some of the strategies needed for your business!

Have a great week!