Are you confused about SEO and how to use it in your business?

Are you confused about SEO and how to use it in your business?

For most seasoned website administrators, SEO remains the holy grail of any viable marketing strategy. It’s the key to Google’s treasured vault of 1.52 billion search engine users and by extension the definite trail to unlocking leads and creating conversions. For you, a small business owner; however, it probably is just ‘Search Engine Optimization,’ the only route you know to reaching a bigger audience.  And if you look at it pragmatically, there’s really no need for it to get more complex than this. While SEO can indeed become the anchor of a broader marketing strategy or the cornerstone on which a whole brand is built, for a small business without a mega marketing team and deep pockets, it’s usually better off being just a means to meet a clearly defined and simplified end. If your goal, for starters, is to get things up and running with your website, and reaching a wider audience is your primal target, here’s how to get SEO to do just that for you. Google (and your users) remember fast websites A few decades ago a page load time of say 5 seconds was by no means out of the ordinary. In fact, a handful of major news publishing websites had load times that averaged more than 5 seconds. It wasn’t a big deal, and search engines weren’t making a fuss about it. Today, however, on the backdrop of an internet space predominated by ‘impatient’ users, speed and faster page load times matter, a lot! Per eConsultancy, no less than 40% of visitors abandon a website with a page load time of more than three...
Track Your Traffic Results for Better Conversions

Track Your Traffic Results for Better Conversions

Driving traffic to your website is important, but you need a way to measure that traffic. After all, if you’re using several methods to drive traffic, how will you know which one is working if you’re not tracking? How will you know which methods aren’t working without stats to go by? The good news is that tracking your website traffic is now easier than ever before. You can use a tool like Google Analytics (free) or Clicky (free trial) to see your stats. You’ll want to pay attention to four key metrics… Look at your most popular content. This gives insight into what content your visitors are consuming and what pages they enjoy the most. It can spark new content ideas and show you which pages on your site could use some sprucing up. Note your traffic sources. Use this metric to determine where you’re getting the most traffic from. Are your Facebook Live videos sending a lot of traffic? Are your Instagram posts delivering new visitors to your site daily? Once you know which social media networks give you the most traffic, you can focus most of your marketing energy on them. You should also look at what other sites are sending you traffic. Are you still getting traffic from that podcast interview you did ages ago? Is your blog post on a friend’s website still sending you plenty of fresh traffic? Check the tech. Most analytics software can show you what device and which browser visitors used to access your site. Pay attention to this data. You might be surprised to learn a lot of your traffic...