How to Polish Your Presentation Skills

How to Polish Your Presentation Skills

How to Polish Your Presentation Skills
For Zoom Calls, Facebook Live, and Public Speaking

Whether you are new entrepreneurship or you’ve been a business owner for some years, it’s important to keep your presentation skills polished and professional. While in-person presentations are happening less at the moment, Facebook lives and Zoom calls are becoming increasingly popular.

Having valuable content is important, but delivery is key in a presentation. According to surveys, up to 70 percent of people agree that presentation skills are critical to career success. Without it, you’re limiting yourself and your business. If you can’t properly communicate to your audience or make your point clearly, your presentation will be a failure.

5 Tips to Polish Your Presentation Skills

1. Know Your Platform and Programs

Whether you’re giving a presentation on a stage or hosting a Facebook live, knowing where you’re giving your presentation and how is critical so you can avoid needless errors. This could mean asking in advance about the room layout where you’ll be delivering the presentation, or making sure you understand how Zoom works and how to record your presentation if you need to.

Feel free to walk around the room where you’ll be giving your presentation if you can. Feel free to take a practice Zoom call before your scheduled presentation, or a practice Facebook live if you can manage it. Just make sure you understand your platform and get as comfortable as possible beforehand so you can eliminate whatever technical errors you can.

2. Be Yourself and Show Your Face

Human beings connect well with other human faces as well as with authenticity, so don’t be afraid to show your face and personality. Your customers want to know you. This is especially important in virtual presentations when human connection becomes much harder. You want to do as much as you can to connect with your audience and build relationships virtually.

3. Practice Using Your Voice

This doesn’t just mean talk for the sake of talking, but rather to pay attention to how your voice comes across. Whenever you’re in front of an audience, especially if you take away the physical aspect of in-person presentations and give a virtual one, it’s important to keep your tone from being unclear, monotone, or difficult to hear.

Practice by recording yourself talking, then analyzing how it sounds. The way you talk might sound different inside your head then it does out loud, so just like vocal artists have to practice to hit the right notes so their song sounds pleasing, a presenter ought to practice their presentation to be sure it sounds right.

4. Bring Visuals

People like having something to look at and you can keep them interested for much longer if you have ways of keeping their attention. Offering charts, data, pictures, or bullet-pointed summary slides to accompany your presentation will help your audience remain interested and follow along with what you’re saying, especially during a virtual presentation where it’s much harder to gauge your audience’s comprehension levels.

5. Embrace the Silence

Embracing the silence is one of the most difficult things to master in a presentation. You want your audience to be engaged and interested, so silence is often thought of as a bad thing… but this doesn’t have to be the case. Online audiences can be incredibly passive just by nature, leading many presenters to “fill the silence” with more words and monologues. Unfortunately, this only serves to discourage the participation even more since not all the information is valuable or it’s an information overload.

Make space for pauses. Use it as a tool to give your audience a chance to process what you’ve said. Use it as an opportunity to refocus on your point or check your notes. Use it as a strategy to be purposeful. Don’t fear the silence, but rather use them to build anticipation and reveal something valuable.

Final Tips

When giving a presentation, especially now with practically everything going virtual, it’s important to check your WiFi connection, log in early, and keep a glass of water nearby to sip on when you need. If you have any more questions or need help with your virtual presentations, don’t hesitate to reach out for help!

Share
Using Facebook Live to Drive Traffic to Your Website

Using Facebook Live to Drive Traffic to Your Website

Another great way to find free traffic is to use a tool you already have available, and that’s Facebook Live.

This can be useful if you’re counting down to a big launch and want to share it with your community or if you want to show off a new product you’re reviewing.

To get the most out of Facebook Live streams and send traffic back to your website, you’ll want to do these things…

Engage with your viewers. You can do this by paying attention to the comments on your video and responding to them out loud.

Focus on interacting with your viewers throughout your live stream. This builds relationships and makes people want to learn more about you and your business.

Brainstorm content suggestions. It’s great for those days when you feel blocked and can’t come up with any content ideas on your own. Let your audience help you brainstorm something different. You can use this technique when you need new content for your blog or when you’re looking to create a low-cost product.

Once you’ve finished your creation, come back and start a new Facebook live. Tell them about your new content and give a link to it. Doing this is a simple way to drive traffic back to your site. Plus, it makes your viewers curious to see if you used their suggestion.

Have a content upgrade ready. If you’re live-streaming and you want to transform those views into site visits, consider putting together a content upgrade. This should be a relevant gift that your community will enjoy like a quick start guide, fun printable, or a case study.

When you create a content upgrade, make a special landing page for it. Then link to the page in the comments section of your live stream. Viewers who are enjoying your stream can quickly click-through and download your gift.

Ask viewers to share your video. This is a simple way to get more traffic and exposure for your brand. In the middle of your video when you’ve gotten a few viewers, encourage them to click the share button.

You could say something like, “If your bestie is always looking for new makeup tips, share this video with her so she can follow along!”

Now you’ve asked them to share but you’ve done it in a way that reminds them your content is valuable. You’ve made them eager to share because they can discuss your topic with their friends later.

Facebook’s live-streaming feature is a great way to get traffic flowing back to your website. But make sure you have something valuable to share before you start the camera rolling. You want your viewers to remember you and your brand for all the right reasons.

Share