6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

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5 ways to get your content to your audience

5 ways to get your content to your audience

Okay, so you’ve been working hard on your web content, religiously sharing updates to your social media pages, and keeping everything visually pleasing, accurate, and informative. No matter how hard you try, though, you never seem to see much growth. You might start wondering, is my audience even getting my content?

There are endless techniques and means to grab your audience’s attention. Just like different topics attract different results, different methods of approach draw different people. You know your content needs to have value, remain relevant, and be easy to access in order for your audience to care, but do you know all of the distinct ways you can get their attention in the first place?

If you think that blogs, YouTube videos, and Facebook status updates are the only way to reach your audience, then it’s time to think again.

Here are five ways to get your content to your audience:

1. Email Marketing

Email marketing is often forgotten in the face of new, ever-evolving marketing methods. But if you don’t have regular email correspondence with your client base, then now is the time to consider it! By utilizing your email list and connecting with them regularly, you’ll be in direct contact with your most targeted audience. These are people that already care about your brand and want more information from you. You won’t find this anywhere else. Not to mention, it’s practically free to implement. You don’t have to worry about printing costs, postage fees, or beating algorithms and SEO strategies. Just be sure the emails you’re sending are quality and full of value and be careful not to spam your list.

2. Webinars

Hosting a webinar can sound intimidating, but there are so many benefits that they should definitely be in your repertoire! Not only will they give you and your brand more credibility as you present yourself as an expert in your field, but you’ll be able to reach many different kinds of people—other experts, potential customers, and plenty of like-minded individuals interested in all the same things you are. The more engaging your webinar, the more attention it will grab, the more people you will reach, and the more your brand will grow. Plus, you can re-purpose all of your webinar footage into beneficial web content later!

3. Speaking Events

If you have a fear of public speaking, it might be time to join a toastmasters club, because one of the best ways to get yourself and your brand in front of your target audience is to speak at events and conferences. Start by researching events where your target audience usually attends and then pitch yourself to the conference organizer. Explain your area of expertise, what topic you have in mind to discuss, and how you will add value to their event. Not only will you have the chance to speak in front of tons of potential customers, but you’ll also be able to build a relationship with the organization hosting the event—which won’t hurt your brand awareness.

4. Engage On Social Media

Now, if you’re thinking that you already post on your Facebook page with semi-regularity and so this point doesn’t apply to you, think again. Engaging on social media and posting on social media are two completely different things. Your target market is very likely to already be active on social media, but they might not be active on your business page. That means that you might have to go find them or help them find you! Add social media buttons to your website, add links to your business cards, flyers, and emails, talk to people about your social media and ask them to follow you, respond to comments and reviews, participate in groups, start conversations, ask questions, and more. Don’t expect them to start engaging first. You must take the first step.

5. Network, Network, Network!

Nothing quite influences your brand like meeting new people, talking about what you do, and creating strong, lasting relationships. Go to local chamber of commerce meetings, leave your business card places, invite people to lunch. Don’t be afraid to love what you do, tell people about it, and ask them to tag along!


If you’re looking for ways to get the most out of your content, then sign up to join my 7 day Content Repurposing Challenge! Learn how to grow your audience in less time and less work.

Have an awesome day!

Robyn

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3 Simple Tactics to Revitalize Your Email Marketing

3 Simple Tactics to Revitalize Your Email Marketing

Contributed post by: Corina Leslie

If your email marketing isn’t returning the results you’re expecting, fret not: there are always new tactics you can implement in your strategy to turn things around. Whether your list needs a good cleaning, or your copy and design could use a boost, you have all the tools you need to get your emails opened and increase your conversions. Let’s take a look at three essential techniques you can make the most of – starting today!

Take a closer look at your copy

Start with your subject line: is it compelling? Does it make you want to click? A useful habit is to write down several versions of your email subject line before you decide on the best one. If you’re still unsure, ask a few friends and colleagues to give you their feedback. Also, consider running some split tests to see what style, tone, and length works best with your subscribers.

Once you’ve found a winning formula, take a closer look at your email body. Step out of your marketer head for a second and ask yourself how you’d feel if you received your email. Would you find it useful, educational, and entertaining? If given the opportunity, what could you improve about it? Be your own editor and cut out everything that doesn’t serve your purpose, which is to help, inform, and entertain your audience.

Final step: how do your call-to-actions sound like? Are you using all the classic formulas, such as “buy now” or “click here”? How about changing things up a bit? Use your creativity to come up with different ways to invite your readers to take a specific action. However, make sure your CTAs clearly convey your message and don’t generate any confusions.

When was the last time you used an email verifier?

One of the best habits you can develop, as an email marketer, is to keep a constant eye on your reports. Your Email Service Provider (ESP) should display the metrics of each campaign, so you can get a clear idea on how they’re performing. Do you look at your open and click-through rates? Good. How about your bounces? If they are anything above 2%, your list may be in need of a cleaning.

Invalid and fake email addresses not only skew up your reports – of course your open rate is not accurate if, let’s say, 20% of your leads are dead ends. But also, they affect your sender reputation, which has a crucial impact on how many of your emails actually reach the inbox. That’s why email verification has become vital to marketers, who are always looking to boost their campaigns’ ROI.

The most effective way to improve your email hygiene is by using a good email verifier. It removes invalid, fake, abandoned, or temporary addresses, thus helping you reach actual people instead of bots and useless contacts. Also, most email verifiers find and eliminate abuse emails – these belong to known email complainers who may label your messages as spam. Spam traps are difficult to detect, but an advanced email verifier will be able to weed them out at least partially.

If you want to prevent risky email addresses from joining your list, stop them in their tracks by deploying an email verifier API on your platform. The API won’t allow misspelled and other types of bad email addresses to sign up for your emails.

Email your list more often

You don’t have to turn into an emailing machine, because this tactic will backfire and you’ll start to see an increasing number of subscribers waving you goodbye. But people actually love hearing from you. A recent email marketing study shows that 47% of consumers prefer email to communicate with a brand. However, it’s a known fact that the number one reason people unsubscribe is because they receive too many marketing emails.

The key is to find your sweet spot. If you email your list once a month, try sending out your newsletters every other week. Look at your reports and see if that’s a strategy you want to stick with. Then, some of your subscribers may want to hear from you every week. Create a separate sequence for them and ask them to opt in.

In email marketing, what matters most is email hygiene and getting to know your audience well enough to predict what they need and want. Always put their interests above yours, strive to send them useful content, be consistent in your efforts, and you’ll reap the benefits.

A former journalist, Corina Leslie is the PR & Marketing Manager for email verifier ZeroBounce. She is passionate about communication and helping others email successfully. You can find her on the ZeroBounce blog, where she shares her best tips on digital marketing, copywriting, PR and everything in between.

LinkedIn profile: https://www.linkedin.com/in/corina-leslie/


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Exploring Your Digital Marketing Options

Exploring Your Digital Marketing Options

***Contributed Post***

The time has come for you to start advertising online, but you’re not sure where to start. You have so many options available to you that it seems almost impossible to know which one is best for you. Exploring those options and conducting your own research is the key to unlocking the full potential on the digital marketing world and allowing your business to fully prosper online. So, let’s take a look at some of the options available to you as you start your campaign. 

Firstly, we are going to discuss social media. If there was ever an example of too many options when it comes to online marketing, then this is the one. Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and so on. There are so many social media websites that knowing where to start is going to be nigh on impossible without doing your research and understanding the USP of each one. 

For example, younger users use Twitter to access their news while older internet users are the driving force behind Facebook’s continued growth. Understanding your own abilities is going to be key with social media as well. If you don’t know how to create video content, why would you spend time on a YouTube channel now? When you’re starting a digital plan, you want to make sure that you’re targeting what is useful for you.

 

Moving away from social media and looking at the alternatives. Search engines and email marketing are two tried and tested ways of advertising directly to your target market. For starters, you should be exploring Search Engine Optimisation. This is the art of improving your website’s online visibility so that it yields better responses in unpaid searches. This is a good way of saving some money on paid marketing while also getting your website up to speed. 

Email marketing should be familiar to anyone who has shopped somewhere in the last ten years. Targeted campaigns will be sent to your customer’s inbox and you base that on their shopping habits or to encourage repeat business. Getting the timing and content of these emails right is vital to their success because the last thing you want is for it to look like junk mail and be discarded without consideration. 

The options available to you might seem too many to comprehend and actually make you struggle on where to start. That is why there are companies out there with the aim to help you with your decision making. Comparison websites like Growth Supermarket, for example, look at all the digital marketing opportunities available to you so that you can make an informed decision. After all, information is crucial to getting the most out of your advertising budget. 

Looking into your options can seem a little daunting when you first embark on a digital marketing campaign, but it doesn’t have to be. Research will get you where you need to be with a little bit of trial and error to carry you over the line.

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