“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?
Now, you sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe even a few spam reports. Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list.
Know Your Subscribers
Your subscribers should also be your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients.
What do they need? What are their pain points right now, this minute? How can you help them? What products or coaching packages can they use in their lives right now?
Knowing the general details of your subscribers’ lives and their needs will naturally tell you what kinds of offers to make. Of course, offer your own services and products first but also investigate affiliate programs of products that compliment what you offer.
Don’t Be Afraid to Ask Questions
In this social media age, people are gung ho to offer opinions on absolutely everything, so don’t be afraid to ask open ended questions about what your subscribers need. This is market research and shouldn’t be construed as an invasion of privacy. You want to fill their needs and guessing isn’t a productive way to use your time.
Get Used to Planning
Consistency is key to developing loyal followers so plan your emails to correspond with your other content efforts during the month. Decide how often you will email your list then pick a specific day of the week. Mark it in your calendar so it’s official (yes, you should consider yourself a client). At the very least, tie in your weekly blog content with your email theme/offer or get adventurous and choose a monthly theme. Write it all down so nothing falls through the cracks.
Your Clients Want Your Content…Are Your Producing?
Email marketing is just one small part of content creation that every online business owner should be doing. If you’d like some more tips for creating content your clients want, join my free webinar, “5 Tiny Content Tweaks that Boast Big Benefits.” We’ll talk about how to create content, how to repurpose content, and mistakes to avoid when creating content. Don’t miss it!
Let’s talk about list building, or more specifically why you need to build a list in the first place. It doesn’t matter what form your online presence takes - be it blogging, creating video content, running an online store or growing a social media presence - any online business can benefit from having a list and focusing on growing your subscriber base.
What makes email lists so special? It gives you a chance to talk directly to your audience. You don’t have to wait for them to come to your blog or login into Instagram to see your content, your message, and your offers. Instead you get to go to them … their email inbox to be more specific.
While blog posts, videos, and social media posts lend themselves to talking to your entire audience at once, with email… even when you’re writing an email to a larger list, it allows you to talk to each reader individually. While your blog posts are written to a whole segment of your audience, you can sound more personal and personable with your list.
Most importantly though, email marketing converts better than any other form of marketing and it’s the main reason all your other marketing efforts should focus on growing and expanding your list. In other words, the list allows you to make a living from your online business.
Plus, you have a chance to get to know your readers better. You can build a relationship with them through the daily or weekly emails you send to them (as well as their replies). You start to build trust with your audience. Why is that important? Because once you have earned that trust, they will gladly take you up on the offers you send them via email. And provided you treat your list well and share great stuff full of value, it’s sustainable.
Let’s talk about one of my favorite topics and that’s list building, or more specifically why you need to list build. No matter your online presence - from blogging, social media, creating awesome video content or your own online store, if you have an online business you can definitely benefit from building your list.
What’s the big deal about having an email list? Well for one it gives you the opportunity to communicate directly to your audience. There’s no waiting for them to visit you on your blog or follow you on Instagram to see your content or offers. You get to go directly to them, well their inbox that is.
Even though blogging, video content and social media are awesome ways to reach your audience, email marketing in itself converts better than those other forms of marketing. That’s the biggest reason why you should concentrate your marketing efforts on list building. Your email list will help you earn a living from your online business. And it’s also a form of safety net. Let me explain what I mean.
I don’t like to concentrate on all the negatives that can happen; Facebook can decide to shut down your account, your great website can get hacked and other not so fun things… but the good news is that with an email list you have a way to recover, to reach out and to talk with your tribe and let them know what’s going on.
And… another great advantage is you have an opportunity to get to know your audience better. You end up building a relationship with them through your weekly or bi-weekly emails that you send to them (as well as through their comments to you). You start to build trust with your tribe. And we know that’s important because once you have gained trust, they are more likely to take you up on the different offers you sent them via email. And as long as you treat your email list/tribe well and share great content it’s sustainable. You can make offers for things they want and need over and over again.
I’ve seen list sizes of 500 build a 6-figure income in a year, I’ve seen all list sizes and all income sizes and all I can say is imagine what you can do or earn if you start building or growing your list now.
If you want to learn more about List Building and how it can help your business click here and let’s talk.
Last week we discussed the importance of list building, this week I’d like to touch a bit more on the subject and talk about how you can build your list through blogging. If you are not building your list with blogging, you might want to consider doing that because blogging is a great tool for you to use to establish your online presence.
Let me explain to you some different techniques on how to up-build your list via your blog.
Get an Opt-in Form on Your Sidebar
The majority of entrepreneurs will add an Opt-In form on the side bar of their Blog or newsletter which will appear on each page. You may not get a ton of new potential clients on your list right away, but it’s a beginning!
You don’t have to change it every time you create a new blog post. Once you put it up there, it’s done and you will start to slowly see some subscribers join. Of course, you can update it whenever you want, whether it’s a different set-up such as moving it to the top of your page or a different background and maybe try a different size font, new colors, or even different offers. You could change them as little or as often as you want. Eventually you will have one that works just perfect for you!
I know! A lot of people dislike these, but hey, If they do what they’re supposed to, then that’s a great thing!
I get it, you really don’t like them yourself, so you’re hesitant to try them. Don’t let that stop you though. You will be amazed at what a great tool it is and how well it does actually work!
Maybe you’re even thinking thinking, but I can’t be bothering my potential clients with all these pop-up forms. Well the good news is that you can also adjust them so that they only pop up once every 2 or 4 weeks or an exit pop-up, or a timed pop-up. Really there are no hard and fast rules for this. You can adjust it by making some changes to it until you hit on the right method that works well for you.
Customized Opt-in Forms At The End Of Your Blog Posts
Now this one is a great technique, but be aware that it is more time-consuming to create as it is much more personalized and relating directly to your blog content. Nevertheless, the results can be quite amazing! AND it does not need to be done for each blog that you post. Keep it more for special occasions or holidays etc. Let me give you an example as follows:
Your niche is Health and Wellness. You just posted a blog about how to Detox in a week, getting your mindset and any tools that may be required to follow through with the procedure. When signing off, you have an opt-in offering more tips on how you can safely detox as well as a free recipe e-book of different detox drinks people can make.
So you see, you are not only giving valuable advice on how to take care of your body, but you are also giving a free gift consisting of different detox recipes that people can use. This will be a great way of generating more traffic to your site and ultimately building your list. However, as I already mentioned, you don’t have to do this for every blog you post, you might consider that option when launching a new product or a monthly offer or whatever works for you and your service or product.
So as you can see there are a few ways you can build your list through your blog, try one of these ways or all of them and see your list numbers start to go up.
If you want to learn more about List Building and how it can help your business click here and let’s talk.
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