What Vital Elements Does Your E-Store Need?

by | Blog, Contributed Post

The ecommerce section of your website is taking on heightened importance in the modern-day. After all, the increase of people buying their products off of the internet is rising by the second. Most people love the convenience and the ease that the internet offers. 

If your ecommerce website is set up properly then you can really excel in this area and maximise your profits dramatically. This is a key step when setting up a business, and you can find out more about this at stepstostartingabusiness.com. However, having a good ecommerce offering is not as easy as you may assume. But don’t worry as this article aims to give you a helping hand by revealing the pivotal ecommerce services your website needs to implement if it wants to succeed and attract a wealth of consumers on a daily basis. 

One of the most important things you need to concern yourself with when selecting an ecommerce hosting option is the level of security. You need to offer a secure platform for customers. They need to be safe in the knowledge that every transaction they make is going to be handled with optimum safety and protection levels in place. After all, the internet is a place full of hackers and those looking to steal other’s information. If your ecommerce solution is not secure then there is no way you will ever generate a large number of customers.

In addition to this, whilst on the subject of payment, you should also consider the different payment options nowadays. There are more ways to pay for an item online than ever before. You need to bear this in mind. Not only do you need to provide customers with the option of paying for their goods with various debit and credit cards, but you also need to consider e-wallets too. This consists of sites such as PayPal whereby people enter money into their ‘e-wallet’ and use this to spend via what is deemed a more secure method. More and more websites are choosing to offer the PayPal payment option. It is important that you give your consumers choice so that you do not eliminate any of them from being able to buy.

One of the major deterrents that stand in the way when it comes to people buying from your site is when the page takes too long to load. If people have to wait around to view products then they are likely to get frustrated and go elsewhere. As mentioned in the introduction; people like internet shopping because it is quickly, easy and convenient. You need to make sure you play to these strengths because nobody wants to wait around when it comes to the World Wide Web.

You also need to make sure that your ecommerce website is easy to use and navigate. People do not want to have to go searching for products. They want everything to be easily presented and easy to use. Similarly to the previous point; if people have to go searching for a product then you can bet your bottom dollar that they will search for another website instead. You should also consider offering your online customers various viewing choices too. For example, give them the opportunity to view their products in the order of ‘price low to high’ or ‘newest arrivals’.

If you consider all of the points mentioned in this article then you should be able to find the perfect web host offering ecommerce services. Once you have done this you can sit back and watch your profits soar! 

This is a contributed post

Photo by rupixen.com on Unsplash

Banishing One-Item Baskets From Your Ecommerce Business

Banishing One-Item Baskets From Your Ecommerce Business

by | Blog, Contributed Post

***Contributed Post***

You could argue that any sale is a success in your online store. When you’re starting, you may feel a burst of pride with each new completed transaction. The smallest sales can feel like a step towards where you want to be.

But, when it comes to getting your ecommerce business off the ground, you may come to find that one-item orders are an issue. While they’re better than nothing, they aren’t a goal you should aim for. For one, a one-item order is rarely enough to secure the loyal customers you need. The more products your customers buy, after all, the more chance you have to impress. When it comes to postage, you may struggle to cover the costs of packaging and posting one thing at a time.

With that in mind, you should always attempt to get customers to put at least two items in their baskets. And, it just so happens that we have a few pointers to help you achieve that goal.

Upsell

Upselling is nothing new. Physical retailers have been using this method for centuries. They place relevant items next to each other, or even put cheeky extras next to the tills. But, you can make use of these methods online, too. By recommending related products for each sale, you increase the chances of customers picking up at least two items. This doesn’t even have to be complicated. By implementing an ecommerce software like Miva, this process will be fully automated. Then, you’ll be free to sit back and watch increased sales come rolling. The convenience of this method will also impress customers. That raises the chances of their coming back for more. It’s a win-win which you need to take advantage of.

Offer link-buying deals

Another option would be to offer money off on products bought together. Online retailers like Amazon see massive success with this. If you plan your price points, you can also ensure that you still pull profit this way. Again, this doesn’t need to be challenging to put in place. There’s plenty of software which can make this easy enough to get started with. Just look through your inventory and consider which items work well together. Then, start considering deals which don’t leave you out of pocket.

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Consider postage discounts

Another fantastic option here would be to offer postage discounts on larger orders. This is commonplace on most ecommerce sites, and it works better than you could imagine. Countless customers will buy a whole other product if it means they can get free shipping. This still works out for you, as it means you’ll have more money coming. Besides which, posting in bulk should work out cheaper for you anyway. You can certainly bet you’ll be able to cover the discount gap if something like this leads to repeat custom.

Within moments of putting plans like these in place, you can bet the one-item basket will become a thing of your business past. So, why not give them a go?