Is Your Website As Secure as It Could Be?

Is Your Website As Secure as It Could Be?

***Contributed Post*** If you are running a digital business, it is important that you keep your content, your sales funnels, and your clients safe. Unfortunately, hackers are usually a few steps ahead of software developers, and it is important that you pay attention not only the price of your site and hosting, but also the safety features that will keep your virtual shop window generate a steady income. Below you will find a few tips on what to check. Software If you are trying to get visitors for free, chances are that you have one or more SEO software installed. The good news is that these tools can be useful when you are trying to determine what your potential clients are looking for and what the most popular content is, but some of them will collect information about your users and your site, and you might not even know about this. Make sure that you read the user guide and documentation before you install any software. Security Upgrades In case you are blogging remotely through an app or even Google Docs, you might not log in to the site and update your software on time. Some of the updates are there for improving your site’s security, while others will just improve the user experience. However, before every major upgrade, you should create a backup of your files, or you might face disruption when your site crashes. Encryption Image via Pixabay In case you are selling physical products or services online, you will need to ensure that all the information sent through your site is secure and encrypted. You will...
Exploring Your Digital Marketing Options

Exploring Your Digital Marketing Options

***Contributed Post*** The time has come for you to start advertising online, but you’re not sure where to start. You have so many options available to you that it seems almost impossible to know which one is best for you. Exploring those options and conducting your own research is the key to unlocking the full potential on the digital marketing world and allowing your business to fully prosper online. So, let’s take a look at some of the options available to you as you start your campaign.  Firstly, we are going to discuss social media. If there was ever an example of too many options when it comes to online marketing, then this is the one. Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and so on. There are so many social media websites that knowing where to start is going to be nigh on impossible without doing your research and understanding the USP of each one.  For example, younger users use Twitter to access their news while older internet users are the driving force behind Facebook’s continued growth. Understanding your own abilities is going to be key with social media as well. If you don’t know how to create video content, why would you spend time on a YouTube channel now? When you’re starting a digital plan, you want to make sure that you’re targeting what is useful for you.   Moving away from social media and looking at the alternatives. Search engines and email marketing are two tried and tested ways of advertising directly to your target market. For starters, you should be exploring Search Engine Optimisation. This is...
3 Surefire Ways To Improve Your Marketing Strategy Right Now

3 Surefire Ways To Improve Your Marketing Strategy Right Now

***Contributed Post Improving your marketing strategy is far easier than you may expect. Mostly, it’s all about considering which aspects of marketing are the most worthwhile for your business. So, this short guide will walk you through some of the key things we believe you should focus on, while also touching on some areas that maybe aren’t worth your time or attention. Create A Strong Digital Strategy Arguably the most important thing to do is to create and build a strong digital marketing presence. The world has pretty much gone full digital, which means the majority of your customers are online in some capacity. To reach them, you must think about things like search engine marketing, SEO, social media, web design, and so on. If you click here, you can learn a lot more about all these digital methods and how they can be applied to help your strategy and create more leads for your business. If you think your business isn’t a digital business, then you’re probably wrong. Even small local companies benefit from digital marketing in the form of local SEO. Image via pixabay Use Inbound Marketing Inbound and outbound marketing are like two brothers that strongly dislike one another. This is because one is nice and perfect, while the other doesn’t really get along with anyone. Inbound is the perfect brother as it represents a strand of marketing focused on grabbing people’s attention and getting them to notice you. This is in stark contrast to outbound marketing which is pretty much a case of just forcing your business in peoples faces, usually by a bombardment of...