It’s unavoidable. As an entrepreneur, you will need to work in quite a few areas to keep the wheels turning in your business.
- Marketing manager.
- Blog writer
- Technical support staff.
While understanding that these tasks need to be performed, you still need to realize that not all tasks have the same purpose. For instance, marketing outweighs accounting, because without marketing, there will be no money to manage.
In addition, you also have to think about the amount of time it takes you for each task you are doing. If it takes you the whole day to tweak a design on your web page and delay sending an email to your list, you have basically lost a whole day without doing anything constructive
While it’s true you may have a nicer looking web page or website, you missed your chance to send traffic to your offer on your website.
Ah yes! In a perfect world, you would very easily put on your CEO hat and assign the tasks, but in actual fact, we don’t always have that choice. Usually, we need to be more clever and use our time more wisely.
Sort your Daily Tasks that need to be dealt with first
Everyone has their own special capabilities and expertise that they like and prefer to do. Perhaps you love to do Technical Support but dislike Marketing. One thing is very clear, you must put those tasks that will make you money at the top of your list. Whether it’s creating your own products, or contacting potential clients, or hosting a telesummit or something completely different. Pinpoint those specific money-making tasks in your business and make sure to put them at the top of your list each and every day.
Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you have classified a task on the grid, you’ll instantly realize what you need to be working on. As an illustration, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
Before you sort out your daily to-do list, think about where each of your tasks falls in the grid, and assign them appropriately.
Will you always be working on the ideal job for right now? Most probably not. Neither will you always use your time as ideally as possible. But by making a mindful attempt to coordinate and sort out your days, you’ll find it’s a lot less difficult and overwhelming to manage your small business.