How Does A Small Brand Start Making Big Waves?

How Does A Small Brand Start Making Big Waves?

***Contributed Post***

How Does A Small Brand Start Making Big Waves?

That’s the question every new entrepreneur wants to answer. Your small business might be moving along at a steady and promising pace, but you still feel as if your brand is being overshadowed by the big names in your industry. However, the important thing to remember is that you have some advantages over the towering competition. Small companies are still grounded, and that’s important; it means you can really connect with your client base. You need to make the most of this fact and use it to grow your empire. How does a small brand start making big waves? These are just a few potential answers. 

Start making targeted investments.

The first step to making big waves in your industry is to grow. And if you want to help your business expand then you need to invest in it. You’ve probably already got plans and strategies to help your business rise up and make more of an impact in the industry, but are your investments well-targeted? That’s the question you need to answer. As a small business, you probably don’t have huge profit margins to put towards investment. Every expense needs to be carefully considered to ensure that it’ll promote the growth of your company. Start thinking about the goals you want to achieve and the way in which your business will need to grow to achieve those goals. For example, if you want to increase your output then you might want to outsource work rather than hiring new full-time employees; this will save you money whilst achieving the same result as expanding your team. 

Of course, if you’re struggling to make the necessary investments then you might even want to consider getting financial support. Many small businesses get loans to help them fund their projects and advertising during the early days. You need to spend money to make money, but that’s difficult when you’ve yet to make any significant profits, even if you have some clients. You might want to start by getting a free business credit report to assess your situation. You need to do your research to figure out how you can build up your credit. It’s important to have good credit if you want to convince lenders to trust your business. In turn, you’ll get the funding you need to really grow your business. And you’ll be able to use those profits to pay off your debts. It’s a progress through which many businesses end up going. 

Engage with existing and potential customers.

This might sound like a relatively obvious piece of advice, but ask yourself whether your business is effectively engaging with target consumers. Is your content as exciting as possible? You might be advertising yourself extensively, but you have to ask yourself whether your brand is going to capture the attention of the target market. Your brand needs to be tailor-made to the preferences of your intended audience. Maybe you could present yourself as an eco-friendly business, for example. That’ll help you to engage with consumers. You need to make your brand feel human and relatable.

 Build loyal relationships with customers.

Finally, you need to focus on your existing client base. You should be chasing new customers, obviously, but you need to focus on client retention. Securing new leads will help you to increase sales, but building relationships with customers will help you to increase your client base and ensure long-term sales for your business. If you want to build a reputation, then you need to be aiming to steadily grow your client base. This will help your small brand to become well-known in the industry. You might want to offer rewards to loyal customers as a way of thanking them for their continued custom. For example, discounts and promotions could really encourage your customers to return to your business in the future. It’ll make your clients feel valued.

This is how to keep your list engaged

This is how to keep your list engaged

Continuing with our list building theme, enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well.

That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having, and now they’re counting on you to continue to give the solutions they need.

These solutions can take many forms, including:

Straight Information

This is like a blog post or article. It answers a question (much like this email does) your readers have and gives them the info they need to move to the next step.

Perhaps you discovered a simpler way to track Facebook ad conversions, or found some interesting stats on content marketing, or maybe you learned a new way to promote Kindle books.  Share this with your readers. Don’t ask for anything in return; just send them the info they need. By offering value-packed information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).

Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!

In fact, since your readers have trusted you to give them the very best information available in your niche, it’s important that you DO create and send them offers. They need your:

  • Coaching programs
  • Self-study training
  • eBooks and guides
  • Private coaching and mentoring
So be sure to include these offers in your mailings from time to time.

Tools and Training from Others
As I’ve already mentioned, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form a specialized workshop, a free webinar of an affiliate offer for a new tool or other offers.

If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a sales person, it’s much easier to get past that “what should I mail” question.

Have an awesome 24 hours!

Robyn xo