So you have all your snazzy products and services prepared. You’ve been working on a new launch or marketing campaign and it comes time to see how it works. You hope it’ll generate a huge impact and you begin optimistically… but when it comes time to track your progress and view your results, they disappoint.
You find that your website isn’t getting the attention you hoped for. People might be viewing, but despite the traffic, you’re not making the conversions you want. Despite the number of people that view your content and read about your offers, they’re not buying. But why?
In order to clarify this dilemma, you have to determine what your sales funnel looks like, if you have a sales funnel at all, and where it’s going wrong.
What Is a Sales Funnel?
When people purchase a product or service, whether online or in person, there’s a process they go through before they make the final purchase. This process looks slightly different depending on the brand, but all of them carry a customer from the initial introduction to the product or service, all the way through to the final purchase. This process helps a customer get to know the product or service, as well as the company, until they are prepared and informed enough to purchase.
Having a website with impressive products or services isn’t enough to make a sale. People need to be aware of what you’re offering, understand the purchasing process, and trust you and your brand before you can generate revenue. This is what a marketing funnel works to accomplish. A marketing funnel is the few steps your audience must follow before they finally click your call-to-action and make a purchase on your site.
When you talk about your business and share what you do, a lot of people show up to look. This massive amount of people represents the top of the funnel. Gradually, however, as they work through the process you’ve set up (viewing your website, reading about your products or services, learning about what problems they’ll solve, etc.) some of them drop out as they lose interest.
This marketing funnel is the journey that all of your prospects go through before they convert into a customer. Making sure you have a well working sales funnel that carries prospects as fluidly as possible through will help you get the most conversions.
What Are the Specific Advantages of a Sales Funnel?
If you don’t think your business can be compatible with a sales funnel, then you might want to rethink your marketing strategies. Using a sales funnel has a lot of advantages, regardless of what kind of business you run. Their primary benefits of sales funnel are as follows:
- Increase sales by organizing and nurturing leads in a personalized and understanding manner
- Provide detailed insights of the behavior of these leads in order to make closing sales an easier ordeal
- Save time and effort by making the nurturing of these leads an automated process
- Create trust amongst your leads by creating brand value and helping them understand what they’re investing in and why
- Streamline your sales process in order to make it easier for prospects to follow and so you encounter fewer errors
Understanding the fundamentals of a marketing funnel is not difficult. Putting an effective sales funnel into action for your own business can be more difficult. Pinpointing sections of your sales funnel that are poorly planned or clogging up prospects can be challenging if you don’t understand funnels well. If you need help setting up a sales funnel that will help you get conversions, click here to schedule a call with me and let’s discuss how I can help you set up a sales funnel designed uniquely for you and your business!
Have an easy week!