The Must-Haves for the Perfect Sales Page

The Must-Haves for the Perfect Sales Page

by | Blog, Conversions

Today I want to talk about Cathy, who created a product for the online community she served. She was passionate about her product and she knew it could help her customers…if she could just figure out how to write her sales page.

This is something I see often, people like Cathy struggling to put together a converting sales page, but not really knowing where to begin. 

I suggest you start with these three important elements for all your sales pages. If you use these elements, you’re more likely to convince visitors to make a purchase. 

Here’s what you need…

A Compelling Headline

At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes!

A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about Photoshop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on.

A Fascinating Lead

There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too.

When you’re writing the first paragraphs of your sales page, consider what your potential customer might want to know most. For example, you’ve created a course on designing with Photoshop. So your lead should be focused on how quick and easy learning this software can be.

Benefit-Driven Subheadings

So, you have a compelling headline and a fascinating lead, now add benefit-driven subheadings to your page. Subheadings are important because once a potential customer sees your offer, she’ll scan the rest of your page.

She’s looking to learn more but she may not take the time to read all of your text. She wants the highlights of your product and the best way to provide them is to have descriptive headlines. For example, if you’re releasing a course on web design your subheadings might include:

  • 21+ Design Templates Are Included for Your Use
  • Find High-Paying Web Design Clients with the Client-Getting Guide
  • Network with Industry Professionals in my Exclusive Web Design Group

All of these subheadings promise benefits beyond the product. They appeal to what your potential customers want—simple, easy web design projects and the chance to network with other designers.

When it comes to your sales page, don’t be afraid to take your time. Think about the results your visitor truly wants and show them how your product can get them those results. If you do this well, you’ll be more likely to convert your visitor into a life-long customer.

 If you’re looking for support on setting up your sales pages or launching your funnels, click here and let’s talk

Have a great week,

Robyn 

3 Ways You Can Increase Your Conversion Rate Right Now

3 Ways You Can Increase Your Conversion Rate Right Now

by | Blog, Branding, Conversions, List Building

Today’s topic we will cover how you can improve your landing page conversion rates with 3 simple changes.

For the most part, readers have short attention spans. 

I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing.

The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.

1. A Tip From Newspaper Publishers

Have you ever noticed that everything you need to know about a news story is in the first paragraph? 

Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.

In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page.

Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.

For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content.

2. Graphics Matter

Whether your opt-in incentive is an e-book, a video, or even a simple checklist, having a graphic representation of your offer is an important part of your landing page.

You could create an e-book or CD cover, which you can easily outsource, but be sure you follow these strategies:

  • Bold fonts and short titles make your cover more readable.
  • Use high-contrast colors for more visibility.
  • Be true to your brand and stay with colors and fonts your readers expect.

3. Crafting a Compelling Call to Action

You might think that when readers land on your opt-in page they know exactly what to do, but that’s not true. You need to invite them to take the next step. Give them clear instructions and you’ll have higher conversion rates than if you just leave it to chance.

Your call to action needs to tell your reader exactly what to do, like this:

  • Click here to download
  • Enter your name and email for instant access

Watch the text on your form buttons, too. After all words like “Subscribe” or “Sign Up” don’t exactly excite you do they? Consider using a phrase that matches your call to action instead, such as:

  • Get the Checklist!
  • Send the Video!

Take a look at your opt-in pages. Do they follow these strategies? If not, consider making some changes to your copy, your images, and your calls to action, then watch your results. You’ll more than likely see a boost in conversion rates if you do.

Have a great 24 hours!

Robyn

P.S: If you’re looking for virtual support in growing your business, click here to schedule a call with me where we can discuss your business needs and how I can help you.