6 Promotion & Marketing Tips

6 Promotion & Marketing Tips

Mastering proper marketing and promotional techniques are tricky. Everyone has a different approach to marketing and has varying opinions as to how one should properly promote. That being said, some techniques are known to bring about success and certain habits are important to practice for a healthy marketing strategy. Here are six promotion and marketing tips to help you and your business do a little better!

6 Promotion & Marketing Tips

1. Know Your Target Market

While you certainly want everyone to be interested in your products or services, not everyone is going to be. Discerning what kind of person wants the things you’re offering is the first step to any marketing or promotion campaign. Who are they? What do they like? What do they need? What problems can you solve for them? Without narrowing down your target niche like this, you’ll end up wasting time and effort by marketing to anyone and everyone, most of whom won’t care in the first place. Before you start any kind of marketing or promotion campaign, take the time to determine who you’re selling to.

 

2. Publish Some Quality Content Marketing

Creating good content on your website or social platforms is one of the best ways to increase your SEO and help your business or coming launch be discoverable online. This doesn’t only mean publishing quality social media posts or regularly updating your blog, though both of these things are very important! It also means making sure all the pages on your website (About page, Products and Services page, Contact page, and more) are properly search engine optimized. It means writing smart and focusing on quality over quantity. These smart little steps will make a world of difference in helping your business get discovered.

 

3. Consider Email Marketing

Email marketing is sometimes considered an outdated marketing system, but it’s actually far from that. Sending regular emails through your email lists filled with quality, helpful information can help you in front of your customers’ minds. Not only that, but when it comes time for launches and new products, email blasts are a great and reliable way of getting your information directly in front of a real customer. Be sure to create catchy subject lines and prioritize quality over quantity. You might be surprised at how big of a difference it makes in your business!

 

4. Connect and Partner With Others

Cross-promoting with other savvy business owners can be a great way to get more eyes on your own business. Find smart, reputable people to partner with. Consider doing guest posts on each other’s blogs, co-hosting events or webinars, trading off posts on social media, and more. Just keep talking about your business, and if someone else talks about your business, return the favor. Network well and make quality friends and partnerships.

 

5. Start Promoting Early!

If you have an event coming up that you want people to attend or a new product scheduled to launch and you’re hoping to sell out, you have to start promoting early. Get people excited about it before it happens. Talk about your business and the new things coming on your website, via email, on social media, in person, and more. Explain what problems your services will solve, what value your event will provide, and how handy your product will be. Don’t wait until the last minute to talk about it, because then no one else will have the chance to talk about it. Start early and reap the results.

 

6. Don’t Quit

Marketing isn’t an exact science. Something that worked before might not work now. Strategies that worked for one business might not work for yours. Don’t quit after your first attempt, or even after your hundredth! Keep believing in your products and services, and soon other people will, too.

If you’re struggling with your marketing strategy, visit my website and schedule a call with me where we can discuss how I can help you grow your business with strategic marketing strategies.

Have a great week! Robyn

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Here are 4 Tips for EASY Content Creation

Here are 4 Tips for EASY Content Creation

There tend to be a lot of rules surrounding content creation. It must have value, it can’t be too long, the information must be relevant, not to mention accurate, relatable, accessible, easily understandable, and the list goes on. It’s way too easy to get overwhelmed by all these rules and regulations. Overthinking your content—is it good enough, interesting enough, or worth hitting the publish button at all—is its own chore. But content creation doesn’t have to be this big of a headache! In fact, content creation can be easy. You just have to know a few simple tricks.

4 Tips for EASY Content Creation

Research, practice, and learning the tricks of the trade are the best ways to make any job easier. So, if you’re overwhelmed by your content creation to-do list, consider these “tricks” to lighten your load:

1. Create a Content Calendar

Initially, this might sound outdated. In practice, it’s a lifesaver! Rather than relying on your memory or mood for the day, manage your posts effectively by planning them out a week, month, or more at a time. By using a calendar, you can easily track the frequency of your blogs, regulate your posting so it remains consistent, organize themes and campaigns, keep track of topics you’ve covered in the past, prepare for upcoming topics, avoid annoying repetition, and prevent creativity burnout. While this planning tool might sound like an annoying amount of upfront work, it will actually help you work less in the long run and feel more organized while doing so.

2. Implement More Structure to Your Workday

Your brain is much more effective when it’s allowed to focus on one specific thing rather than a million different tasks. So rather than tackling your mile-long to-do list randomly, schedule out your day/week to handle similar projects at the same time. For instance, focus on answering emails, organizing your inbox, and returning phone calls on Monday morning. Write your blog posts and email campaigns Monday afternoon. Plan out your social media content and future social campaigns on Tuesday morning. Tuesday afternoon, film and edit your weekly video. By segmenting your days rather than fire hosing yourself with your whole list of tasks the entire week, you’ll be more productive, and your content creation will feel less overwhelming.

3. Schedule All of Your Posts

This point goes hand-in-hand with the previous one. Rather than relying on yourself to come up with a creative blog post every week, and a social media post every day, and also a video whenever you can find the time, use the various scheduling tools available and then move on! Take one day at the beginning of the month to schedule out your social media content for the remainder of the month. Take a few days to brainstorm and create blog content for your website for the entire quarter. Pull out a few changes of clothes and binge-record yourself all day for all your video content coming up. Schedule these posts weeks, or even months, out so you don’t have to worry about it again for a good long while (just be sure to set yourself a reminder on that calendar for when you need to start brainstorming ideas again).

4. Repurpose Past Content

You might think that hitting that “publish” button is the last step for your content, but think again! Repurposing past content is one of the best ways to get more out of your work with less effort. Any content you create can be repurposed to reach new audiences or meet a new goal. Don’t waste anything, especially your time. If you’d like to learn more about repurposing content, then you should join my 7-day challenge and find out how to grow your audience and increase your reach!

We begin the challenge tomorrow, sign up now!

Have a great week!

​Robyn

PS: You put your heart and soul into your content, so why not make sure as many people see it as possible? Click here to sign up

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How successful has your content marketing been this year?

How successful has your content marketing been this year?

During May I’ve decided to dive deep into my content marketing strategy and find out what’s working, what isn’t working and how I can give my audience (YOU) more of what you want.

I want to challenge you to do the same thing!

Providing high-quality, consistent content is a big priority of mine because good content has proven its value to me over and over again. A recent study by Kapost found that content marketing gets 3 times the leads per dollar spent than paid search and outbound marketing!

So, do you want to know what I’ve found to be extremely effective in 2018?

I’m going to let you in on an important tip to apply across your content marketing strategy this year:

Answer The Complex Questions Your Audience Is Asking

Your target market has big questions they need answers to. If you are writing in-depth articles, emails and ads that address very specific problems and give solutions, your traffic numbers will increase.

Why “complex”?

In case you haven’t noticed, the internet is jam packed with information. You can type almost any question into google and find a decent answer. Anyone can answer an easy question! And these days on google all you have to do is start typing a question and they answer will appear in a heartbeat without having to click into a post.

To stand out, you must provide more than the surface solutions- you’ve got to dive deep! Focus on becoming not just the “general practitioner” in your field but the EXPERT or SPECIALIST.

Here are a few ways to provide smart answers to hard questions and bring depth to your content: 

  • Focus on question-based keywords. Put the actual question, word for word, that you are answering in your content as a header 1, 2 or 3. This will help search engines to notice you and bring you up when people type that into a search bar. Some great question based keywords include:
    • How to [increase/improve] [benchmark/metric]?
    • What is a X?
    • How to find X?
    • How to learn X for free?
    • What are the benefits of X?
    • How much does X cost?
    • What are the best [tools/products] in a [category]?
    • What’s the difference between X and Y?
  • Add data. Anyone can say anything in a good blog post; a great blog post has data to support all the claims. If you are giving solutions to problems, always backup your information with reputable data and citations. This will increase your credibility and also boost your SEO.
  • Create better blogs than your competitors. Check out what your competitors are saying about any given topic. Look at their best content and make something that’s even better. You can use tools like buzzsumo.com or ahrefs.com to see what your competitors are getting the most traffic for.
  • Discover the complex question your audience is asking. Write to answer hard questions and make sure you’re addressing likely follow up questions on the same topic. A great FREE resource to use for this is answerthepublic.com. Another one is FAQ Fox.

I hope you’ve found these tips useful! If you have any questions, feel free to reply to this email and let me know what’s on your mind.

As always, I’m here to help. If you need someone to brainstorm content marketing with or have another area in your business that is struggling, let’s talk. You can sign up for a free consultation with me by clicking this link. Only takes a few seconds!

Have a great week,

Robyn

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