Last week I shared with you how I set myself up for success when it comes to planning my goals, and I shared with you how my main goal for 2020 is to buy a house! But this week, we’re going to switch things a bit and talk about setting your business goals.
I think that setting goals and developing a plan to achieve them is what sets successful businesses apart from unsuccessful or sedentary ones. Regardless of your business’s age, history, location, industry, or profitability, goal-setting helps you stay focused, motivated, and on track.
Goals prevent stagnancy. I believe goals set the stage for success.
I want to share with you 5 goals you need for your business to have a successful 2020!
1. Increase traffic to your website, blog, and/or social media pages.
The more traffic you get to your platforms, the more opportunity for your sales and customer loyalty to improve. In order to accomplish this traffic increase, you need to first increase the quality and perhaps quantity of your content marketing strategy. Understanding social algorithms and your website SEO, or consulting with a professional who does, is a great first step! Developing a valuable, relatable content strategy for 2020 will help you drive more targeted traffic and build a warmer audience.
2. Delve into new networking opportunities.
If you are not actively networking your business, then you need to set a goal to start. Get yourself and your business in front of more people and start making more genuine connections. This might come in the form of attending conferences, more online networking, sharing your expertise at speaking events, or hosting events yourself. Whatever the case, get outside your comfort zone and start talking about your passions. The more people you know and who know about what you do, the better for your business!
3. Schedule in times of rest.
This might be hard for some, but it can be as simple as dedicating one day of the week where you will not work on your business. It might be as extravagant as planning a couple of weeks in the year where you’ll go on a vacation with your family. Whatever the case, making sure you have time to rest, reduce stress, and get a bit of space from work, this will help you avoid burnout, and it will also help improve your productivity overall. Hopefully you’re passionate about what you do, and you actually enjoy it, but you must be sure to get some downtime where you disconnect from work completely to not get overwhelmed.
4. Perfect your personal brand.
Often when we start a business, we’re focused on gaining clients and starting work, leaving a lot of other important details untouched. We start having some real success, which forces us to leave these details on the sidelines for longer than anticipated. However, there are certain things you should be doing for your business to make sure you stand out from your competition. Branding is one of these things. If you haven’t determined your brand yet, laid out your vision and mission statements, decided on your colors and brand “personality,” then this is the year to do it. Become memorable to your clients. Boost your credibility. Represent your brand for how unique and amazing it is!
5. Increase productivity!
This goal is pretty broad, so you’ll want to break it down into more achievable goals for yourself and your own business needs. Analyze your business and determine places where you’re slacking on productivity. Maybe you need to get more organized to get more done in a day. Maybe you need to automate some processes. Maybe you’d do better to outsource some tasks so you have more time to do what only you can do. Whatever your areas of poor productivity are, identify them and come up with goals to solve the problems.
Dive Deeper into Goal Setting with Goal Setting Bootcamp
I’m releasing my Goal Setting Bootcamp; It contains 4 content filled modules along with a workbook and checklists to help you stay organized. This home study class fits easily into your schedule and there’s no pressure to finish it by a certain date. Simply work on it as your schedule allows. If you do this planning work, you’ll be set in the new year to make massive strides in your business! Click here to get the Goal Setting Bootcamp
Have a great week! Robyn
PS: If you’re ready to dive deep into goal setting and set yourself up for success in 2020, then the Goal Setting Bootcamp is for you. You’ll be guided step by step though the process of making goals that are important to YOU and help you create action plans so your goals will become a reality. Get access here
Is it just me? I’m seriously looking forward to the holidays. This has not been my favorite year for different reasons, but I don’t want to wallow in that feeling, I rather concentrate on what’s ahead for me and my business in 2020.
I’ve been working on a few things to get ready for the coming year and I’m excited. 2020 promises to be a great year! I’ll be launching a new course in January that will help you make a huge impact in your business, but I’ll share more about that in a future email.
Keeping with the New Year’s theme, it dawned on me recently that we’re not only starting a new year but… a new decade!
Today’s post is about goal planning for the new year and what I do to make my goals happen.
I have a method when it comes to goal planning… I start writing them down in broad terms.
For example, in 2020 I want to buy a house. Then, I start breaking the goal into chunks…
How much do we want to spend on the house?
What neighborhood do we want to live in?
How many floors do we want?
We need a backyard for the dogs.
The list goes on…
I try to get as clear as possible because when I’m clear things happen… When I’m not clear things don’t happen, they just stay in my head…
For instance, maybe I like the idea of owning a house BUT… I rather rent because…
More money to travel.
I can leave when the lease is up and change neighborhoods.
You get my point.
As long as I’m clear in what I want and break it down, I can work towards making that goal happen.
I can go on and on with examples about goal clarity and its importance. If I’m not clear stuff doesn’t happen, plain and simple.
Naturally getting clear on your goals is not going to automatically make them happen, once you get clarity, you have to work towards them and that’s when I do my second set of chunking, I look at what are the things we need to do to make this goal happen.
Making sure we have a deposit to put down towards the house.
Get pre-approved for a mortgage.
Start visiting houses in different neighborhoods.
and the list goes on…
There’s one more thing I do… I imagine myself living the goal… I’ll use my new house as an example.
I close my eyes and imagine how it will feel when I’m there in my new house sitting on the patio outside on a sunny summer morning, the birds chirping and my husband and I are eating breakfast laughing while the dogs play outside and the cats are sleeping in the sunroom.
or… I imagine what it’s like to sit on the porch at night with my husband talking about the day’s events and hearing the crickets sing.
I could go on… but I think you get my point…
Get clear on your goals, make sure you really want them, break it down and take action… and envision what it would feel like if you had attained that goal…
What with all of the talk we hear of being your own boss, being ‘self made’ in 2018, it’s difficult not to conjure up ideas of businesses of your own. Having visions of yourself as an entrepreneur isn’t such an unusual thing anymore. Something that used to be rare is now becoming much more commonplace, as the resources are available for all kinds of people to start their own business.
However, that doesn’t mean starting your own business is easy. Anybody can do it, sure, but it still takes hard work. You have to make sure you consider the right things before coming to the decision to do this!
With that in mind, here are 5 things you might want to consider before starting a business of your own:
Knowing what your motivations are will help you to create a business that motivates you all the time and doesn’t run out of steam. Businesses that run out of steam are common, and it’s a shame when the person behind them spent so much time working and creating this dream. Knowing your own motivations and drives will help you to come up with a business idea that excites you and keeps you moving forward even through the tough times.
2. The Things You’re Good At
As well as being aware of your drives and motivations, you should also be aware of the things you’re good at. Using your skills and talents in a business of your own is imperative; this way, you’ll feel like your work has meaning, and in some cases, you won’t feel like it’s work at all (providing you enjoy what you’re good at). Consider your skills, talents, and passions. Knowing your weaknesses is also important, as this way you can work on them and ensure they are not a hindrance to your new venture.
Financing is a crucial part of any business. How will you ensure you have the cash you need to get your business off the ground? You can figure out how to get money from investors, look at peer to peer lending, and even look at crowdfunding. However, many people will be wondering how can I get a loan with bad credit? There are lots of options out there. Make sure you know the following:
How much you need
What you will use it for
Projections and other calculations
The key to getting money for your business is knowing these things like the back of your hand.
4. What Will Be Unique About Your Business?
Your business doesn’t have to be the first of its kind, but there does need to be something unique about it. What will it be about your business? What will be your USP?
5. What Is Your Ultimate Goal?
Make sure you know your ultimate goal - where do you want to be in 3, 5, and 10 years? Have a plan for the future and work towards it. Would you like to ensure your business can run without you, or would you like to build and sell it?
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