How Does A Small Brand Start Making Big Waves?

How Does A Small Brand Start Making Big Waves?

***Contributed Post***

How Does A Small Brand Start Making Big Waves?

That’s the question every new entrepreneur wants to answer. Your small business might be moving along at a steady and promising pace, but you still feel as if your brand is being overshadowed by the big names in your industry. However, the important thing to remember is that you have some advantages over the towering competition. Small companies are still grounded, and that’s important; it means you can really connect with your client base. You need to make the most of this fact and use it to grow your empire. How does a small brand start making big waves? These are just a few potential answers. 

Start making targeted investments.

The first step to making big waves in your industry is to grow. And if you want to help your business expand then you need to invest in it. You’ve probably already got plans and strategies to help your business rise up and make more of an impact in the industry, but are your investments well-targeted? That’s the question you need to answer. As a small business, you probably don’t have huge profit margins to put towards investment. Every expense needs to be carefully considered to ensure that it’ll promote the growth of your company. Start thinking about the goals you want to achieve and the way in which your business will need to grow to achieve those goals. For example, if you want to increase your output then you might want to outsource work rather than hiring new full-time employees; this will save you money whilst achieving the same result as expanding your team. 

Of course, if you’re struggling to make the necessary investments then you might even want to consider getting financial support. Many small businesses get loans to help them fund their projects and advertising during the early days. You need to spend money to make money, but that’s difficult when you’ve yet to make any significant profits, even if you have some clients. You might want to start by getting a free business credit report to assess your situation. You need to do your research to figure out how you can build up your credit. It’s important to have good credit if you want to convince lenders to trust your business. In turn, you’ll get the funding you need to really grow your business. And you’ll be able to use those profits to pay off your debts. It’s a progress through which many businesses end up going. 

Engage with existing and potential customers.

This might sound like a relatively obvious piece of advice, but ask yourself whether your business is effectively engaging with target consumers. Is your content as exciting as possible? You might be advertising yourself extensively, but you have to ask yourself whether your brand is going to capture the attention of the target market. Your brand needs to be tailor-made to the preferences of your intended audience. Maybe you could present yourself as an eco-friendly business, for example. That’ll help you to engage with consumers. You need to make your brand feel human and relatable.

 Build loyal relationships with customers.

Finally, you need to focus on your existing client base. You should be chasing new customers, obviously, but you need to focus on client retention. Securing new leads will help you to increase sales, but building relationships with customers will help you to increase your client base and ensure long-term sales for your business. If you want to build a reputation, then you need to be aiming to steadily grow your client base. This will help your small brand to become well-known in the industry. You might want to offer rewards to loyal customers as a way of thanking them for their continued custom. For example, discounts and promotions could really encourage your customers to return to your business in the future. It’ll make your clients feel valued.

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Do you want more exposure for your business?

Do you want more exposure for your business?

As a small business owner, one of the most important steps for growth is getting EXPOSURE.

You can have the most incredible product or service on the market but if nobody knows about it, your business is not going to reach its full potential.

Unfortunately, these days you can’t just hang a sign in your window and wait for the customers to pour in. You need to proactively get yourself out in front target markets with the right strategy in order to attract clients.

As a modern entrepreneur, what are the best ways to let people know about your brand and get them to pay attention? I’ve gathered a few tips for you here.

#1 Invest In Creating An Incredible Customer Experience

Creating a memorable and unique experience for your customers will make them more likely to tell their friends. Word of mouth marketing (referral) is the most valuable marketing strategy you can hope to create. When someone experiences your company and LOVES it, they won’t be able to shut up about it. Every dollar you invest in creating a great customer experience is worth much more than a dollar paid on normal advertising.

#2 Don’t Wait Until Your Product Is Perfect

A big mistake I see new entrepreneurs make is waiting forever to launch their product or service because they want everything to be “perfect”. Don’t do this! Start talking about your company fast and early, be your own chief sales officer! You want to start collecting paying (profitable!) clients as soon as you can so that the ball can keep rolling. The kinks will work themselves out as you move along confidently.

#3 Focus On Building Relationships With Key Influencers

Identify some key influencers in your target market and begin building relationships with them. Reach out through social media, take them to lunch if they’re local, send them free products or offer them a free service in exchange for giving you a shout out. I would put more energy into this than in getting likes and shares on your social posts. While growing your own social media platforms is important, the good word of key influencers is worth a lot more of your energy and focus.

#4 Invite Yourself To The Party

Get into social groups and communities (can be in person and/or online) where you can build relationships and get to know people. The goal should not be to “sell” your brand in these interactions, but to build trust and let people know who you are and what you do. Also show genuine interest in what they are doing and be open to building valuable connections with those who have strengths you don’t and vise versa. This can be hard for introverted entrepreneurs who prefer to stay quiet, but it is an important step in getting exposure especially during the early days of your business.

#5 Become A Respected Authority In Your Target Market

Create expert content for something related to your industry. Become a trusted and respected authority on topics your audience cares about and you will gain a lot of traction and attention. Make sure you give well researched, cited, and valuable information. There are so many ways to do this! One of my favorites is through hosting/participating in online telesummits. These are 100% online events where professionals gather and are interviewed on topics related to their areas of expertise. If this sounds intimidating, I can help! Running successful, profitable telesummits is something I have been doing for years. 🙂

I hope you’ve found the information here valuable! If you are looking for a support team to help you gain exposure and get your brand out to the world, I would love to talk with you!

Book a call with me HERE.

Have a great week,

Robyn Bennett

PS: Do you know what the word “team” stands for:  Together Everyone Achieves More… Click here and let’s achieve more for your business!

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How To Make The Most Of A Business Conference

How To Make The Most Of A Business Conference

***Contributed Post

Some people love to attend conferences, but not always for the right reasons. They enjoy being out of the office and away from work. They enjoy the luxury of a night in a hotel, possibly paid for through business expenses. And they enjoy the thrill of being in a new town or city, with all the sights and sounds that come with it. Oh, and then there’s the free food! There’s nothing wrong with any of these things exactly, and you should make the most of some of these opportunities, but to fully make the most of a business conference, there are some other, more important things to do, beyond eating a slap-up meal and relishing a night in a more comfortable bed than your own. 

The raison d’etre behind a conference is to grow your business. It’s your opportunity to create a buzz about your product. It’s the opportunity to make valuable connections. And it’s a place to increase your skills and knowledge in your chosen industry. Therefore, follow the tips below, and make the most of your time away.

Find ways to gain visibility. You will be lost in a sea of faces, so you want to find a way to stand out and make an impression. One of the best ways to do this is to take part in the conference itself. If you can become a guest speaker, sharing your business knowledge with others, you will garner both a good reputation for yourself (assuming your talk was up to scratch), and a good reputation for your business. On the other hand, if you are not one of the chosen few to get picked for public speaking (and you may dread the idea anyway), the least you can do is to wear some of your merchandise, from caps and t-shirts to something from customlanyardscanada.com. You might also consider putting up a trade stand, if there is space for such a thing at the conference, giving you a corner of the venue to promote your existence at the event, and to market your business. 

Take your employees with you. You could go to the conference on your own, but why should you have all the fun? If you have employees, take some of them with you. Not only will they serve your business well, helping you to market your business with promotional materials and the gift of the gab, but the conference can also help them to grow, equipping them with new ideas and skills that they may not be able to access anywhere else. You will also have time to bond together, so when the meetings are over for the day, and the other delegates have gone to bed, you can still chat to your staff, go out for a few drinks, and grow closer together.

 Choose your sessions carefully. Not every session will be for you. Even if you like the speaker, there’s no point going to their session if they are delivering information you are already proficient in. Instead, choose those meetings that will genuinely make a difference to your business and your life. You will come back to work a better person because of it. And if you end up in a session that isn’t quite as useful as you had hoped, then sneak out of the back, and make your way to something you had marked as a backup. It’s about using your time wisely, as you don’t want to waste a minute spending your time in a meeting that is counterproductive to the reasons why you are attending the conference in the first place (assuming you aren’t only there for the comfy bed and free food). 

Build relationships with others. Don’t be a wallflower. Especially when going it alone at the conference, it can be difficult to approach others and strike up conversations. But even if you have attended with your team, you should still make the effort to leave the safety bubble of your colleagues, and connect with people you don’t know. You see, you may meet somebody who can shape your business. They may have advice that will prove invaluable. They may have other connections who can strengthen your business. Or they may simply be people who are interesting to speak to, and who may even become a friend, outside of business. You never know who you will meet, so with business cards in hand, market yourself, talk to others, share and receive words of wisdom, and vastly extend your business network.

Record what you learn. It’s easy to sit in a session, get swayed by the powerful swagger of the speaker, and then forget what it is they said afterward. If they have something worthwhile to say, you don’t want to miss a minute of it. While you could sit and make notes, you may miss something important in your rush to write everything down. Therefore, use a recording device, be it something standalone, or through the software on your tablet or smartphone. After the meeting has ended, and you are alone in your hotel room, as well as sampling the goods in the mini bar, spend time going through the recordings, and making notes of anything that is of particular worth to you and your business.


Talk to the guest speakers.
You have listened to them deliver a lecture or discussion, but you don’t have to lose them from your grasp when the meeting is over. If you have anything to ask them, and if you want to learn more from them, then hang around at the end of the meeting and introduce yourself to them. If they are busy afterward, you can still thank them for what they said, and then swap contact details so you can get in touch with them later. If they really are experts in their chosen field, these are the people you need to stay in touch with long after the conference has ended, provided they are willing to stay in touch.

Share with your staff. For those team members who didn’t make the conference, ensure you spend time with them when back in the office. Relay what you learned, and take steps with everybody on your team to put into action anything learned from the conference that will benefit your business.

So, the next time you book your place at a conference, consider what we have said. Go for the freebies and time away from the office, but stay for the education and the contacts that will propel you and your business forward. Thanks for reading!

 

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Summer Is The Perfect Time To Start Your Telesummit

Summer Is The Perfect Time To Start Your Telesummit

Have you ever thought about hosting a telesummit?

Telesummits are virtual events where experts gather together to educate attendees on specific topics.

What are the benefits of hosting a telesummit?

  • Establish yourself as an expert in your field
  • Provide your audience with valuable content
  • Connect & work with other professionals
  • Increase your email list and reach
  • Create products to sell after the summit
  • Boost your popularity
  • Increase revenue
  • Host without ever leaving your office or home

In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan!

What holds people back?

If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks!

If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with me HERE.

Steps To Hosting A Successful, Profitable Summit

Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience and can be a lot of fun. I’ve found the pros of hosting a summit to far outweigh the cons.

Step One: Choose A Theme.

What is your summit all about? What is the main focus? Normally the theme is centered around a pain point of your target audience.

Step Two: Choose Event Details

This entails deciding on all the details of your event. When it will be held, how many speakers you will invite, the presentation format (interview, lecture, etc.), technology, registration, if your summit will be free or paid, live or pre-recorded, etc. You want to be extremely clear on these details before moving on to step 3.

Step Three: Choose & Invite Your Speakers

Decide who you want to invite to participate in your event. Find people who align with your own beliefs and the theme of the summit. It’s likely not everyone will say yes, so you can invite more than you are planning on speaking and be flexible with the final number.

Step Four: Promote Your Event

This is probably the biggest and task-heavy part of your event! You are responsible for all promotion of the telesummit. You can provide your speakers with promotional emails and content to send to their audience to use if they want. But remember their main job is to show up and provide an interview.

Step Five: Run the event

This may involve pre-recording all content and sending it out on specific days, or it may involve live interviews. The great part is you get to make all the decisions! Do what is most enjoyable and logical for you and your situation.

Step Six: Send Thank You’s, Request Feedback & Create a Summit Package

To be a gracious host, send a personalized thank you to all the speakers, as well as a general thank you to your audience. When you send these emails, have a survey set up for feedback. Both speakers and attendees can provide valuable feedback to help you know what they loved and what they didn’t. Not only will this help you run better telesummits in the future, but it will also help you streamline your business and products/services to better meet the needs of your customers/clients .

You can also create a summit package for people to purchase who want to re-watch the summit or who missed it in the first place.

Are you ready to run your first telesummit?Book a no-obligation consultation with me where we can discuss your vision and see how I can support! Helping clients run successful, profitable telesummits is my area of expertise and I would love to work with you.

Have yourself a great week!

Robyn

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