As a small business owner, one of the most important steps for growth is getting EXPOSURE.
You can have the most incredible product or service on the market but if nobody knows about it, your business is not going to reach its full potential.
Unfortunately, these days you can’t just hang a sign in your window and wait for the customers to pour in. You need to proactively get yourself out in front target markets with the right strategy in order to attract clients.
As a modern entrepreneur, what are the best ways to let people know about your brand and get them to pay attention? I’ve gathered a few tips for you here.
#1 Invest In Creating An Incredible Customer Experience
Creating a memorable and unique experience for your customers will make them more likely to tell their friends. Word of mouth marketing (referral) is the most valuable marketing strategy you can hope to create. When someone experiences your company and LOVES it, they won’t be able to shut up about it. Every dollar you invest in creating a great customer experience is worth much more than a dollar paid on normal advertising.
#2 Don’t Wait Until Your Product Is Perfect
A big mistake I see new entrepreneurs make is waiting forever to launch their product or service because they want everything to be “perfect”. Don’t do this! Start talking about your company fast and early, be your own chief sales officer! You want to start collecting paying (profitable!) clients as soon as you can so that the ball can keep rolling. The kinks will work themselves out as you move along confidently.
#3 Focus On Building Relationships With Key Influencers
Identify some key influencers in your target market and begin building relationships with them. Reach out through social media, take them to lunch if they’re local, send them free products or offer them a free service in exchange for giving you a shout out. I would put more energy into this than in getting likes and shares on your social posts. While growing your own social media platforms is important, the good word of key influencers is worth a lot more of your energy and focus.
#4 Invite Yourself To The Party
Get into social groups and communities (can be in person and/or online) where you can build relationships and get to know people. The goal should not be to “sell” your brand in these interactions, but to build trust and let people know who you are and what you do. Also show genuine interest in what they are doing and be open to building valuable connections with those who have strengths you don’t and vise versa. This can be hard for introverted entrepreneurs who prefer to stay quiet, but it is an important step in getting exposure especially during the early days of your business.
#5 Become A Respected Authority In Your Target Market
Create expert content for something related to your industry. Become a trusted and respected authority on topics your audience cares about and you will gain a lot of traction and attention. Make sure you give well researched, cited, and valuable information. There are so many ways to do this! One of my favorites is through hosting/participating in online telesummits. These are 100% online events where professionals gather and are interviewed on topics related to their areas of expertise. If this sounds intimidating, I can help! Running successful, profitable telesummits is something I have been doing for years. 🙂
I hope you’ve found the information here valuable! If you are looking for a support team to help you gain exposure and get your brand out to the world, I would love to talk with you!
Book a call with me HERE.
Have a great week,
PS: Do you know what the word “team” stands for: Together Everyone Achieves More… Click here and let’s achieve more for your business!
Have you ever thought about hosting a telesummit?
Telesummits are virtual events where experts gather together to educate attendees on specific topics.
What are the benefits of hosting a telesummit?
- Establish yourself as an expert in your field
- Provide your audience with valuable content
- Connect & work with other professionals
- Increase your email list and reach
- Create products to sell after the summit
- Boost your popularity
- Increase revenue
- Host without ever leaving your office or home
In the past, to attend an event with multiple experts speaking about their areas of expertise, people would have to travel great distances and pay a lot of money. Now, thanks to the vastness and capabilities of the internet, people can learn from top professionals from the comfort of their home. Telesummits are a tremendous opportunity for both the host and the attendees, which is why I am such a big fan!
What holds people back?
If they are such a big business booster, why don’t more people host telesummits? From what I’ve seen, business owners are often afraid of rejection; from both speakers they want to interview, and possible attendees. Luckily there are ways around these potential roadblocks!
If you’re interested in hosting a telesummit, I can help! I take care of all the tech needs of a summit as well as the launch, organization and other details! Set up a free, no obligation consult with me HERE.
Steps To Hosting A Successful, Profitable Summit
Organizing a telesummit may sound like a lot of work and as someone who just finished doing one, it is! But it is a great way to gain experience and can be a lot of fun. I’ve found the pros of hosting a summit to far outweigh the cons.
Step One: Choose A Theme.
What is your summit all about? What is the main focus? Normally the theme is centered around a pain point of your target audience.
Step Two: Choose Event Details
This entails deciding on all the details of your event. When it will be held, how many speakers you will invite, the presentation format (interview, lecture, etc.), technology, registration, if your summit will be free or paid, live or pre-recorded, etc. You want to be extremely clear on these details before moving on to step 3.
Step Three: Choose & Invite Your Speakers
Decide who you want to invite to participate in your event. Find people who align with your own beliefs and the theme of the summit. It’s likely not everyone will say yes, so you can invite more than you are planning on speaking and be flexible with the final number.
Step Four: Promote Your Event
This is probably the biggest and task-heavy part of your event! You are responsible for all promotion of the telesummit. You can provide your speakers with promotional emails and content to send to their audience to use if they want. But remember their main job is to show up and provide an interview.
Step Five: Run the event
This may involve pre-recording all content and sending it out on specific days, or it may involve live interviews. The great part is you get to make all the decisions! Do what is most enjoyable and logical for you and your situation.
Step Six: Send Thank You’s, Request Feedback & Create a Summit Package
To be a gracious host, send a personalized thank you to all the speakers, as well as a general thank you to your audience. When you send these emails, have a survey set up for feedback. Both speakers and attendees can provide valuable feedback to help you know what they loved and what they didn’t. Not only will this help you run better telesummits in the future, but it will also help you streamline your business and products/services to better meet the needs of your customers/clients .
You can also create a summit package for people to purchase who want to re-watch the summit or who missed it in the first place.
Are you ready to run your first telesummit?Book a no-obligation consultation with me where we can discuss your vision and see how I can support! Helping clients run successful, profitable telesummits is my area of expertise and I would love to work with you.
Have yourself a great week!