It’s About Looks, Sometimes! Four Things Your Brand Needs To Pop!

It’s About Looks, Sometimes! Four Things Your Brand Needs To Pop!

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When you are trying to establish your business brand, you are likely to look at what your competition is up to and move forward from there. Imitation may be the sincerest form of flattery, but you have to be able to own your brand without a cheap copy of others. Branding is no longer an option for businesses these days, not when you need a strong website, a solid social media presence and merchandise that can knock the socks off even the trendiest client out there. You have to be so mindful about the brand that your business has because this is the face that you will be showing to the world.

When you think about the biggest companies out there, you associate them with names. Oprah Winfrey, for example, is not just the name of the host of a show, she’s a brand, in the same way that McDonald’s is recognised worldwide for its golden arches and McNuggets. Looks DO matter, and whether you are currently crunching the numbers to fit a good social media boost to your website or you’re thinking about labeling solutions for your products; everything that you do has to reflect your brand and what you want to achieve. There are a lot of things that a business needs to achieve to establish a recognisable and competitive brand, and four of those things are listed below:

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A Vision. No, you don’t physically need glasses for this, but you do need to be able to see into the future and envision where you want your business to go. You need to have an understanding of what your business is and what you want it to accomplish. Once you have that, you have a purpose.

A Message. You have to have something that speaks to people. A message is something that is unique to your business compared to the competition that you could come up against. You need to know what you want to say to people and you need to say it louder than anyone else in your industry. This way, people can sit up and take notice.

An Audience. While you ponder the message that you want to send out to the world, you need to know who your audience is. They are going to be the ones that receive your message and you want them to receive it well. Consider your message against your audience and learn where to market them together.

A Coach. Some small startups have no idea what they’re doing in terms of branding, which can make for a very messy brand. A coach or mentor in the field who has walked the walk before can give you the guidance that you need.

Branding is going to set you apart from the other companies in your industry that you will be competing with. You are your brand, so the real question is how you want people to see you. Once you know that, you can move forward to success.

Thinking about Opening a Small Shop? Here’s What You’ll Need to Think About

Thinking about Opening a Small Shop? Here’s What You’ll Need to Think About

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Whether you create your own crafts and personalized items or would like to offer your local customers a unique shopping experience, starting up a retail business can be challenging. You will have a lot of competition from online companies and small businesses, and you have to try your hardest to stand out from the crowd. You could stand out by offering superior customer service and unique design, and below you can find a few tips on how to get started.


You must choose your location carefully. Whether you are selling upcycled items or personalized gifts, you need to get noticed by your ideal customer. Before choosing your location, you will have to study the demographics. It might be a good idea to settle down for a day with your laptop in a nearby cafe and watch the foot traffic. This will give you a good indication on whether your target market walks through your street, or you have to find another location for your shop.

Interior Decor

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Nicola Fioravanti

Once you are sure that you can put your offers and products in front of your customers, you have to pay attention by arranging them in a way that they capture the interest of people passing by. Create a logical store design that lets people move around without having to worry about damaging anything. Make it easy to see what you have on offer, and decide on a unique way of displaying information and prices. You can have small neon signs, screens, or handmade craft price tags.


When running a small shop, it is important to create an atmosphere that is both professional and inviting. You need to give your customers a reason to return, even if it is just for a chat or asking questions about the products. Branding your small shop may involve choosing a unique color scheme, displaying your logo across the shop, or adding great quotes. Alternatively, you can have a small reading corner to engage with your customers and make them feel welcome and not under pressure to buy from you.

Payment Processors

You will also want to make your customers’ buying experience as easy as possible. You don’t want them to wait in the queue or find out that you only take cash. It might be a good idea to invest in payment processors and get a credit card swiper so you can complete transactions much faster. There are great solutions that work with your accounting system and save you time and money, so you don’t have to manually add each transaction.  

Window Design

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You will also have to make sure that you market your small shop through the exterior. If you have a shop window, you might want to decorate it in a unique and inspiring way. Adding your logo is a must, but you can do more. Invest in stop signs and neon displays that show people walking by why they should stop and check out what you have to offer.


Chances are that you can always get more sales if you are present on the internet. Even if you don’t plan to have an online shop yet, you will have to be present on every platform. Create a small business marketing plan utilizing the most effective methods. Register your business on GoogleMyBusiness, directories, and review sites. Create a Facebook and Twitter account, so you can connect with your local community and display your offers. This will allow you to target people living in your area know about the existence of your shop and get more customers.  

Mobile App

One of the things many small startups don’t consider is app development. Before you start a business, you will have to evaluate the different channels you can use to communicate with your target market. Apps are fun, and allow you to send direct messages, promotions, and even invite people to check out your store and give you a review on various platforms. Developing your simple app costs less than you would think and can benefit your online marketing as well as your customers.

If you would like to survive on the high street, it is important that you think your business plan through carefully. Make sure that you are able to connect with your local market in various ways. Implement online and offline marketing, brand your shop, and get your offers in front of your target customers. Pay attention to design, unique style, and offer added value in the form of customer service or personalization.