by Robyn Bennett | Blog, Contributed Post
Saving money in business is a constant balance that you have to keep in motion, and dropping the ball on it can result in financial loss. The less money you’re making, the fewer improvements and growth you are having on your business. So here are a few ways to save money in business in order to strengthen the existence of your company.
Be More Sustainable
Sustainability is a word a lot of people across all industries are using now to take ownership over what they’re doing to live a more eco-friendly lifestyle. The same can be said for businesses as they make the necessary changes that are needed. There are plenty of ways in order to be more sustainable, and these can be things that you implement slowly but surely. Perhaps you could consider going paperless to cut down on the amount of paper that is used in the company on a weekly, monthly or annual basis. You could have a better recycling scheme that is used seriously by all staff members through teaching them the proper methods. The list is endless, and it can end up saving you money in areas like using fewer paper reams or asking staff to work from home on the occasional basis.
Work With Better Suppliers
There are some companies that are great and some that are not so great. Jobfit Health Group is a company that’s worth working with, and when it comes to your business, you need to be making the right connections. Otherwise, they could be responsible for the lack of progress made and even your downfall. Look at the suppliers you’re using for the company and see if they’re providing you with the same service or the service you need and maybe are not getting? Perhaps you’re paying too much for such a small amount of service, so think about changing suppliers and working with better ones.
Move Away From Traditional Advertising
Traditional advertising isn’t something that’s as popular as it used to be, but it still helps businesses convert these into sales. However, in order to save yourself some money, it might be worth looking at more affordable options, and you will find that online advertising achieves a lot more too if done right. Try to explore your options and don’t stick with one form of advertising. It’s all about diversifying it where you can in order to reach your full audience potential.
Work Better To Impress Your Customers
And finally, your customers are important. They provide you the financial backing in order to continue growing and having more success. Don’t ignore those customers, even the ones who are just single transactions. They could end up becoming loyal and regular ones if you’re just willing to put in the effort to make it so. Look at how you can improve your customer service for the better.
Saving money in business is critical and so look at these tips as a starting point in order to get your company in a healthy financial state.
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This is a contributed post
by Contributed Post | Blog, Contributed Post
There’s a need as a business to be connected with your customers more now than ever before. With so much competition to look out for, a customer could change their minds and go with a different supplier or company without even batting an eyelid. So with that in mind, here are some tips for connecting with your customers online.
Use Social MediaÂ
With social media, there’s a lot that you can be doing to interact with your customers. Most people now have a digital presence, and most of those people with a digital footprint will also have at least one social media platform. Every social media platform performs differently, and therefore, you want to find out where most of your customers are. You can tell this by how much interaction it might already be getting on those social feeds, regardless of whether you are currently on those platforms or not. When creating your social media profiles, make sure the brand logo is being shown off so that your customers know that it’s you. You can use social media to have a more in-depth and personal interaction than you usually would with more traditional formats of communication like e-mailing, or phoning. So find out what social media platform is most popular for your company and then work on improving that platform to get more followers and more interest in your brand. Welcome every person that follows you and provides a mixture of professional and more relaxed content. Be consistent, and always respond to your followers.
Know Your Audience With Data
There are plenty of software platforms available nowadays where you can find out information about your audience. Like user research software, this way of finding your audience data can be extremely beneficial. Audience data is like a gold mine for any business because what can be done with it has the potential to help tailor content and products or services that the business creates. By knowing exactly what your audience likes and doesn’t like will help you, in theory, to sell more of what you’re selling. There are plenty of ways that you can access this data, but be wary that you’ll need to have the right disclaimers in place to ensure that the customer is happy for their data to be used. Data is a powerful thing, so if you can understand it, this will help you become more familiar with your audience, and it can help build relationships. That’s something you really want to achieve when it comes to connecting with your customers online. You want to be able to build relationships so that customers become loyal not just to the business but to the products or services that they’re buying. If you have the perfect product, then why waste your time going anywhere else?
Respond To Concerns Directly
When a customer complains, a business may have ignored some complaints, but now that the online world is here, that’s not possible anymore. Why? Well, because if a customer is going to complain and they’ve not heard back from you over email or phone, then they’re going to express their dislike for your company in the public domain of social media. It’s a space where you can speak freely, and it’s not something that others can delete unless it’s going against the rules of the social media platform. When you do receive complaints or a clear message directed to your company, respond to them directly. Not only does this show to others that’s your responsive, but it also tells the customer what the protocol is when it comes to a complaint. A lot of people like to complain for the sake of it, and this approach might whittle down those who are just doing it to try and get something to those who have been genuinely messed around.
The more you can do for your customers, the better. It’s important to go that extra mile for them when you can and have the ability to do so. It shows commitment to your customers and that you care for them which will be seen by everyone else who’s watching it via the public nature of social media.
Make Your Interactions Less Scripted
It’s important that when you’re interacting with customers online, you’re doing it in a more conversational manner, rather than something that’s scripted. No one likes talking to an automated robot, and the same goes for those who are clearly working from a rehearsed script. So with that in mind, when you’re responding to people via social media or you’re commenting on things that are said about a product or a company, be personable in your response. Make it more about having fun with the conversation, rather than it having to be too professional.
Throw out the script and bring in something more loose and fluid. Obviously you want that professional manner of what needs including, but in regards to what is said exactly, this can be down to the individual who is responding on behalf of the business.
Have Plenty Of Communication Options Available
No customers will like the fact that you only have an email to get in touch with or just the one avenue of communication. It puts out the feeling that you’re not a company that likes communicating with customers or has any decent customer service. That’s probably not the case but you’re not doing yourself any favors by being unapproachable. So provide as many communication options as possible. From email to phone, postal to online webchat. There are many ways you can offer customer service, so use as many of the above as you possibly can. Don’t forget direct messages on your social media handles too!
Connecting with your customers online is what’s going to make them stick around and to spread the word about your company, hopefully. So create those social media profiles, work on customer communication options, and don’t forget to be personable in your approach to talking to customers online.
This is a contributed post
