There’s no denying that digital marketing is constantly changing. The landscape of the industry has completely shifted since the early 2000s. It can be hard to keep up with emerging technologies, new platforms, and an ever-evolving set of rules. However, there are ways you can stay on top of all these changes and know what to do when your business reaches a crossroads in marketing. Here are three steps for navigating the future of digital marketing in 2022.
Know the marketing environment in 2022
It’s essential to understand the digital marketing landscape when planning for the future.
One way to do this is to look back at what has changed in the past. For example, social media platforms have seen a lot of changes over the past decade. Facebook, Instagram, and Twitter have all had their ups and downs regarding who’s using them and what content they allow on those sites.
It’s also helpful to look at the most popular digital marketing techniques from the 2000s and 2020s to see how those techniques have evolved. This can help you identify aspects of digital marketing that will be different in 2022 and give you an idea of what your strategy should look like when you’re ready to jump into the future.
You need to be following your customer’s behaviors, which means researching the newest and emerging trends in digital marketing such as Yelp advertising, creating video content, utilizing AI, and paying attention to your customers’ needs in a more personalized way.
Be a visionary
The future of digital marketing is constantly changing. One week, you might be doing Facebook advertising; the next, you’re doing email marketing.
It can be hard to keep up with all the changes, so it’s essential that, as a business owner, you take time to envision where your business will go and what technologies will be relevant shortly. Look to your competitors to see what is and isn’t working for them to give you a better idea of what to incorporate and what to avoid.
Take time every quarter or year to imagine what kind of digital marketing strategies you want to invest in and how they’ll continue to evolve with time. This will help you avoid making short-sighted decisions and wasting resources on projects that won’t work in the long run.
Stay on top of your marketing strategies.
It’s easy to get caught up in the day-to-day of marketing and forget how your business has grown. It can be tough to know when it’s time to change your company’s marketing strategy. When you feel that it is time for a change, take a step back and look at your business’s overall goal.
If you’re not sure what your goal is, try answering these three questions:
1) What is my number one priority?
2) What are my overarching objectives?
3) Where am I headed?
Once you have the answers, evaluate whether your current marketing approach is helping you achieve those goals. If it isn’t, it may be time to update your strategy.