Yes, Telesummits Can Still Be Profitable. Here’s How!

Yes, Telesummits Can Still Be Profitable. Here’s How!

A lot of people look at telesummits as an outdated business experiment that no longer helps with marketing, networking, or increasing revenue. They couldn’t be farther from the truth! If you’re interested in growing your email list and creating conversions then you should consider hosting a telesummit. These virtual events with a list of qualified speakers, each with their own valuable information to share, could be exactly the kind of event your business needs for it to skyrocket to the next level of success. 

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Here are three ways telesummits can help your business increase profits!

3 Ways Telesummits Help Profits

1. Put together the right team

One of the most crucial rules to creating a profitable telesummit is organizing a team of professionals interested in the same target market. That might sound like a conflict of interest, but it will end up giving you access to more potential customers already interested in what you have to offer.

Once you clearly understand your target market, you must pick a topic or theme for your telesummit, something that your target market will already be interested in learning more about. Don’t make this theme too narrow or all of your speakers will talk about the same things; but also don’t make it too broad or it’ll be hard to bring together a cohesive team.

Once you determine your target market and a theme that market is excited about, start gathering experts who can speak on various aspects of that theme.  

2. Make offers throughout the telesummit!

You absolutely do not want your telesummit to be a platform meant for selling your products and services. A telesummit should be a safe place for people to come, watch, and learn information valuable to them and their problems without being sold to every five minutes. That being said, you should tactfully introduce products or services your audience will find valuable.

Offer “learn more” opportunities, provide links where they can purchase helpful products, and offer as much assistance as you can, but don’t make the telesummit about your sales. If you’re too pushy, people won’t connect with you and certainly won’t buy from you. If you’re helpful, then they will engage and eventually buy what they need!

3. Have an email campaign ready to send to your new list of followers!

When you host a telesummit, one of the biggest benefits is the access you get to new emails. As you collect the right speakers, their own audience will opt into your telesummit, giving you access to a vast new collection of emails. These emails represent new people, new customers, and new potential sales for your business if you treat them well.

So before you launch your telesummit, have a smart, helpful email campaign ready to send to this list of telesummit participants for when the telesummit ends. You want these people to remember you, see your products and services, and learn to trust you as an expert. Keep providing valuable information and quality services. Before you know it, you’ll find some new conversions!

If you are interested in hosting your own telesummit, click here and schedule a call with me.

Have  a great week!

Robyn

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Do you think telesummits are still popular?

Do you think telesummits are still popular?

Happy New Year! 

Are you excited about this coming year? 

I took some extra time off this past holiday season to recharge my batteries and it did me a lot of good. I had time to relax, spend quality time with family, read a good book (and binge watch When Calls the Heart on Netflix) and of course I took time to plan my business goals for 2019. 

 

One of the items on my to do list for this year is to host another telesummit. If you’ve never attended or heard of a telesummit before, then think of it like an online conference. There’s usually a theme for the entire summit, meaning that it’s abundantly clear who the conference is for and what the attendees will get from it. This not only helps your desired audience find your telesummit, but it also helps you provide excellent structure.  

For example, an online marketing agency might design a telesummit to talk about different techniques business owners can use to increase sales via strategic online marketing. The telesummit organizer will then find a number of speakers to participate in the summit, all of whom bring their own expertise and advice on the chosen topic, thereby enriching the experience for attendees and making the summit an irresistible buy.  

The organizer usually has a lot of helpful information to share, but by bringing in other experts, you not only network and collaborate, but you also offer a bigger incentive for people to attend your telesummit.  

A telesummit is often scheduled to last between 3 to 10 days with 1 to 5 speakers sharing information each day at predetermined times. All of this must be planned out, carefully organized, accurately scheduled, and properly timed before the summit can begin. 

Sound daunting? There are many details to organize, but with the right support, you can run a successful and effective telesummit to boost your online business! 

Why Host a Telesummit? 
There are a lot of good reasons for hosting a telesummit, but here are just 3 for you to keep in mind:  

Increase Reach & Visibility
This is a great way to reach a lot of people relatively inexpensively and comparatively easily. Think about it this way: there aren’t a lot of ways to reach thousands upon thousands of warm (or even hot) leads all at once, but a telesummit helps you do exactly that. Hosting a telesummit helps you grow your audience, due to the cumulative reach of all the speakers you’ll have involved. Not only that, but if you’ve focused your telesummit properly, then all the people attending your telesummit will actually be interested in the services you provide, making them warm leads looking for your help.

Give Great Value To Your Audience
Your summit will create a lot of value (and you will learn a lot!). With all of the speakers you’ll hopefully invite and all the information they’re bound to share, not only will your audience learn a boatload of golden information, but you’ll most likely learn some new things as well. By getting to know your guest speakers and listening to anything they have to share with your summit audience, you’ll likely come away with many ideas for how you can improve your own business. Not only that, but your audience will come away with such enriching information (which is the real goal here). Never underestimate the benefits of networking and collaborating with other like-minded people or sharing helpful information with a potential customer.

Become A Leader In Your Field
You’re positioning yourself as a leader in your field. By organizing an online conference like this, you’re not only putting yourself in a position where your desired customers see you as a leader, but where businesses much like yours see you as a leader as well. This opens the doors to collaboration opportunities, growing your email lists, growing your customer base, and much, much more. Who wouldn’t want that?

Organizing, scheduling, and making sure everything runs smoothly can be a lot of work, but working with an expert in telesummits can ensure you and your participants have a great experience. 

I have been helping online business owners run successful telesummits (over 200 last count) for over 5 years! If you’re ready to take the leap into this new experience, let’s talk! I’ve opened up some space on my calendar for consultations where we can create a blueprint for your telesummit and see if I’m the right fit for you. 

>>>Click here to register for a strategy call with me.

Spaces fill up quickly this time of year, so reserve your appointment now! 

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