Why you Should Have a Decision Making Strategy


When you run a business there are times when you are offered products and services that may or may not add value to your business and improve its performance or reputation. These opportunities are offered as investments and sometimes require split second decisions. 

If you don’t have a plan or some background data to draw on, there is a chance you will make an error of judgement and lose money instead of gaining value. Create a decision making strategy to handle such occasions. The first aspect to consider is whether the product meets customer needs. 


The location of your business is a vital aspect of its long term success. If you weren’t aware of this it’s time to do some market research in your local area. Chances are you will uncover data that can help you cater more to a local audience and enhance your business reputation or enterprise. 

Even if you sell most of your products and services online you may be missing out on some valuable local markets. Conduct market research and find out about the local demographics. How many of them fit into your target audience and what data can you sear into your mind for the purposes of decision making.  


Whether it is a new product, service, or opportunity to reinvent your working environment, there’s no doubt that you need to consider new pathways to greater success. Medifit is one such pathway. They create value in businesses by redesigning the working interior of practices to ensure they are modern and contemporary. 

This is the third criteria you should use for your spontaneous decision making process. Ask yourself if this product or service adds value to your business. It might be directly to value in terms of improved revenue streams, or indirect by enhancing your reputation with excellent working environments. 


As well as product needs, location, and value you need to assess whether the product or service on offer is a viable source of revenue, or whether the service will add real value to your business. When presented with an investment opportunity you need to know your numbers to make the best split second decision. 

The figures for your business coupled with the market conditions should be data that you know off by heart; and you should be ready to alter it when changes occur. When you have this kind of working g knowledge for your business it’s very easy to make quick but viable business decisions. 


Finally you need to understand the conditions of your market well enough to make decisions on products that will take off in the short term. To do this you need a reasonable standard of ongoing market research and observation of cultural and industry trends to make sure you don’t invest in something that’s on a downward slope. When you understand these five aspects of decision making for business, you can make quick decisions with confidence.

This is a contributed post

Business vector created by jcomp – www.freepik.com