The Blog
How to Market Your Food Business Online
Whether you run a restaurant, catering service, or a food eCommerce, you need an effective marketing strategy online. Word of mouth only goes so far, and nowadays, potential customers will go to the internet first for whatever product or service they’re looking for,...
5 Most Common Reasons Small Businesses Fail
Launching a small business is much easier today than it used to be. The internet is a flexible environment where entrepreneurs of all sizes can bring their dreams to life. However, just because there’s a lower barrier to entry for would-be business owners,...
Why your business needs a sales funnel
If you’re selling something online, then you probably should be using a sales funnel. That’s because these funnels offer you, your business, and the product or service you’re trying to sell too many advantages to ignore. Regardless of if you’ve had success in the past...
How Entrepreneurs Can Cope with Pandemic Burnout
The COVID-19 pandemic has been hard on all of us. In some ways, entrepreneurs have had it easier than many. You might have always worked from home, you might be safe, away from the risks of infection, and if you’ve had to move things around to take care of family or...
5 Tips for Finishing the Final Quarter Strong
2020 has surely been a wild ride for most of us if not all. It probably threw all of us off our game at some point or another. On the one hand, it’s hard to believe we’re approaching the year’s final quarter; on the other, it can’t come soon enough. No matter what...
8 Things Your Business SHOULDN’T Be Doing During Covid-19
Many companies have had business disrupted by Covid-19 this year. As a result, they have had to adapt their ways in order to keep making revenue. While some businesses have managed to adapt successfully, others have made costly mistakes. Here are some of the mistakes...
5 Ideas To Improve Your Online Presence In 2020
Byran Weiner, CEO of Comscore, once said that ‘social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.’ So how can you nurture and build those relationships? What does it take to improve...
Steps for a successful launch
Launching a program or product for the first time is an exciting step in your business. As a core component of your overall business strategy, it deserves the same level of commitment, planning, and attention-to-detail that you invested in creating the...
Little Tricks To Get You Noticed Online
Everyone is trying to get their products and services in front of users online. But with such limited space, being effective is a constant challenge. You might have a great business, but spreading the word is notoriously difficult. What you need is a trick - something...
How Your Company Can Help Close The Gender Pay Gap
Even though the year is 2020, there is still a huge disparity when it comes to the number on the paychecks of men and women. It is a problem that is found across almost all sectors and is a great division within society. The focus on equality and diversity in the...
What Should You Do With Your Salary?
Building wealth shouldn’t be your primary motivation for starting a business, but if you get things right, then that’s what’ll happen. While you’ll have to go through the teething periods of running a company, when money can be hard to come, in time, you’ll...
7 Tips to Be An Online Instructor and Earn Passive Income
The idea of eLearning was already growing before the Coronavirus pandemic. But, since COVID-19 hit and more than 90% of the world’s students couldn’t go to school in person, online education has been thrust into the spotlight. That has created an increased...