7 Ways to Prepare Your Online Business for the Holidays

7 Ways to Prepare Your Online Business for the Holidays

While it can certainly be confusing why some businesses appear to skip Thanksgiving and go straight into Christmas preparations, there seems to be a good reason for this. Preparing your business for the upcoming holidays is a time-intensive task, and since Christmas is one of the biggest holidays out of the entire year, it makes sense to start these preparations as soon as possible and get a lot of your strategies underway. Some would even argue that it’s a little late to begin your holiday prep, but on the other hand, any holiday prep is beneficial and it’s best to start as soon as you can. While starting today might be considered late by some, it’s still plenty of time to do some great work. 7 Ways to Prepare Your Online Business for the Holidays! Obviously there are many ways you can prepare your online business for the upcoming holidays, so be sure to spend some deliberate time brainstorming and creating strategies specific to your unique niche, brand, and market. You’re sure to come up with some remarkable ideas that could specifically benefit you and your customers. However, if you’re needing inspiration or lacking some creative juices, check out these ideas: Offer a holiday discount. Specific holiday-themed discounts can help you get your products or services in front of people already looking to spend money. This is also a great way to get current customers talking to friends and family who have been looking for the things you provide. If your business is selling products but you don’t wish to discount your merchandise, then an excellent discount to offer is...
How successful has your content marketing been this year?

How successful has your content marketing been this year?

During May I’ve decided to dive deep into my content marketing strategy and find out what’s working, what isn’t working and how I can give my audience (YOU) more of what you want. I want to challenge you to do the same thing! Providing high-quality, consistent content is a big priority of mine because good content has proven its value to me over and over again. A recent study by Kapost found that content marketing gets 3 times the leads per dollar spent than paid search and outbound marketing! So, do you want to know what I’ve found to be extremely effective in 2018? I’m going to let you in on an important tip to apply across your content marketing strategy this year: Answer The Complex Questions Your Audience Is Asking Your target market has big questions they need answers to. If you are writing in-depth articles, emails and ads that address very specific problems and give solutions, your traffic numbers will increase. Why “complex”? In case you haven’t noticed, the internet is jam packed with information. You can type almost any question into google and find a decent answer. Anyone can answer an easy question! And these days on google all you have to do is start typing a question and they answer will appear in a heartbeat without having to click into a post. To stand out, you must provide more than the surface solutions- you’ve got to dive deep! Focus on becoming not just the “general practitioner” in your field but the EXPERT or SPECIALIST. Here are a few ways to provide smart answers to hard questions and bring depth...
25 Questions you need to ask a potential VA first!

25 Questions you need to ask a potential VA first!

In my previous blog post, I mentioned making a list of potential VAs that you’d like to interview. Now you’re going to put that list into effect and start using it to make your notes when you start interviewing your potential VA. Now this is very crucial that you do this and speak to each and every one of the VAs you wish to interview to see what kind of connection you have together. It could be great right off the bat! – OR – it could be ‘This person is definitely not for me! Here is a list of questions that will help you to make an informed decision on whether they will be good for you and your business. Ask their opinions on certain subjects so you can see what direction they are going in. You may decide that their way of thinking is not for you and go your separate ways. Have you been doing this for very long? Do you have a specialty market that you service? Where is your home base? (time zones are important to know) Do you have a certain set of hours that you work? Or are you flexible? Do you work evenings and/or on the weekends? Do you have a set premium for rush projects? What do you consider a rush job? What is your normal completion time on projects I will send you? Are you a one-person company? Do you have an assistant or a safety net in case you are ill or your computer is down? Can I still be comfortable knowing that my work will still get done and without delays?...
Finding the ideal Virtual Assistant for you and your business

Finding the ideal Virtual Assistant for you and your business

So you have finally realized that you definitely need some help in order to run your business as smoothly as possible – You’re getting more clientele, you’re finding that the tasks you used to love doing are too time-consuming, you’re staying much later at work or spending too much time at your computer at home trying to get things done.  You missed a great family gathering the other day because you just had to get a few things done, and before you knew it, the whole evening was gone and you haven’t even begun to get yourself ready to go out – UGHH!  This is not what you had in mind when you decided to start your own business! Ok, now you are totally set on getting yourself a VA! The first question you will probably be asking yourself is, how do I know which VA is right for me? Where do I even begin to look for a Virtual Assistant?  Here are a few very helpful hints that will assist you in finding the kind of VA that you can count on and feel comfortable with. To start your search for that ‘perfect VA’, ask the people around you that you are working with on line – perhaps your clientele, or a forum or chat room, or especially a business coach who knows their way around the web.  Get some referrals and make yourself a list to keep notes so that once you contact them and have interviewed them, you can look over your list and decide yourself who would be best-suited to be your assistant for the...
The benefits of outsourcing to your VA

The benefits of outsourcing to your VA

Summer has hit and maybe you’re thinking I wish I could have a bit more “me-time”, taking the kids swimming, going for a walk , read a book or take that trip to see family/friends.  Whatever it is that you want to do, remember that it’s possible.  Remember you not only deserve a vacation but you need one!  What’s the secret to more “me-time” AND your business not crumbling… the secret is… outsourcing to your VA. Probably when you originally hired your Virtual Assistant, you were just so grateful to be able to assign a lot of the mundane tasks like doing your blog posts, updating your EXCEL Sheet, research etc.  The more you work with your VA, the more you realize that you can trust them to do a lot of the tasks that you don’t have to concern yourself with and now you can start working on how to drum up more clients for your business In fact, after working for a certain amount of time with your VA, you will come to see that you don’t have to be at your desk working all the time, constantly checking to make sure that everything is running smoothly, back-tracking on your work (or time) to make sure that a certain contract has been sent out to your client.  Now, you are able to enjoy more time in the knowledge that things are being taken care of.  Remember the plans you made with your family to take that long-awaited vacation just as soon as you could?  Well, that time has finally come!  This is what is now possible for you since you have a...