3 Things Your Business Plan Must Have

3 Things Your Business Plan Must Have

Businesses of every type, need a business plan. Don’t think you can skip by on this important step because you have a service based business instead of a physical product. Every business can benefit from a business plan. Here are some steps you can take Focus. When you create a business plan you need to focus on the reasons for the business: Who do you want to serve? What do you want to provide? When do you want to start? Where will you set up shop? Why do you want to start such an endeavor? How will you meld all these things together to create a prosperous business? These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions. Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.  Plan. Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan. What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will...
Website Security 101: Keeping Your WordPress Site Safe from Hackers

Website Security 101: Keeping Your WordPress Site Safe from Hackers

Security concerns keeping you from enjoying the flexibility and power of WordPress? If you’ve bought into the hype that WordPress is inherently unsecure, then you’re missing out on all the great things WordPress has to offer, for no good reason. The fact is, while WordPress sites do get hacked, they are no more dangerous than other php-based websites. The problem is that WordPress is open source, which means that anyone can read the code—even the bad guys who spend all their time looking for vulnerabilities they can exploit. Couple that with the enormous popularity of WordPress, and it’s easy to see why you hear about hacks on a regular basis. But that doesn’t mean WordPress is unsafe. By implementing just a few security best practices, you can greatly reduce your risk of being hacked. Keep Your Site Up to Date. This is by far the biggest risk when it comes to security. New vulnerabilities are discovered in WordPress and its plugins and themes on a regular basis, and if your site is out of date, it is at risk. Hackers actively search for outdated websites they can attack, so make it a point to keep your site up to date. That includes plugins, themes, and the WordPress software itself. Use Strong Passwords. Second only to out-of-date installations when it comes to inviting hackers, weak passwords are regularly exploited with a technique called a “brute force” attack. Simply put, a hacker sets a computer program to repeatedly attempt to log into your site using thousands of the most commonly used passwords and what are known as “dictionary” words. This type...
The Only Website Builder You’ll (Probably) Ever Need

The Only Website Builder You’ll (Probably) Ever Need

In business? A website is a must have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients. Whew! That’s a lot of jobs for a single website to do. If you choose a versatile content management system such as WordPress though, you can easily incorporate those tasks and so much more. Fast and Easy Website Setup In the time it takes to finish your morning coffee, you can have a website created and live on the Internet using WordPress. Most hosting companies offer “one-click installs” for WordPress, meaning it will take only about 5 minutes to create your website. From there, it’s a matter of choosing a theme and adding content. Even if you’re not technically inclined, WordPress is simple to use. And with a huge, helpful community of users, you can quickly find the answer for everything from “how do I install WordPress” to “how can I create a membership site” with just a Google search. Your Site, Your Style With thousands of free and premium themes available, it’s easy to find a look that’s just right for your brand and business. Want something more customized? Many themes offer easy, drag-and-drop editing of layouts, colors and more, but if you want something designed just for you,...
Not all tasks are created equal

Not all tasks are created equal

It’s unavoidable. As an entrepreneur, you will need to work in quite a few areas to keep the wheels turning in your business. Marketing manager. Accountant Blog writer Coach Technical support staff. While understanding that these tasks need to be performed, you still need to realize that not all tasks have the same purpose. For instance, marketing outweighs accounting, because without marketing, there will be no money to manage. In addition, you also have to think about the amount of time it takes you for each task you are doing. If it takes you the whole day to tweak a design on your web page and delay sending an email to your list, you have basically lost a whole day without doing anything constructive While it’s true you may have a nicer looking web page or website, you missed your chance to send traffic to your offer on your website. Ah yes! In a perfect world, you would very easily put on your CEO hat and assign the tasks, but in actual fact, we don’t always have that choice. Usually, we need to be more clever and use our time more wisely. Sort your Daily Tasks that need to be dealt with first Everyone has their own special capabilities and expertise that they like and prefer to do. Perhaps you love to do Technical Support but dislike Marketing. One thing is very clear, you must put those tasks that will make you money at the top of your list. Whether it’s creating your own products, or contacting potential clients, or hosting a telesummit or something completely different. Pinpoint those...
Scale Your Business with these 4 Automated Systems

Scale Your Business with these 4 Automated Systems

There comes a time in every entrepreneur’s journey where you realize you simply cannot do it all by yourself. I know that when you’re just getting started you need to be the “chief, cook and bottle washer.” But as your business grows, it becomes obvious that trying to do everything is only going to lead to: Frustration (when critical tasks don’t get done and deadlines are missed) Burn out (when you’re working yet another 12-hour day) Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning) I know that there are many ways to combat this business-growth obstacle, but one of the best is automation.  I want you to imagine a completely hands-off system that works for you even when you’re spending time with your children or even hiking on a remote mountain. But there’s a more important reason to automate: it helps you scale your business. Think about it, the less manual work you have to do, the more time you have to do the money-making tasks such as networking, marketing, and client support. 1. Paid Traffic Chasing organic traffic is a true exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to work with the clients you’re trying to attract. Instead, you can invest in some quality paid traffic, and get off the endless content creation train. Trust me, you’ll be glad you did. 2. Email Funnels What happens when you get a new subscriber or...