How to survive the holidays as a business owner

How to survive the holidays as a business owner

How are you feeling about the holidays? Are you relaxed, peaceful, and well organized? Or…like many of us…. are you walking along with a feeling of overwhelm? For many businesses, the holidays are their busy season while for others it’s a season of extreme slowness. No matter what kind of business you run or how many customers you have clamoring for your attention, this time of year tends to present a long list of challenges! Understanding how to take advantage of this holiday season and preventing it from swallowing you whole is extremely beneficial to your business and your personal well-being. This might mean taking extra time for planning, preparation, and education, but it also means checking out these holiday survival tips that will help you enjoy and profit from this holiday season. Schedule In Time Off For Yourself Sometimes when running a business, it’s altogether too easy to forget that you aren’t a robot and it’s okay to take some time off once in awhile. Schedule some time off during this holiday season to spend time with your family and friends, to go on a vacation, or to just chill out, eat good food, and binge watch some Netflix. You’ll be surprised at how much better you’re able to work once you get back to work after your time off! In order to maintain your peace of mind and keep your clients up to date, be sure to let your clients know you’ll be out of the office for a little while to celebrate the holidays. You can do this with an auto-reply email, or a special holiday-greeting...
6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season. Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season. 6 Tips for Effective Holiday Marketing #1 Start planning your holiday marketing campaigns as early as possible. While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through. #2 Don’t just sell your products; sell your brand. People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your...
The Must-Haves for the Perfect Sales Page

The Must-Haves for the Perfect Sales Page

Today I want to talk about Cathy, who created a product for the online community she served. She was passionate about her product and she knew it could help her customers…if she could just figure out how to write her sales page. This is something I see often, people like Cathy struggling to put together a converting sales page, but not really knowing where to begin.  I suggest you start with these three important elements for all your sales pages. If you use these elements, you’re more likely to convince visitors to make a purchase.  Here’s what you need… A Compelling Headline At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes! A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about Photoshop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on. A Fascinating Lead There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too. When you’re writing the first paragraphs of your sales page, consider what your potential customer might...
How to become a more profitable small business owner

How to become a more profitable small business owner

As a small business owner, turning a profit is paramount to keeping your business above ground and feeling comfortable and satisfied as an entrepreneur. If profits drop, it leads to stress, overtime, and a depleting savings account. Today I’ve pulled some tips together for you on how to make your small business more money! It’s not about what you bring in, but what you keep. Take a look these strategies for increasing your profit without increasing your effort. #1 Connect With Inactive Customers Your inactive customer base is a goldmine. They already know your product, many of them like your product, and they are familiar with your brand. It is much easier (and cheaper!!) to sell to an inactive client than a completely new client. Find creative ways to connect with your inactive customers. Send them a message letting them know you noticed they’ve been absent, and you would love to see them again. Send them a special, rockin’ discount. Shoot them a newsletter detailing new products/services you are now offering that they might not know about. You’ll likely find several people who need your service/product but needed a nudge or reminder that you’re there. You’ll find others who thought you might have gone out of business because they haven’t heard from you. Get connected with your list! #2 Organize & Know Your Numbers For some business owners, numbers are scary or overwhelming. But it is important to have an organized spreadsheet of your company budget, income, and expenses. You should be updating this monthly or even weekly. You want to budget SMARTand EFFECTIVELY so that you are not losing profit. Every...
How to Be More Effective and Super Boost Productivity In Your Business

How to Be More Effective and Super Boost Productivity In Your Business

There are two kinds of people in the world: those who love to plan, and those who don’t. Which one are you?? The thing I’ve learned about people who hate to plan is that most of them don’t actually hate planning…they just never learned how to plan effectively! Once you figure out how to plan in a way that works for you and that improves your business (and your life), it will completely change the way you run the day-to-day operations of your business. Not only that…but it will seriously increase your productivity (and your profit!!), and you’ll be able to work LESS and get MORE done! Isn’t that why most of us wanted to be entrepreneurs in the first place? So, what’s the secret to effective planning in life and business? I’m going to drop 6 of my top tips for becoming more effective below, as well as offer you a spot in my exclusive 12-Month Marketing Plan Training! If you’re serious about scaling up your business and improving both profit and productivity, this is for you. Without further delay…6 Tips On How to be More Effective & Super-boost Your Productivity! Build effective routines to help you get working. i.e., when you wake up, exercise, and then have a filling breakfast and your favorite coffee at your desk. Take regular breaks throughout the day when focus wanes. Stay hydrated. Personally it’s easier for me to focus when I’m drinking water as opposed to any other beverage. Measure your day’s productivity by results, not time. Every night, write your to-do list for the following day. Decide ONE thing that absolutely must get done tomorrow. Then choose...